Introducing
Complete Breakthrough Freelancer
“The best damn course on building your freelance business. Your way.”
I do one thing very, very well. (It took me a loooong time to be comfortable saying that, but with over a decade of coaching under my belt, I’m there).
I help creative freelancers build thriving businesses they love as much as the work they do.
A freelance business that reflects the life you want to lead. That positions you to work with clients and on projects that inspire you. And a business that sees you get paid fairly for the value you deliver.For ten years, I did this only through direct coaching. My flagship was my Magnetic North Mastermind.
But in 2023, I wound that down.
Instead, I took all the lessons and all the tools and all the resources from my mastermind and used them to create the best damn course on how to build your freelance business. Your way.
Here’s what you get….
The all-you-need course for the all-you-can-be business
11 A-Z Modules: This is your Mastermind Library. All the lessons, all the tools and all the skills you’ll every need.
ADHD Friendly: I designed this course following best practices for ADHD business owners.
Direct Access to me: If you have a question about anything in the course, just ask. Your course comes with a 12-month support program.
Lifetime access: No subscriptions and free content upgrades for life.
10x Expert Interviews: I invited 10 successful freelancers to share their most successful strategies.
100% Guarantee: You get my no-questions-asked 100% money-back guarantee. Valid for a full 60 days.
Your welcome to Complete Breakthrough Freelancer is more than a friendly howdy.
We’re going to hit the ground running with a discussion about the real reason you need a business, the true power it holds. I’ve interviewed ten guests about how they’ve applied what I’m teaching you, in their business, IRL — those are included with each module.
Module Topics
- The Single Function Of Your Business
- What I Want For You
- How This Course Works
- Your Course Tools
- What Makes A Successful Learner? (Guest Expert)
Module 2
The Freelance Business Mindset
You know those cartoons where someone puts on X-ray glasses and suddenly their entire world looks different? Well, that’s this module.
We’re going to reframe not just how you see your business but how you see yourself as a business owner. Because business people really do see the world differently.
- The Business-Owner Advantage
- When To Be An Expert And When To Be An Order-Taker
- Here’s Where The Money Comes From
- The Eight Levers To Freelance Growth
- Business Money vs Your Money
- How To Harness Time (instead of chasing it)
- What’s Really Possible
Module 3
How (And Why) Marketing Works
Good marketing ensures you have enough clients to make a living. Great marketing makes it rain. I’m gonna teach you the make-it-rain version.
We’ll start with your marketing foundation module – How Marketing Works. You’ll be introduced to the principles that will make your marketing super effective and even if you’re not well versed in marketing, I think you’ll be surprised at just how quickly you can get the ball rolling for your business.
- The five steps every prospect must take before they’ll hire you
- Sales funnels (which ones to embrace and which to shun)
- How alignment + exclusivity = better everything
- The proper way to define your market
- The one-sentence rule for getting your prospects’ full attention
- How that attention becomes revenue
- Why your service is not your offer (and what is)
- The little-known and highly lucrative art of post-project care
Module 4
Your Market
This is the first of your workshop modules and we’ll begin the work of building and/or refining your business.
We kick off by drawing a great big X on your client treasure map and you’ll see how to quickly identify a lucrative and eager market. And I’ll show you the near-instant way to see just how healthy and competitive that market is.
Next, we’ll create your Ideal Client Persona with your first hands-on exercise, complete with an over-the-shoulder tutorial with me. Once we have your persona, I’ll show you how to supercharge your marketing with your Dream 100.
We’ll wrap up by lifting the curtain on how freelance marketers like me run our own marketing and I’ll share my most effective research tools, the ones I’ve used to build six different and very successful businesses over thirty years.
- Segmenting Your Market
- Niching, Specializing or Generalizing?
- Creating Your Ideal-Client Persona
- Your Dream 100
- The Pro-Marketers Research Toolbox
Tools (with over-the-shoulder video guides)
- Persona Worksheet
- Dream 100 List Worksheet
- Dream Client Worksheet
- Competitor Audit Worksheet
Module 5
Your Brand
No matter how much competition, no matter how smart AI gets, there is one thing your competitors can never out-compete you on… being You.
You are your single biggest advantage. And how you are seen by your market is the difference between eternal struggle and owning a robust and reliable business where you get to do great work.
Making sure your market sees you in the best possible way is the work of branding, and I’m going to show you how to craft a personal brand that attracts cream-of-the-crop clients.
- Why Freelancer Is A Brand You Might Want To Avoid
- Your Mission Statement
- Hiding In Plain Sight. Your Superpower
- Your Expert Position
Tools (with over-the-shoulder video guides)
- Mission Statement Worksheet
- Self-Audit Worksheet
Module 6
Your Offer
There are two things you need to know about your offer. First, your service is not your offer. Second, if you get your offer right, your best-fit prospects will question their sanity for not hiring you.
That’s a pretty bold statement but it’s been proven again and again. I’m going to show you exactly what goes into a great offer and all the ways you can make yours irresistible to the right clients.
- The List-Offer-Copy Rule
- Projects vs Productized Services
- Building Irresistible Offers
Tools (with over-the-shoulder video guides)
- Offer-Optimization Worksheet
Module 7
Getting Clients
You’ve researched your market, defined your brand, staked out your expert position and created your offer. Time to build your client pipeline.
Here are three things you need to know about getting clients…
One: You have choices and you can build your client-acquisition pipeline to reflect how you want to do your marketing, and who you want to attract.
Two: Client acquisition is a process you can learn. The steps are well-known and easy to set up.
Three: Your best-fit clients are already looking for you, so half the work is already being done by someone else. You just need to stand in their way with the right message. I’m going to show you how.
- Inbound vs Outbound Marketing Explained
- The Seven Fundamentals of Successful Prospecting
- Your Three-And-A-Half-Degrees Of Separation Pipeline
- Cold Outreach Done Right
- Content Marketing Original Secrets
- Other People’s Audiences
- Referral Magic
- Paid Traffic
Tools (with over-the-shoulder video guides)
- Podcast-Outreach Email Template
- Cold-Outreach Email Template
- Referrals Email Template
Module 8
From Prospects To Clients
Traditional marketing has a very direct approach to turning prospects into buyers. Sell! Sell! Sell!
But there’s a much better way.
Build a relationship.
Not only does it avoid all the icky sales stuff, but it increases your perceived value. That means signing clients is not only easier but you can charge rates that reflect your real value.
And if you really want to supercharge your relationship, then there’s one approach that has been the single biggest factor in my success and the success of most high-earning freelancers I’ve ever known or worked with. Building your list. This module is your quick-start guide to that and much more.
We’ll wrap this module with a tutorial and worksheet on how to write the perfect Information Kit for when your prospects reach out. This is the missing link that sets you up for great client calls.
- True Permission Marketing
- Your List Is Your Security
- Your Seven Newsletter Hats
- Newsletter Templates (Seinfeld vs Soap Operas)
- Monetizing Your List
- Your Information Pack
Tools (with over-the-shoulder video guides)
- Your Information Kit Worksheet
Module 9
From Prospects To Clients
The day has arrived. Your prospect has booked a call.
You’re excited as hell but then Captain Doubt shows up with a long list of you-ain’t-got-this reminders. And then there’s selling. If there’s one thing you didn’t become a freelancer to do, it’s sell, right?
So, let’s do something very special to utterly transform your client call experience.Instead of a module, I’m giving you access to an entire course on running effortless, enjoyable (yes, enjoyable) and stress-free sales calls.
You’re getting my Sales Call Quick Fix course, which sells separately for $97. You have full access to it as soon as you enroll in Complete Breakthrough Freelancer.
Module 10
Client Management
Your client expects more than the deliverables you’re contracted for. They want a good experience. Your job is to confound those expectations and deliver an amazing experience.
That’s how you get sizzling testimonials, quality referrals and regularly rehired.
I built my entire freelance career on delivering this kind of service and I show you how it works, how to do it and what it delivers. Delivering an excellent customer experience makes your life easier in so many ways. The appreciation your clients feel will be reflected in your bank account.
- The Gift
- How To Eliminate Problems Before They Happen
- Updating Your Client
- How To Present Work For Maximum Buy-In
- Closing Out The Project
- Troubleshooting as an Art Form
Tools (with over-the-shoulder video guides)
- Testimonial Request Email Template
Module 11
Bringing It All Together
Time to bring everything together. In this final module I’ll walk you through two business-building blueprints that connect everything we’ve learned so far.
This first is for your short-term growth to get you up and running as quickly as possible.
The second blueprint will lay out the steps to position you as the expert top clients actively seek out.
And then we’ll wrap it up with a few parting words for your journey.
- Key Lessons Summary
- Short-Term Blueprint
- Long-Term Blueprint
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