âA must-read for the cerebral sports fanâŠlike Moneyball except nerdier. Much nerdier.â
–Sports Illustrated
Why couldn’t Michael Jordan, master athlete that he was, crush a baseball? Why can’t modern robotics come close to replicating the dexterity of a five-year-old? Why do good quarterbacks always seem to know where their receivers are?
On a quest to discover what actually drives human movement and its spectacular potential, journalist, sports writer, and fan Zach Schonbrun interviewed experts on motor control around the world. The trail begins with the groundbreaking work of two neuroscientists in Major League Baseball who are upending the traditional ways scouts evaluate the speed with which great players read a pitch. Across all sports, new theories and revolutionary technology are revealing how the brain’s motor control system works in extraordinary talented athletes like Stephen Curry, Tom Brady, Serena Williams, and Lionel Messi; as well as musical virtuosos, dancers, rock climbers, race-car drivers, and more.
Whether it is timing a 95 mph fastball or reaching for a coffee mug, movement requires a complex suite of computations that many take for granted–until they read The Performance Cortex. Zach Schonbrun ushers in a new way of thinking about the athletic gifts we marvel over and seek to develop in our own lives. It’s not about the million-dollar arm anymore. It’s about the million-dollar brain.
Review
Advance Praise for The Performance Cortex
âA must-read for the cerebral sports fan . . . like Moneyball except nerdier. Much nerdier.â
âSports Illustrated
Axiosâ 2018 Leadoff Beach Read
âFans of sport science, sport psychology, robotics, and neuroscience will find this to be informative and inspiring.â
âLibrary Journal
âA revealing tour of the minds of winning athletes . . . Readers interested in the applications of neuroscience to everyday life will find plenty of value here.â
âKirkus Reviews
Get immediately download Zach Schonbrun – The Performance Cortex: How Neuroscience Is Redefining Athletic Genius
âPoised to guide the sophisticated sports fan in such examination, Schonbrun lucidly explains the fascinating new world of neuroathletics. . . . The stereotype of the dumb jock may not survive this explosive jolt!â
âBooklist
âOne of the most intriguing aspects of elite sports is that the athletes themselves have no idea how they do much of what they do, because it occurs beneath their conscious awareness. Schonbrunâs deep dive into the cutting-edge science of human movement gives the reader X-ray vision (or, really, fMRI vision) into the brains of the worldâs greatest performers. It will enthrall anyone who has watched a sporting event and asked: How do they do that?â
âDavid Epstein, author of the New York Times bestseller The Sports Gene
âTo use a voguish sports catchphrase, The Performance Cortex is ânext level.â Weâve heard a lot about âmental toughnessâ and âhard-wiring for success,â but now Zach Schonbrun reveals the latest science on how elite athletic feats are actually accomplished. Fans will understand the genius behind all sports more clearly after reading this book. And they can, with pleasure. Schonbrun has mastered the art of writing gracefully about denseâand potential groundbreakingâmaterial.â
âL. Jon Wertheim, executive editor of Sports Illustrated and coauthor of This is Your Brain on Sports and Scorecasting
âZach Schonbrunâs The Performance Cortex is full of insight into the next wave of athletic training, the relationship between the mind and the body, and the cutting-edge neuroscience that seeks to explore and exploit this interaction to create better athletes. This accessible account will leave every reader wishing they had known all this before.â
âGlenn Stout, author and series coeditor of The Best American Sports Writing
âThe brain is the last untapped resource for athletes, the final frontier for sports analytics. Zach Schonbrunâs riveting look inside of how playersâ minds truly work and how that knowledge is being used to reimagine the games we play, fires with the efficiency and efficacy of a synapse.â
âJeff Passan, national baseball columnist for Yahoo! Sports and author of the New York Times bestseller The Arm
About the Author
Zach Schonbrun is a senior editor for business & technology at The Week and has been a longstanding contributor to the New York Times. He has also written for Bloomberg BusinessWeek, Fast Company, ESPN The Magazine, Newsday, The Washington Post, SB Nation, VICE, and other outlets. He is the author of One Great Shoe, which was selected as one of the best Kindle Singles of the year in 2015. He lives in New York City with his wife and their son.
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