Social media is an amazing tool for growing your audience, authority, and email list, but when it comes to making sales and bringing in predictable profits?
Followers are inherently passive scrollers, not engaged subscribers.
The ever-changing algorithm can disrupt your reach at any moment.
The 24-hour view cycle is fleeting and frustrating.
You don’t own your social audience – it can disappear in an instant.
Email marketing is the only direct and reliable line of communication you have with your most qualified leads and loyal customers, and they are waiting for a reason to give you money.
4.48 billion people use email and 99% check it every single day. This includes 58% of Gen Z who check it multiple times a day! No matter your audience, industry, or offer, the inbox is where people pay attention longer than anywhere else online.
Email marketing is the #1 most profitable and predictable marketing channel. Whether you have 100 subscribers or 100,000, the right campaign and offer can drive serious sales. This is why 4 out of 5 marketers say they’d rather give up social media than their email list.
Email helps you build trust.
The best emails don’t feel like marketing, they feel like a conversation. Unlike social media, emails can be personalized. When you share relevant stories and solutions that speak to your readers’ specific challenges and goals, you build trust (even when you’re selling).
But in a crowded inbox of mundane notifications, promotional newsletters, and mediocre messaging…
Join award-winning marketer and copywriter Alex Cattoni as she guides you through her step-by-step playbook for crafting a high-converting email marketing promotion.
Before going all-in with the Copy Posse in 2020, I worked completely behind the scenes as a 6-figure freelance copywriter for 10 years…
Writing high-converting copy, scaling multi-million dollar brands, and crafting promotional campaigns for leading transformational authors and businesses…
And, before that, I was the Creative Director at Mindvalley, one of the world’s leading online publishers.
Over my nearly 2 decades of experience in copywriting and marketing, I noticed a dangerous divide forming in the industry. While there were brilliant and authentic marketers, many still relied on manipulative, slimy, and outdated tactics that I refused to stand behind. By 2019, I was so jaded by the marketing world that I almost quit…
But instead, I decided to stick around and put up a fight because I believe your message matters and your words can change the world.
You have the power to create the life of your dreams, build a lucrative business, and make an impact in the world, while being a cool human.
So I started my YouTube Channel and rallied the Copy Posse, a global crew of copywriters, marketers, and business owners, to join me on my mission to de-douchify the Internet, redefine modern marketing, and build an empathy empire.
Today, we’ve helped over 500,000 rad humans find more freedom, have more fun, and make more money serving the world with their gifts.
Alex & The Posse
You’re an aspiring copywriter who wants to “wow!” potential clients by showcasing a professional email campaign in your portfolio.
You’re a copywriter who wants to take your email marketing skills to the next level with proven fast-track guidance and support.
You’re a business owner who wants to write a high-converting email campaign and rock your next launch or promotion.
You’re a wordsmith at heart who’s ready to leave your day job, start your copywriting side hustle, and make real money with your writing skills.
You’re a marketing consultant who wants to keep your email skills sharp and charge premium rates for your services.
You’re a new founder, coach, or service provider ready to engage, nurture and convert your email list into customers.
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