Course overview
A decade ago, growth engineering didn’t really exist. Companies leaned heavily on marketing and paid acquisition to drive user growth. But that changed when companies like Facebook and Pinterest started to pioneer a new model: using product-driven, algorithmic experiments to accelerate growth directly from the product itself.
😅 Today, growth engineering is a powerful lever—but still not well understood. Many engineers entering the space face challenges like:
– Understanding the key differences between growth and traditional product engineering
– Knowing how to design and run experiments that actually move the needle
– Figuring out what data to collect and which metrics truly matter
– Learning how to think beyond execution and operate like a full-stack growth owner
😎 In this course, Vaibhav and Sriram draw from years of experience at LinkedIn, Coinbase, Opendoor, Postman, and other top startups to help engineers:
– Master the fundamentals of growth engineering
– Run experiments effectively using real tools and proven frameworks
– Build the right instrumentation to track meaningful metrics
– Operate with ownership, turning ideas into experiments and experiments into results
– Engineers curious about what growth engineering actually involves 🤔
– Builders who want to go beyond coding and drive business impact 🧠
– Anyone excited to learn experimentation frameworks and tools 🧪
– Engineers looking to grow their product, team, and career 🚀
– Folks looking for deep dives into specific – growth channels like SEO or paid marketing
– Engineers focused on platform, infra, or non-growth technical domains
– Someone building company-specific growth strategies without hands-on implementation
03 Growth Engineering Managers who are looking for best practices and ways to enable their engineers for success
Understand the core principles that make growth engineering different from traditional product engineering
Learn how growth engineering differs in goals, mindset, and workflows—so you can approach product challenges with a growth-first perspective that drives outcomes, not just features.
Learn how to design, run, and analyze experiments that drive measurable product and business impact
Master the art of building experiments end to end—from ideation to shipping to analysis—and use those learnings to move key metrics meaningfully.
Get hands-on with real-world tools and techniques used by top growth teams at companies like Postman, Opendoor & Coinbase
Explore frameworks, workflows, and tools actually used in production environments—no fluff, just proven methods from growth teams at scale.
Develop a data-first mindset and learn how to instrument, track, and act on key growth metrics
Learn what to track, how to track it, and how to translate data into actionable insights that lead to better decisions and faster iteration.
Build the confidence to go beyond execution and ideate impactful growth opportunities from scratch
Learn how to connect product sense, user behavior, and data to identify high-leverage growth opportunities—then turn those into experiments.
Join a community of like-minded engineers focused on building, learning, and growing through experimentation
Be part of a cohort of growth-minded builders who are learning by doing, sharing insights, and growing together in a hands-on, collaborative setting
Understand how growth engineering differs from product engineering. Learn to balance speed and quality, make smart trade-offs, use reusable patterns, write defensive code, and deeply understand your product to move fast without breaking things.
Learn how to design and run high-quality experiments that lead to confident decisions. You’ll gain a deep understanding of what makes an experiment reliable, how to avoid common pitfalls, and how to use the right tools and frameworks to drive real product growth.
Learn how to instrument the right data on both client and server, build funnels with tools like Amplitude, identify key metrics, and turn insights into strong hypotheses. You’ll use prioritization frameworks like RICE to confidently decide what to build next.
Learn how to grow beyond execution and become a strategic force on your team. Explore ways to expand your scope, build technical vision, and deepen expertise in key growth areas. Gain tools to increase your influence across functions and lead with clarity and conviction.
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