Hayley Lloyd – Content To Cash

Hayley Lloyd - Content To Cash

I KNOW YOU…

You’re ready to have dream clients find you, binge your content and convert into high paying clients in 7 days or less

You’re ready to have your highest cash months without needing to get on a sales call (cus your content does the selling for you)

You’re ready to have the recipe to re-activate your “cold” audience, & have those silent lurkers finally reaching out ready to say YES

You’re ready to raise your rates, & charge a premium price tag for your services because you KNOW your service & expertise is head and shoulders above the rest, & you have the track record to prove it.

Despite that knowing, you aren’t pricing what you want because you don’t believe people would pay (despite people paying double to work with someone with half your knowledge & skill set)

It’s led you to think you just need to grow your audience, and get more eye balls on your work

But what if I was to tell you your highest ticket clients are currently already in your audience? You just aren’t speaking to them directly enough in your current content.

Every single piece of content I create makes me money. This isn’t luck. This is strategic marketing to high ticket clients.

High ticket clients are looking for a very specific set of things to decide who they want to work with, and most generic marketing programs do not teach the psychological cues required.

What high ticket clients need…

1. Micro Specificity: To feel you understand them & their problems specifically
2. Authority demonstration: To trust you are able to solve their problems through tried & tested processes
3. Elevated Tonality: To be spoken to as a capable human (not shamed into a decision)

Without just ONE of these aspect, high ticket clients will glaze straight over your content, & on your the next.

If you’re feeling at a loss as to how to effectively articulate the massive life-changing value of what you do, & the authority you’ve built and put them into micro pieces of content… don’t fret.

All you need to do is elevate your messaging by using High Ticket Authority Content.

When you do that, you’ll experience…

✦ Have ONE post draw in aligned, high ticket clients that are ready to make a change, AND pay your prices

✦ You have the strategy to double your overall revenue, whether you’re currently at $5k or $50k months, you know you can increase your monthly bottom line simply by speaking to high end clients through your content

✦ Your content does the selling for you, meaning sales calls get to be a thing of the past. Imagine converting $30k clients directly in the DMs!

✦ Not have to spend all day wondering what to post to speak directly to those high ticket clients, now you just KNOW that every single post gets people closer and closer to working with you

THIS IS MINE & MY CLIENTS REALITY.

& all it takes is learning the SKILL of speaking to a high end buyer through your content, & learning the art of persuasion through cash creating content

My High Ticket Authority C.A.S.H method has allowed me to scale to $100k PLUS months (without any private coaching)

✦ I use Branded Concepts to demonstrate my Authority in everything I do, and weave all of my content together in a way that makes sense

✦ I use Authority Angles to specify my content during launch periods to not confuse my audience

✦ I use High Ticket Characteristics to attract in ONLY the most self-led insane humans who get result

✦ I use my Messaging Elevator to elevate my content whenever I launch something new, pivot or raise my prices

✦ & I use Visibility Conversion Content to build momentum, grow and convert my followers at scale (this takes the premise of influencer content, but makes it high converting)

I have distilled my 9+ years of experience in organic & SEO marketing & buyer psychology (in large corporations & small start ups) & working into a signature process that I call the High Ticket Authority C.A.S.H method, that weaves in all of the above concepts to ensure you’re a MATCH for high-ticket clients.

the C.A.S.H method:

✦ CLARIFY YOUR AUDIENCE

✦ ARTICULATE YOUR GENIUS

✦ STORYTELLING IN CONTENT

✦ HIGH TICKET CONTENT CREATION

WHAT DOES THE C.A.S.H METHOD COVER?

Phase One

Clarify Your Audience

THE PSYCHOLOGY OF CREATING CONTENT THAT CONVERTS

What goes into creating compelling content? What’s the psychology behind it? Uncover it all in this first module

YOUR MINDSET

Create a mindset that aligns with high-ticket buyers. No more sabotaging yourself out of fear that people can’t afford your prices. It’s time to OWN what you do.

PSYCHOLOGY OF A HIGH TICKET CLIENT

What makes high ticket buyers TICK? Learn the psychology about what makes someone a high ticket buyer, & how to speak directly to them – they’ll be ready and waiting to hand over the credit cards!

THE MESSAGING ELEVATOR

The holy grail of marketing tools. This is exactly what I use with my highest level clients to elevate their marketing to speak to a higher caliber of client – this is your wingmate for higher cash months!

BONUS: HOW TO FIND PEOPLE FOR MARKET RESEARCH

Phase Two

Articulate Your Genius

THE CONTENT TO CASH JOURNEY

The content creation process for you to re-use anywhere that you create content. You will take all the micro information & psychology you’ve gathered on your dream client, & swirl content together that is designed to speak directly to the heart of high end buyers, & simultaneously inspire them to take action & buy!

THE 2 TYPES OF CONTENT TO GROW & CONVERT

You will learn the exact pieces of content (& how to create them) that GROW and CONVERT your audience.

Phase Three

HIGH TICKET Storytelling Through Content

My highest converting content frameworks

Get access to the ultimate Story-selling & conversion frameworks of all time. These frameworks have made me MILLIONS of dollars over the year, & you’ll get the full breakdown

CONTENT PLANNING, USES & LAUNCHES

You will finish this module knowing exactly how to use your content, & how to use the different types of content in a launch plan.

You’ll also learn how to organise, plan & re-purpose your content in a simple, yet super effective way!

Phase Four

Storytelling Through Content:

MY SIGNATURE MOMENTUM PARTY STRATEGY + EMAIL TEMPLATES PLANNING, USES & LAUNCHES

Momentum parties are a KEY element of my business growth, & my clients have used them to have their largest months in business EVER!

•I’m giving you Canva templates to make your own
•Complete email PLUG & PLAY templates for you to just add your own copy into
•AND Chat GPT prompts to help!

LANDING PAGES & SALES PAGES ON LOCK

You’ll learn the difference between landing pages, & sales pages, & get a rough guide to create each of these for yourself, that will have your audience pressing BUY without even having spoken to you! When you have a sales page this good, there’s no need for sales calls…

* new * The CASH INJECTION LAUNCH FRAMEWORK

The launch sequence that signs new clients without the need for a long or length launch – people have had their first $10k, $30k months off the back of this! This can re-warm up a cold audience in a matter of DAYS!

Plus you’ll get…

Workbooks for every module to help you integrate the teachings every step of the way

Landing & Sales Page Strategy Guide to take the weight off your writing process and help you create pages that clearly articulate the brilliance of your offer & convert

The Ultimate Story-Selling Guide so you can take this work further & become an expert story-seller

Airtable Boards for Management to organize your content creation process & speed up your delegation process

Right now, you’re sharing content just to share content, hoping that volume will get you the result you want

But you’re wasting your time and energy (& it’s the reason you aren’t making the money you want in your business)

Instead, use a proven psychology infused strategy that will get you results AND help you fully understand the psychology of a high ticket buyer (a skill you get to keep for life)

Get the EXACT frameworks that I used to have my highest converting launches EVER all from my content

& it’s not just me this works for…

Is this for you?

✦ You’re a coach or CEO looking to elevate your content to appeal to a high-ticket audience & have your content do the selling for you (& have your highest CASH months in business from PIF clients & stacked MRR)

✦ You know the audience you want to speak to AND you’re an EXPERT in your craft… but your positioning & messaging still feels unclear – you aren’t quite sure what people need to hear that will inspire them to take action & buy (especially in this market)

✦ You want to raise your prices to match your level of expertise, & KNOW that your marketing elevates with it. You want to get those high ticket buyers already in your audience off the fence & into your highest ticket containers.

✦ You’re sharing for the sake of sharing because you think sheer volume or going viral will get you the result you desire (it’s not, doing this is the reason you aren’t making the money you want).

✦ & the people you DO seem to attract in are filled with objections & concerns. It feels like you’re stuck in the cycle of having to CONVINCE people of the value of your programs – you want people PRE SOLD before they get on a call, or send you a DM!

You want to create content that cuts straight through the noise, showcases your Authority & magnetises those high ticket clients that are ready to buy straight into your dms.

Are you ready to turn your content into cash & scale to multi 6 figures?

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