Alyssa Coleman – Back of House

The automated sales & marketing department for ceos with better things to do. A set it up once recipe for turning emails into customers – hot and ready to serve.

Feeding the algorithm is costing you clients

(and starving your creativity)

LETS PUT YOUR MARKETING ON THE BACK BURNER

with a Pinterest & email system that books clients while you’re on Do Not Disturb.

Is the current vibe . .

👀 Your business has become way too needy.
It relies on you for everything. Every sale, every post, every client touchpoint. There’s no breathing room, no built-in momentum.

🕳️ Your model depends on things that disappear.
Posts that stop working after 24 hours. Leads that ghost if you don’t respond immediately. Income that dries up when you’re between launches. Nothing compounds, and you’re tired of constantly starting from scratch.

🥵 Your marketing feels like a second full-time job.
And somehow, it’s your job. You’re constantly having to “feed the machine,” but the machine is never full. And to keep up, you’re starting to water down your own message.

your business is running entirely on

front of house energy.

You’re probably craving . . .

🐌
A slower, softer pace.

Something intentionally low maintenance, consistent and sustainable, designed to leave breathing room for the good stuff. Big-picture plans, deep creative work, long lunches, or finally making a dent in that stack of books by the window.

🤎
Work that compounds over time.

You wanna pour your full intention into something once. With the comfort of knowing it’s your life’s work – and it’ll last. No second guessing, no tweaking. Just a body of work that keeps working for you. Something that finally makes it all feel worth it.

👯‍♀️
A right hand person to handle it all

You wish you could just hire someone in-house to take care of all the marketing and sales, without having to constantly “show up.”

Someone who just gets it. Who knows your business like you do. Who cares about your clients as much as you do. Who can sell your unique thing with the same spark and clarity you can. Without hand-holding, micromanaging, or one more slack message.

Welcome to your business’s back of house

PRE-WORK

Mise en Place

FINISH THIS COURSE ACTUALLY MODE: ACTIVATIED

Let’s be real. Half-finished courses and half-baked ideas are the norm for creative brains like ours. This setup phase clears the chaos, sets a realistic pace, and gets you started with simple daily wins to build momentum. It’s designed to feel calm and doable, not like another thing cluttering your plate.

🤎 TLDR: By the end of this pre-work, you’ll have a clear plan to complete Back of House and a gentle routine that helps you see progress immediately without sacrificing your weekends, creativity, or sanity.

PHASE 1

The House Specials

BUILD AN EMAIL READY OFFER SUITE

• Step 1: Your Siganture DIsh.
  Craft & refine a “main course” offer, and the ecosystem designed to sell itself though email (create it from scratch OR audit your current offer suite to be optimized for EMAIL first sales).
• Step 2: The Perfect Appetizers
  Pre-qualify leads long before they hit your inbox. Use our Double Yes Method to create strategic apps that not only guarantees you’re pitching to the right crowd, but has your dream clients hungry for more.

🤎 TLDR: By the end of this phase, you’ll have a lean offer suite that pre-sells itself & built an ecosystem of irresistible offers that naturally lead your audience to say yes (without slimy sales OR endless nurturing). Your business deserves a main course worth savoring.

PHASE 2

The Warm Plate Method

HIGH TOUCH, LOW-MAINTENANCE.

CLONE YOUR BEST MARKERTER (YOU) AND AUTOMATE YOUR SALES WITH OUR PROVEN EMAIL PROCESS

• Step 1: “Wanna Hear The Specials?”
  This is our proven email sequence that sounds so mouthwatering it has meat-eaters ordering the catch-of-the-day. Strategically designed to take leads from “just hungry” to craving your house special.
  Translation: Turn strangers into hungry buyers with a few emails. 
• Step 2: Cozy Community:
  Because lukewarm leads won’t pay the bills. Our consistent, automated email nourishment strategy keeps the pot simmering so you’re top of mind & your audience is always ready for what’s next.
• Step 3: Not your Grandad’s Email Marketing
  Stop trying to sell like you’re on dialup and do what’s working NOW instead. Learn our layered approach to sales sequences that serves up offers & re-offers so you stop looking for your next lead and sell to who you got. LOL

🤎 TLDR: A shifting digital landscape can’t derail a rock-solid email strategy. By the end of this phase, you’ll have a fully automated back-end that does the heavy lifting so you don’t have to.  With Sequences that not only sell but also keep your audience warm and ready; so you can step away from your laptop without feeling like your business is on pause.

PHASE 3

Evergreen Traffic Pantry

SAY LESS, SELL MORE.

GROW YOUR LIST USING PINTEREST & DONE-ONCE CONTENT SO YOU CAN GET OFFLINE WITHOUT SACRIFICING SALES.

• Step 1: Bread & Butter Content
  Take our framework for timeless, high value, staple content that positions you as the go-to expert & attracts your ideal clients without cranking out a new reel, tiktok or whatever new thing is trending now.
• Step 2: Pinterest Automation
  We hand over our exact strategy for using pinterest & seo to predictably drive traffic to your email list daily (even if you’re just starting) so you’re always stocked with fresh leads (even during luteal phase 🫠).

🤎 TLDR: Forget endless scrolling and algorithm panic. In this phase, you’ll set up evergreen content that works for you, paired with Pinterest automation that sends leads straight to your digital doorstep. Leads find you; not the other way around.

PHASE 4

Soft Sales System

THE ANTI-SOCIAL APPROACH TO STEADY SALES

• Step 1: Email-First Promos & Cash Injections
  I hand over the exact blueprint to monetize your list using a low-maintenance promo strategy designed specifically for email. Learn how to create repeatable and scalable cash injections that make hitting your income goals feel inevitable.
• Step 2: Sustainable Evergreen Sales
  Keep the revenue rolling between promos by adopting our “between launch” business model & the sales strategy that keeps consistent evergreen income flowing into your accounts (we don’t feast and famine, we slow cook and simmer).

🤎 TLDR: You’ll have the strategies, tools and templates to make daily sales with ease, have promotions without spamming your list or shouting into the void. No frantic energy, just a low maintenance system that fills your books with cool clients by leveraging the ecosystem you’ve built.

Marketing for People
Who Hate Marketing

If you’ve ever felt like “marketing just isn’t your thing”  it’s probably because you’ve been following a system designed for someone else’s style – not yours.

Pinterest & email are like the introverted indie duo of online business, quietly pulling in leads and converting clients behind the scenes. Instagram get’s all the attention, but fellow wallflowers are embracing their anti-social tendencies & booking clients the cozy way.

This is your permission slip to go dark.

A PEEK INSIDE THE DONE FOR YOU VAULT

EVERY ENTREPRENEUR’S DREAM.

We’ve scripted, templated, designed, and strategized EVERYTHING you need.

CHECKLIST👇👇

▫️ A month’s worth of pre-planned profit activities (value: $50)
▫️ Welcome email script (value: $40)
▫️ Abandoned cart email script (value: $40)
▫️ Freebie workbook design (value: $40)
▫️Quiz & PDF lead magnet templates (value: $150)
▫️ “Thank You” page scripts (value: $40)
▫️ “Thank You” page design (in Canva Site) (value: $100)
▫️ “Thank You” page design (in Leadpages) (value: $100)
▫️ Passive product sales page scripts (value: $50)

▫️ Passive product sales page designs (value: $50)
▫️ Sales page design (in Thrivecart) (value: $150)
▫️ Sales page design (in Leadpages) (value: $150)
▫️ Sales page design (in Canva) (value: $150)
▫️ Automated email marketing bundle: 10 welcome, nurture,
and conversion sequence scripts (value: $200)
▫️ Email sequence automation (value: $50)
▫️Project plans and workflows (value: $50)
▫️Pre-written launch copy and sales email scripts (value: $500)

✅ ✅ Plus, we’re always updating, improving, and adding resources to this vault to make it the most up to date resource you can

you want something predictable, proven, and permanent

🚨 Here’s how to know if you’re stuck in high-maintenance marketing:

✅ You constantly feel like you need “more content” to sell.
✅ You can’t take a break without losing momentum.
✅ Your marketing is tied to trends and algorithms.
✅ You spend more time on content than actual client work.

👀 Now let’s compare it to low-maintenance model:

✅ Your best content works for years, not hours.
✅ Your sales system runs automatically (without launch cycles).
✅ Your emails nurture and sell on autopilot.
✅ Your lead generation happens without social media.

So I’ll never post on social?
Won’t that look bad?

You’re right! you can and should still post on social….

IF YOU WANT TO

The difference is, you’re not doing it to beat the algorithm anymore.

You’re outsmarting it.

You’re making social media optional.
Not a lifeline. Just a creative outlet again.

In my experience, this has made social feel more fun!

I show up when I have something to say, not because I feel like I ‘have to.’

And my sales don’t suffer for it, because my Back of House is handling that part.

So if you’ve been feeling like… 

🥱 Your business only works as hard as you do (and you’re tired)

📉 You’re “always behind” on your “content calendar” or “what’s working now”

🕳️ Or that you’re constantly DOING more or “working harder every year” 

And want… 

🛎️ A business back of house. An automated system that brings in qualified leads and sales without you making ANOTHER post.

🧸 A slower, softer pace. One that feels sustainable & creatively fulfilling (this is your life’s work my dude, how do you want to experience that?)

☁️ A business model that’s built to last in a QUICKLY changing world.

Your business model is too high maintenance.

Re-calibrate before it costs you your business