In the AI Era, Building Is Easy. Selling Is Hard.
AI has made it easier than ever to build software.
But standing out? Scaling up? Winning your category?
That’s tougher than ever before.
Great products no longer win by default.
You need a go-to-market engine that positions your company as the obvious choice in your market.
That’s why mastering Product-Led Growth (PLG) is no longer optional.
It’s how you gain market share—and keep it.
97% of users want to try before they buy – yet 80% of SaaS companies still rely on inefficient sales-led funnels.
But here’s the problem. Most PLG operators only know how to solve one
piece of the puzzle.
They’re using onboarding hammers. Pricing sticks. Activation tricks.
And missing the full-stack view.
This program fixes that.
You’ll learn the full PLG system—so you can diagnose, decide, and drive real growth.
The Solution
Master PLG in 3 Steps
Step 1
Build a Rock-Solid PLG Foundation
Craft your strategy. Nail your ICP. Launch a free model that converts.
Implementing the ProductLed System has been a game-changer for Groove.
Alex Turnbull
CEO and Founder of GrooveHQ
Step 2
Unlock Self-Serve Customers
Stop guessing—use an easy, step-by-step roadmap.
“We boosted signups by 40%—just from a homepage tweak.”
Step 3
Drive Compounding Growth
Diagnose growth bottlenecks using the PLG Scorecard. Run weekly growth experiments that actually move the needle. Design a lean, leveraged GTM team.
“We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.”
The 90-Day Transformation
Stop struggling with PLG alone. ProductLed Academy gives you the tools, community, and system you need to build a product that sells itself.
🤯 Scattered PLG tactics
🔮 Guessing what works
🏃 Flying solo
🧩 Systematic approach
🔥 Rolling out proven playbooks
🤲 Build alongside epic founders
This is For You If…
A product or growth leader ready to own PLG from end to end
A founder looking to scale through self-serve, not sales calls
A consultant, agency, or fractional expert adding PLG to your toolkit
Someone who takes action, not just notes
This Isn’t For You If…
Haven’t launched your product or acquired your first customers
Are hoping PLG will replace the need to talk to users
Struggle with accountability or expect done-for-you results
Prefer theory over implementation.
Meet Your Instructor
👋 Hi, Wes here
After interviewing 100’s of top PLG leaders, I noticed something troubling:
Even the most seasoned operators were missing key parts of the PLG puzzle.They’d mastered onboarding. Or pricing. But couldn’t spot the deeper problems.
Was it a strategy issue? A weak free model? No one could say for sure.
That’s why I built this program.
To give you the complete skillset—the full stack.
So you can go beyond tactics and lead real, scalable growth.
We’re making this the most accessible, career-defining PLG MBA in the market.
If you’re hiring a PLG operator in the future, this is the stamp you’ll look for.
And if you want to be the one who gets hired—or promoted—this is where it starts.
Why Join Now?
PLG Is the Future in the AI Era
AI is making product-building easier.
That means the real differentiator is how you bring it to market.
Product-Led Growth is one of the smartest, leanest GTM motions out there.
And this is the only program that gives you the full-stack skills to master it.
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