Shannon Matson – High Ticket Sales System
What if sales could feel easy? What if they could feel (dare I say it) exciting?
When you decided to dive into entrepreneurship, you came in with a variety of skills, and Iâll bet you had to add quite a few along the way⊠Youâve had to become the lead prospector, appointment setter, and closerâŠ
And thatâs on top of every other hat youâve had to put on since starting your business.
But to ensure you have a profitable and sustainable business⊠sales are a big part of making it happen (and yes, itâs possible to step outside your comfort zone, and Iâm going to show you how).
But first, Iâve got one more hat for you to try on.
Put on your sales hat and imagine ifâŠ
You consistently showed up to sell because you knew exactly what to say, how to say it, and how it will benefit your audience.
You had sales pouring in because your leads felt in total alignment with your offers.
Selling felt like a smooth & genuine conversation rather than feeling awkward and uncomfortable.
You already had systems in place that set up your pitch, so you could go in and invite the lead to purchase instead of feeling like a hard-close-seller.
You had a clear understanding of relationship and buyer psychology to be more fluent and empowered in directing the conversation.
The skill of selling transcends many platformsâŠ
Sell in your content? Done.
Sell on Instagram through stories? Check.
Sell in the Instagram DMs? All set.
Launch your offer and close more sales? You got it.
Create more conversions in your funnels? Itâs a done deal.
Sales(wo)manship will help you in every single aspect of your business.
When you become a confident salesperson, you can use it across any arena you choose. If you want toâŠ
But⊠How can you get better at sales?
Youâve heard a lot of advice thrown around, and youâre not sure what to listen to because you absolutely do not want to feel slimy.
Youâre a creative, not a salesperson, so how does this thing even work?!
Youâre using different strategies left and right, but none of them are sticking or feel aligned with your values.
People are selling something similar to you, so how are you supposed to stand out?
If selling is a constant battle, then it could be for a variety of reasonsâŠ
Are you ready to sophisticate your sales strategy?
Letâs pull the curtain back and take a peek inside HTSSâŠ
Learning the importance of the âTrust Building Commitment Ladderâ
Creating the perfect pitch
Executing flawless sales
Make sure no leads get left behind by lead listing
Understanding sales tactics that work specifically for the online space
AND it doesnât end there, you will receive resources that will help you implement all of the above as soon as you get your hands on this program.
INCLUDED IN
High Ticket Sales System
Step 1
SALES CALLS, OBJECTIONS, CLOSING
Weâll start off by getting a handle on setting you up for success before, during, and after your sales conversations (be that a sales call, DM voice memo, or custom Loom video.)
â Learn how to write your unique value proposition so you can clearly communicate your premium offerâs unique value & why it matters to your ideal client
â Swipe my sales call scripts so you can feel confident knowing how to direct the convo for a successful close before you even hit âdialâ or ‘record’
â Plus, objection handlers (because itâs bound to happen from time to time) so you can know exactly how to navigate specific, common objections your people may have
Step 2
APPLICATIONS & SALES FUNNELS
Letâs take the overwhelm out of the application & sales funnel processes with my easy, swipeable systems. Youâll learn how to write your applications and optimize sales funnels in a way thatâs designed to bring in the right people (& tell their friends!)
â Learn how to build a 60-minute intensive application to make sure youâre attracting the right people & repelling the wrong ones
â Get the optimal high-ticket sales funnel & learn the multiple ways you can nurture potential clients into paying clients
â See real examples of DM convos, easy & actionable CTAs, how to identify ânosâ in disguise, & how to direct the convo to be more relationship-driven
Step 3
SALES MESSAGING
Your sales messaging will be different depending on the platform, program you’re pitching, & the goal behind that program. Youâll learn the ins & outs of how to craft all kinds of sales messaging so you can master your sales on allllll of the platforms.
â Learn the Reality, Results & Obstacles, and Objections formula & how to apply it to your ideal clientâs needs, wants, & current life sitch
â See real examples of how to optimally write different kinds of sales content, including long-form, short-form, & persuasive copywriting for repeatable, successful conversions
â Get the 411 on the many different sales tactics you can utilize in your biz & how to seamlessly implement them into your content calendar for converting warm leads to actual buyers
Step 4
GROUP PROGRAMS, WAITLISTS, & PRACTICE LABS
Letâs put these strategies & tactics into practice! In our final lesson together, youâll learn how to specifically market & sell premium group programs, create hype to build your waitlist, & build buyer personas to know how to best serve your different types of ideal clients.
â Steal my proven 3-phase approach to selling your group program with ease (& without crickets)
â Get the step-by-step processes & rationale for establishing your promo schedule, private inviting, following up, & incentives for waitlist & group programs
â Learn how to sell & create content for different buyer personas so you can understand how they respond best & feel most seen
So how can you be absolutely sure HTSS is for you?
Youâve got a service, course, program, group, mastermind (an expertise-based offer or service) you want to sell to your audience.
You donât just want to learn how to sell one offer, you want to learn how to sell ALL of them â from entry to high ticket offers.
You want to be able to translate your sales skills to reflect your client journey, so your audience can upgrade to each of your offers.
You want to have a deep understanding of what sophisticated sales tactics actually are & how to make quick shifts in your strategy as needed.
You want to learn how to execute a sales strategy that is undeniably authentic to your brand and your goals (maybe even easy & enjoyable?!)
You want to toss the âhustle to sellâ cycle, so you can get out of feast-or-famine mode and show up undistracted and at ease.
Youâre ready to overcome the roadblocks, so you can build a legacy worth raving about.
HTSS was built to give true understanding of what sales tactics actually are, when to make quick shifts in your strategy as needed, and how to do it seamlessly.
What most sales courses fail to recognize and teach you is what really should be at the core of your strategy⊠relationships.
Authentic relationships, to be specificâno fake-niceties or awkward âI love your content! Iâve got something for youâŠâ messages.
When you learn and implement the purposeful and relationship-driven sales strategies covered in HTSS, youâll forget you ever got used to being ghosted in the DMs.
With this set of proven sales strategies and tactics at your fingertips, each and every lead that comes through your sales process will never forget the reason why they were attracted to you + your offers in the first place.
Sophisticated sales make sure you continue to experience growth and donât hit a stagnant point in your business.
In case youâre new here⊠Iâm Shannon!
The go-to online business strategist for creating, building, and scaling sophisticated online businesses. You can also refer to me as your selling scientist. đ
But in my past life, I was a big-dreams girl living in a corporate world.
I spent the first 10 years of my career in corporate marketing. I learned a lot from my days as National Director of Sales & Marketing for a major fitness franchise – I was being flown from studio to studio across the country with the sales playbook I built from scratch in tow. Asked to train each cityâs team on closing the deal & majorly upping their quotas.
Fast forward to becoming an online business owner, I saw sales resources for online entrepreneurs, but the tactics felt disingenuous…
Expertise? Check! But nowâŠ
Let me help you refine your selling process, so you can get your offers to as many people as possible.
Thatâs the beauty of combining your expertise with sales strategy.
Plus⊠it doesnât hurt to be able to experience direct and tangible results (& a return on your investment)
In fact, if you’re anything like our students you could be making 3-5x your investment back in just 14 days after implementing the strategies inside of HTSS.
And just in case you need a reminder of what youâre getting inside HTSS:
Sales Call Manual
Designed to help you walk through the trust building, the discovery, the transition, and the closing phase of your sales calls.
Video Sales Letter Script
A plug-and-play template that helps you create, film, and nail your VSL, so your audience confidently *clicks* your CTA.
DM Proactive Outreach + Reactive Response Scripts
Crafted to walk your prospects from seamless Instagram conversations to the point of sale.
Objection Handling Playbook
This playbook will give you line-by-line scripts for overcoming the 5 most common objections.
Sales Call Structure
Designed for you to visually map out the pathway of your unique sales calls.
Lead Pipeline Spreadsheet
Track your leads from cold to hot with relevance to each of your unique offers.
Offer Pitch Worksheet
Create your individual pitches for each of your offers with this plug-and-play worksheet.
DFY Canva Templates from High Moon Studioâą
Change these templates to your brand colors, and youâve got slides for your unique mechanism already.
You can have alllllll the sales skills in the world, but if youâre inconsistent with your sales strategy, then youâve have a recurring uphill battle to climb every time there are spots to fill.
WHAT IF INSTEAD OF FEELINGâŠ
Totally lost in your sales strategy
Frustrated by your inconsistent sales
Worried that youâve tapped out the current audience you have
Unfulfilled & disappointed at not being able to reach + serve more people
You Could Feel…
Like the absolute MASTER of your sales
At ease as you consistently sell out your premium offers
Confident that thereâs ALWAYS more room to grow
Fulfilled & over the moon knowing youâre serving your people better than ever before!
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