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Since I started my first Google Ads campaign back in 2010 I have taken note of everything.
What’s worked, and what hasn’t.
This is how Mastering Google Ads gives you a clear framework for creating & optimising profitable Google Ads campaigns for your business or your clients business.
Before you can master Google Ads you need to understand the core mechanics that drive each Google Ads auction.
Each different campaign type in Google Ads works differently and needs to be used for different scenarios. When you understand how each campaign works you can then plan your best account structure.
The way keywords work has changed dramatically over the past 2 years, so in this lesson I take you through the tested & updated keyword strategies that are working now.
Ad Copy in Google Ads is a highly undervalued skill. Learn the 4 core elements that your ads need to get clicks and conversions.
Even perfect Google Ads campaigns don’t convert if you are sending people to poor landing pages. Learn the 5 data driven elements – from over 10,000 user tests – for high converting landing pages.
Without the right data in Google Ads you cannot make the right optimisations. Learn my step by step process for setting up offline conversions.
Every campaign in your Google Ads account needs to have a purpose! I show you how & when to use each campaign type.
Optimising your Google Ads campaigns needs to be systematic, which is why I have created this easy to follow method focussing on the 4 core elements of optimising Google Ads.
Learn how to complete every Google Ads optimisation action you need to complete in Google Ads with 23 short & easy to follow videos.
Adding a Max Conversion or Max Conversion Value strategy to your campaign can be the best or worst decision for your account. Learn how these bidding strategies work so you can use them in the right situations.
Additional to the 10 modules in Mastering Google Ads with this option you get an extra 3 modules.
Learn the ONLY proven ways that you can profitability scale your Google Ads campaigns.
HINT: there are only 2 ways.
Since 2010 I have used Google Ads to generate high quality leads for 100s of businesses, let me show you my exact process & structures.
I have helped start-ups & large brands increase their sales. These are the strategies I use for brands spending $1k – over $750k p/month
Hi, my name is Aaron Young and I am a self confessed Google Ads nerd.
I started my first Google Ads campaign back in 2010 for my own business – a villa resort in Bali – and ever since then I have been hooked.
I have managed Google Ads campaigns for small businesses with budgets of less than $1,000 per month all the way up to large multinational companies with budgets of over $750k per month like Suzuki, Omega & Swisse.
In 2022, I started Define Digital Academy with the sole purpose of teaching individual business owners & Google Ads specialists exactly how to get Google Ads to be profitable for any business.
Currently, I:
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