Only a fellow creative entrepreneur (& former workaholic) who’s had to COMPLETELY rebuild a work mindset—and has gone on to help generate millions of dollars in the exact same market you work in—can tell you how to set up a vision, path, and process toward productivity.Let’s make you more efficient.
So what happened?
Hi! I’m Ashlyn.
I’m Ashlyn, copywriter, calligrapher, speaker, and business owner, reporting for duty!
This is no jack-of-all-trades sitch: I play favorites, and my faves are creatives. I get the unique set of challenges facing creative brains in a business world.
As an educator on stages from Creative Live to The School of Styling, I reach more than 40k people a month through my blog and YouTube channel.
Less than 3 years ago, I was staring out a floor-to-ceiling corporate window, itching to take my calligraphy & writing business full-time, after marketing for companies like Delta Air Lines and Chick-fil-A.
I matched my corporate income in less than a year, and have gone on to build a multiple 6-figure business writing copy for clients like Jenna Kutcher, Local Milk, Melyssa Griffin, Katelyn James, Shanna Skidmore, SC Stockshop, Julie Solomon, Desiree Hartsock Bridal, Hilary Rushford, and dozens more.
Here’s what’s inside The Art of Efficiency™:
EDITING WELL
Rework the way you see your time, discern what you actually need to be doing as the CEO/boss, and get honest about a vision that helps you walk into your call & gifting.
Lessons 1: Reset
Lesson 2: Redefine
Lesson 3: Renew
7 Myths You’ve Believed about Your Time—& New Truths, because remember, the world doesn’t know (and usually doesn’t care) what your priorities are. The world’s not responsible—you are, dear one. We’ll reframe your mindset here to get out and make time for what matters, because you have more time than you think.
I’m quarterback of #TeamProfitableCreatives—and I’m not afraid to talk money. We’ll determine what your time is worth down to the price tag in How to See Your Focus for What It’s Worth
We’ll Design Your Productivity Vision because this is essential, and many creatives are so busy getting caught up in all the things—but you’ll set your compass north.
Get a clear, step-by-step, brain dump-driven way to get all of the ideas and to-do’s in your head on paper. We’ll define what you need to ACTUALLY spend your work time doing so you can work hard, then close up shop and rest in How to Create a Projects Parking Lot and in my Declare Your Best 20% Activity. Ready to define your zone of genius? Pencils out, let’s do it!
Module TWO
DOING THE WORK
Here’s where you’ll add major horsepower to your well-edited work schedule: by letting your words and your workflows pull their weight, so you can leverage inbox communication to sell well. You’ll set up your workflows, email templates, and inboxing system of strategies that share your message on autopilot.
Lessons 1: Workflows
Lesson 2: Client/Customer Comms
Lesson 3: Inbox Artistry
The Workflow Wireframing Workshop, so you can learn my go-to strategies for creating a workflow, so I can work without burning out.
So, we were talking about a lot of the tasks in your business, but what about the sales process and customer or client workflow? One way to maintain you stay tight on brand messaging to earn your client and customer’s trust is through systems and templates. Customer Communication & Leadership—Even if You Hate Writing will set the stage for our work here.
In Anatomy of a High-Converting Message, you’ll learn the elements that all of your email templates need to have to get action to happen.
A lesson in How to Supercharge Your Sales Stages is all about that client or customer process: learn where and when to pad your workflow with a welcome magazine, pricing guide, goodbye kit, and more.
How to Build Out High-Converting Templates with Messages You Already Have—okay, confession. It’s my favorite child. You’ll learn the whole system to creating email templates to get closer to inbox zero.
Oh look—my other favorite child! In Template Copy You Need to Have—and Sticky Situations, Covered, get ready to chat through the templates you MUST have on hand, and how to make awkward situations less, well, awkward with templates that coach the conversion.
Learn how to set up tech automations, get things off your plate with outsourcing (even if you think you don’t make enough), and set routines to do the REAL work … learning to rest, of course, so you can recharge well!
Lessons 1: Automate with Tech
Lesson 2: Delegate with Outsourcing
Lesson 3: Rest with Routine
Never outsourced before? It’s ok. I’ll take you through The Time Trade-off/Mindset—this is how I finally realized it was costing me money to hoard tasks all to myself, when there were plenty that I didn’t even enjoy.
In Tips on Hiring Someone, we’ll map out basics on where to look, what to expect, what to think through for pricing, and what you need to have in place first.
Boy oh boy—I LOVE this part! How to Set Up a Morning and Evening Ritual will be about some self-automation, and after we’ve tackled those, we’ll get into How to Set Up a Workday Wind Up & Wind Down Ritual for that creative brain of yours. And of course, I’ll let you sneak a peek at mine!
We’ll zoom out a bit more and touch on goals (this isn’t a goal-setting course, but I’ll talk to you more about how I do this!) with Weekly Ritual, Monthly Ritual, and Annual Ritual Tips.
Let’s put thought into your leisure time and give your brain a quality alternative to work! In How to Plan Your Weekends, we’ll dig into some fresh ideas—complete with a weekly planning worksheet, of course!
The Sabbatical Starter Plan: From the books I try to read, to the tasks I try to do, and (of course) the financial ins and outs of how this works, let’s talk about setting yourself up for DEEP rest off the clock.
And to make sure you’re supported …
GET (LIFETIME) ACCESS TO:
20+ printables with actionable, downloadable, PDF’d insight, yours for the filing
9 videos, leaked starting September 6, to make sure we pace you through this content
Access to our private Facebook community, to bounce workflow & template ideas off like-minded creatives
More than 25 swipe-files of sample copy starters, so you’re armed with clear guidance for building your own templates
Audio files + transcripts for all 9 lessons, so you can sub out your podcast-addiction
More than 39 resources: my personal Rolodex of go-to’s so you can grow this thing
How do you know if you’re a fit for
You’re wearing all the hats to make it all happen—the 9-to-5, the creative dreams, the relationships, friendships, and volunteering. It’s hard to know *which* thing is most important to work on, and what can get kicked to the curb.
You’re deep-in-your-bones exhausted by your small business. Bit by bit, you’re inching towards Platform 9 ¾ , next stop? Burn out land.
You’re feeling the crunch of needing to scale—instead of DIY-ing it all, getting some help is something you’re thinking through, just not quite sure what to do to get there.
If there were a medal given for putting clients first, you’d be on the platform every time. You’re always putting client work before your own business goals, watching them succeed while your finish lines inch further and further away.
You *know* there’s a way to get work off your plate, but you’re a bit of a control freak—you insist on doing it all yourself, even if you know it’s not sustainable
You have ideas (actually, most days you have ALL the ideas), and are starting to realize that indecision paralysis is setting in. You need someone to hold your hand and show you how to filter your tasks into what NEEDS to be done to move the needle … and what would just be added fluff.
You’re ready to roll up your sleeves and figure out once and for all how to be CREATIVE and a PRODUCTIVE business owner—all at the same time.
Figuring out where to spend your limited time (& funds) wisely shouldn’t be a Tetris game played out on the pages of your planner.
Think of The Art of Efficiency™ as a step-by-step blueprint to lock in on your zone of genius, let your inbox words and your business workflows pull their weight, and finally learn to rest well.
“Okay, Ashlyn. I know how these shindigs work.”
What’s the investment?
Well, you COULD stay buried in admin and busy work, feeling like you’ve got to do it all, plugging freebie workflows and swipe files from the internet into your duct-taped systems, listening to podcasts about productivity hacks on 1.5 speed as you battle traffic on the way to yoga class (how calming of you).
Or, you could quit teetering on the edge of exhaustion.
This is my blueprint to figuring out how to work from a place of rest, not hustle.
The exact calendaring formulas, psychological a-ha’s, and made-for-creative-brain productivity hacks that I used to build a multiple six-figure creative business in less than 2 years …
… so you can give them a whirl in your own.
I know you feel like you’re not as profitable as you could be (hence the whole productivity issue).
And I wanted to work as hard as I could to keep this investment low, especially if 4-figure business coaching or 5-figure mastermind coaching isn’t *quite* in the cards these days.
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