Vision Labs – The Lab

Vision Labs – The Lab

Yes, I Want to Become a Tracking and Analytics Expert!
I’m Ready to Join The Lab and follow the 5-Step Process!

Founder and Head of Client Strategy at VisionLab – a Data & Analytics Premium Agency.
We help businesses build their data pipelines and make sense of their data.  

We’ve also presented at many high-level conferences & masterminds including Jeff Walker’s Mastermind Event, Measure Summit 2022, Measure Summit 2023 & the Elevar Summit 2023.

Why We Created The Lab

There’s many great beginner courses on how to get started using popular analytic tools like GA4 or Google Tag manager.

These trainings get you familiar with the basics but are often taught in isolation and lack the practicality of how to use them in the real world… and more importantly how they fit into your overall tracking and analytics strategy.

Without having an overall strategy, focusing on just one tool is like having a hammer and thinking you’re ready to build a skyscraper.

The Lab takes you behind-the-scenes and shows NOT just how to use all the tools but how to capture, store, analyze & present meaningful insights that captures stakeholder’s attention & drives action!

What you’ll discover inside The Lab…

The 5 Step Process to Tracking & Analytics Mastery

Step 1: The Strategic Roadmap

Take a deep dive into the Foresight System so you know what to measure and why… it’s not enough to just set up tracking… you need to plan how to gather data so that it provides insights and drives action.

Step 2: Learn the Tools

Our preferred tools are part of the Google Marketing Stack. We like these tools because they’re either inexpensive or free and can scale with your business.

Google Marketing Tools include Google Tag Manager, GA4, Server Side Tag Manager, GoogleSheets, Big Query and Looker Studio.

Step 3: Develop Your Skills

Follow along as we walk you through common tracking setups. Create your own data pipelines and dashboards.  Save time and effort by using our templates and coding hacks.

Step 4: Seek Guidance

At some point you’re going to have questions.  Don’t worry, we’ve got your back.  With access to our community Slack Channel & Monthly Group Calls you can overcome any challenge that comes your way.

Step 5: Stay Cutting Edge

Look over our shoulder as we share what’s working in our agency… including case studies, masterclasses, sprints, latest tools and how we incorporate Artificial Intelligence (AI) into our workflows.

Here’s Everything You Get When You Join The Lab!

Gain powerful insights into your sales funnels/eCommerce store that drive smart informed decisions based on data and not guess-work!

Know where your best customers are coming from and what they’re worth!

Pinpoint key areas in your sales process that offer the greatest potential to significantly boost sales!

In a field known for being dry and dull… enjoy expert cutting-edge tuition that’s fun and easy-to-understand… from instructors who love to share and teach.

Avoid the fluff with trainings showing you exactly what to do so you can hit the ground running!

Receive expert guidance to get the job done quickly & correctly saving you time and effort.

Attract larger clients and exceed expectations with your new level of expertise and skills!

• Foresight Tracking Framework… (Value: $147)
• Google Stack Training Suite… (Value: $497)

• Action Path Tracking Playbooks… (Value: $447)
• How To Present Your Data… (Value: $194)
• Monthly Live Calls… (Value: $1182/yr)
• Member’s Only Slack Channel… (Value: $2997/yr)
• Free Access to Quarterly Sprints… ($3988/yr)

Total Value: $9452.00

Courses Included in The Lab

Google Looker Studio Foundations

Understand how to use Looker Studio & execute amazing flows of data, features & reporting structures.

Modules:

	Your Value Strategy
	Basic Reporting
	Advanced Features
	Custom Visualizations

Google Big Query Foundations

Practical Looker course for beginners that want to quickly get up to speed with Looker and LookML..

Modules:

	Getting Started with Google Cloud
	Working with BigQuery Data
	Common Functions & Flows
	GA4 Data In BigQuery

 

Value Delivery Strategy

How do you actually provide value using Data. Create bosses, clients, & teams that “Need You”

Modules:

	How Value is Made
	The Value Ladder
	Value Tools
	Activate Value

 

APIs to Automate & Report (Sheets Edition)

We dive deep into how to use APIs for your reporting. What is an API, how they work, where you can leverage automation.

Module:

	API Principles
	Using Code “Mixed Analytics”
	Using Tools “Power My Analytics”
	GA4 API -> Sheets

Google Analytics 4

A practical guide on how to nail your GA4 set up from Day 1, start leveling up your reporting and strategy of collecting “Actionable” data.

Module:

	Your GA4 Web Strategy
	Start Fast & Adjust Quickly
	Customize to WIN
	GA4 User Interface
	GA4 Explore Reports
	GA4 Advanced Priorities

 

Google Tag Manager

Ever wanted to manage all your tags in one location? Or simplify your set ups using variables? GTM is the place to do it.

Module:

 

	Quick Wins In GTM
	Overview of “Tagging”
	How “Tags” Work
	How “Triggers” Work
	Utilizing “Variables”
	Conversion Tracking !Important!!!!
	More Advanced Use Cases

 

Server-Side Google Tag Manager

Master Server Side Tagging & set up Facebook Conversions API, send data direct to BigQuery & enable your full control.

Module:

	Overview of Server Side Tagging Is
	SSGTM Basics (set up)
	Facebook Conversion API (set up)
	Google Ads (Set up)
	Other Applications
	Advanced Uses

Foresight System Front End Tracking

How to structure your data collection in a hyper-actionable way that allows you to take action (Vertically & horizontally)

Module:

	The Overall Strategy
	Doing It (Action Build)
	Lead Tracking
	Offer Tracking

 

Foresight System: Back-end Tracking

Turning leads into revenue is the goal, but is your strategy working? This system tags every lead & builds your revenue.

Module:

	The Big Glorious Strategy
	How to Handle Leads
	Working With Transactions
	Joining Leads & Transactions
	Looker Studio Reporting
	Resources

Stake-Holder Management Strategy

Agencies, consultants, & in-house teams that need buy-in from a boss or force driver… how do you do this?

Module:

	Understanding Values
	Communication Levels
	Applications & real-world examples

UTM Training – A hyper applicable strategy

Build an organizational UTM strategy that “doesn’t break” and is “idiot proof”

Module:

	Understanding URLs & Parameters
	Dynamic UTMs & Paid Media
	Other Considerations
	Templates & More

 

Shopify Tracking – Tagging & Advanced Tactics

Shopify is “Standard” but can be a pain to manage. We uncover the nuances behind Shopify Tagging.

Module:

	Manage the “Data Layer”
	Build & Send Destinations
	Using Elevar (recommended)
	Advanced Applications