The rich get richer and the poor get poorer.
And it’s very tough to get those reviews ethically. I’ve been there – glued to my chair on launch day, hitting refresh every fifteen seconds, hoping for a new sale, hoping for a positive review, but even among the people that buy, there’s just a crippling APATHY.
Most people, once they’ve bought a book, they’ve already GOT what they want. They’re onto their own busy lives and they’re going to forget all about you.
SOCIAL PROOF IS EVERYTHING WHEN YOU’RE ONLINE – AND IT’S MORE THAN EVERYTHING WHEN YOU’RE AN AUTHOR.