SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month
In September of 2017, a few months after announcing we were starting our agency, Leadfeeder signed with us as our fourth client.
We’ve spent 5 years perfecting our content strategy across 40+ different B2B and B2C businesses and we teach that exact strategy in this course and community:
Lifetime access to the Grow and Convert content marketing course:
Our course is built directly into a community where you can:
Hear from Benji Hyam, one of our founders on why we created this course and the pain points we experienced that we set out to solve.
This content marketing course teaches you the exact 4-step process we’ve used to generate hundreds of leads for over 30 businesses at the Grow and Convert Content Agency, including SaaS, Service, E-commerce, Marketplaces, B2B and B2C businesses
In September of 2017, a few months after announcing we were starting our agency, Leadfeeder signed with us as our fourth client.
One of the top questions we get asked on our sales calls is “how long does content marketing take to work?”
When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them.
This course is a shortcut to getting the learnings you’d get by working at G&C, without actually working at G&C. I took the entire course from start to finish, and it really is all the training a strategist would need to get started working here.
How to identify high converting keywords and how to develop a content strategy for B2B SaaS, B2C SaaS, Service businesses and ecommerce businesses. Taught via case study. Watch Benji and Devesh do customer research interviews and develop a topic and keyword list 4 different businesses. See walkthrough video for more.
How to write blog posts that impress your target customers and increase chances of ranking (even in difficult niches like software development, technical niches). Detailed line by line breakdowns of good vs. bad how-to posts, comparisons, case studies, bottom of the funnel product posts, and more. A deep dive into our pre-writing questionnaire and outlining process, and how and when we use interviews.
We share how to drive traffic to your blog posts via paid Facebook promotion, paid Twitter promotion, influencer marketing, and community content promotion, as well as the processes, tools, and services we use for on-page SEO and linkbuilding.
How to attribute leads to content with simple reports inside Google Analytics (the exact reports we use with clients), where to place CTAs in blog posts and why we use text based, not image CTAs. We also share our content ROI calculator that you can use to calculate the ROI of content marketing for yourself, clients, or management teams.
We share how we identify great writers to produce content for us, how much we pay them, how we test them and more.
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