Mathias Schrøder – CRO Principles
Why invest in optimizing your site?
Conversion rate optimization (CRO) is the tide that lifts all boats. Optimizing your site makes you sell more from all your other marketing activities. You get more sales, a higher ROAS from paid ads, and happier customers because they get a better experience on your site.
And even more important, you make more profits because you sell more from the same amount of work and costs.
What’s included?
The principles in this book teach you how to best design your home page, collection pages, navigation, and product pages.
Each of the principles includes:
- A detailed explanation of how to design a specific part of your store to sell the most.
- The “why” behind; the psychology or user behavior behind the principle.
- Examples when necessary.
You can quickly find all the low-hanging fruits you can implement fast. All principles are grouped by how easy they are to implement.
The book also includes a step-by-step guide teaching you how to best set up Google Analytics without an expensive third-party app.
Coming soon
You get lifetime access to all the value I add in the future. Here are some of the things I’m adding soon:
- Principles on how to design your cart and checkout pages to sell the most.
- A guided course experience, so you can learn principles-by-principles or through a guided course.
- Guide: How to start A/B testing with Google Optimize.
How to get access
- Buy the checklist.
- Receive a link to the Notion workbook via e-mail.
- Open the Notion book and start optimizing your store!
- If you buy the 1:1 consultation, DM me on Twitter or send me an email to get started.
We currently don’t support duplicating the Notion book. This ensures that you’re always seeing the latest version.
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