Will Patterson – Logo Launch

Will Patterson – Logo Launch

Module 1 – Research

• • Lesson 1: Getting Started

• • Lesson 2: The Creative Brief (Part 1)

• • Lesson 3: The Creative Brief (Part 2)

• • Lesson 4: Mapping Position & Competitors

• • Lesson 5: How To Moodboard Correctly

• • Lesson 6: Creating The Inspiration Board

• • Lesson 7: Mind Mapping

• • Lesson 8: Personality Mapping

Module 2 – Principles of Type

• • Lesson 1: Introduction to The Principles Of Type

• • Lesson 2: Type Anatomy

• • Lesson 3: Deconstructing Type

• • Lesson 4: Logo Archetypes

• • Lesson 5: Working Examples

• • Lesson 6: Optical Illusions in Type (Part 1)

• • Lesson 7: Optical Illusions in Type (Part 2)

Module 3 – Drawing Type / Generating Ideas

• • Lesson 1: Introduction

Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.

• • Lesson 2: Fast Sketching

• • Lesson 3: Start Rough

• • Lesson 4: Being Consistent

• • Lesson 5: How Script Works

• • Lesson 6: Script Components

Module 4 – Iterating On Ideas

• • Module 4 Introduction

Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.

• • Expanding On Ideas

We have some basic ideas, now it’s time to expand on them.

• • Writing Your Ideas

The easiest way to collaborate with your client on your ideas is through whiteboarding software.

• • Computer Idea Generating

• • Choosing The Best Logotype Idea

It’s decision time!

Module 5: Refining Our Ideas

• • Module 5 Introduction

In Module 5 we will be refining the best idea.

• • Prerequisites

We’re going hands-on! You’ll need a few tools to continue.

• • Tracing Our Concept

Now it’s time to take our rough work and start refining it by tracing.

• • Annotating Your Ideas

Annotating the design makes our changes noted, and real. When we annotate we’re better able to see the changes we need to make and why.

• • Refining The Idea

A big part of the design process is refinement.

• • Make Big – Make Good

Enlarging our sketches allows us to draw in greater detail and fidelity, giving us more precision and accuracy.

Module 6: Vectorising Logotypes

• • Module 6 Introduction

Module 6 will show you how to professionally vectorise type using a technique many don’t know about: The Box Technique.

• • How To Use Adobe Illustrator

Adobe Illustrator can be daunting at first. Here’s a quick lesson showing you the basics!

• • How To Correctly Use The Pen Tool

In this lesson, I show you the “Box Technique” to quickly and effectively vectorise your logotypes.

• • Tracing The Logo – Part 1

Now it’s time to trace our logotype to make it digital.

• • Tracing The Logo – Part 2

Now it’s time to trace our logotype to make it digital.

Module 7: Refining The Digital Logotype Part 1

• • Module 7 Introduction

Module 7 will show you how to refine your logotype digitally.

• • Annotating The Design

We have our vectorised logotype; it’s time to annotate it for further refinement.

• • Refining The Logo: Part 1

• • Refining The Logo: Part 2

Module 8 – Refining The Digital Logotype Part 2

• • Module 8 Introduction

Module 8 is further refining our digital version of the logotype.

• • Tracing In Glyphs

Adobe Illustrator isn’t made for designing typography. So today we’re using Glyphs for a better experience.

• • Why We Don’t Use Image Trace

Image trace is good for everything other than typography.

• • Testing The Logotype Design

Testing your logotype design is crucial to know how effective your logotype is.

Module 9 The Keys To A Successful Presentation

• • Module 9 Introduction

Learning how to design an effective presentation is key to having your client sign off on your logotype design.

• • Creating The Presentation

We use Pitch to create our presentation eaisly.

• • Presenting The Logo Do’s & Don’ts Part 1

• • Presenting The Logo Do’s & Don’ts Part 2

• • The Keys To A Winning Presentation

Module 10 Presenting, Packaging and Psychology

• • Module 10 Introduction

This module is all about the psychology of presenting your work.

• • Winning Logo Designs: Case Study

• • Colour Psychology for Logo Design

• • Exporting & Packaging The Logo with Clearspace

• • Why We Use Mockups

Module 11 – The Business Of Design

• • Your Pricing Journey

• • How To Go Full-Time

• • Business And Contracts For Designers

• • How To Find Your Price

• • Negotiating Pricing

• • Our Big Tips For A Successful Design Career