Brendan Dell – The Freelancing Formula
The Freelance Formula is a practical formula for building a 6 or 7 figure freelance business, that eliminates overwhelm, provides a clear roadmap, and works no matter your business history or skill set.
Fit in and Fail
Seth Godin said it best, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
Your question, do you stand out?
Learn step-by-step how to get recognized and sought after for your unique talents (even if you’re not sure what they are).
A Complete 6 or 7 Figure Business in a Box
Instantly deploy a system to select a unique specialization, attract clients, close deals,
and earn more money in less time—all templates included.
Architecture of Your Evolution
The precise roadmap you’ll follow (with examples).
🔳 Roadmap to 6 figures in 60 days
🔳 Evolve from 6 figures to $250K
🔳 Exact steps to go from $250K to $500K to 7 figures
Internal Evolution
Science-based tools to build a confident mindset.
🔳 How to overcome analysis paralysis
🔳 Rid yourself of overwhelm and spinning
🔳 Productivity systems of high performers
The Market of One Model Evolution
The mental model that will change the way you view freelancing.
🔳 The 5 steps to build a differentiated business
🔳 Scale from services to products
🔳 Case studies of 7 figure freelancers
From Zero to Legit Business in 4 Hours
A precise roadmap to get through the red tape and straight into earning $$.
🔳 Exactly what you need to do to start your business (LLCs, bank accounts, etc.)
🔳 What you need and what’s a waste
Position Your Practice
Learn how to position and message your practice.
🔳 Simple process to identify your most profitable customer
🔳 Harness the “jobs to be done” framework to select a profitable specialization
🔳 Secrets of selling to small companies vs big companies (and the best place to focus)
Value Pricing Secrets
How to earn 10X more in half the time—no tricks or gimmicks—just a more effective strategy.
🔳 Understanding the 3 kinds of pricing strategies and how to pick the right one
🔳 Stop trading time for money with Value Pricing
🔳 Case Study: How I landed my first $50K deal, and first $100K deal (and you can too)
From Order Taker to Strategic Advisor
Be seen as a trusted advisor, not just “another one of those.”
🔳 The 3 tiered engagement model to reach 7 figures
🔳 Give advice rather than implement projects
🔳 Creating scarcity to ensure predictable revenue (counterintuitive!)
Business Development Blueprint
Attract clients even if you hate selling.
🔳 A precise system to close clients FAST
🔳 Attract clients without wasting hours on building a “personal brand”
🔳 The 2-hour/week ritual that will guarantee you 6 or 7 figures in predictable income
BONUS: Six Figure Proposals
Close 80% of clients using this framework.
🔳 How to lead discovery meetings (with templates + checklists)
🔳 How to lead a second meeting (with templates + checklists)
🔳 How to lead a proposal meeting (with templates + checklists)
Client Management
Turn a single engagement into a 7 figure relationship.
🔳 Secrets of profitable client management
🔳 The exact systems to implement
🔳 How to go from one-offs to strategic retainers (no charging by the hour)
The Referral Framework
A precise process to use referrals to generate consistent business.
🔳 The exact messages I use to cultivate 6 figure referrals
🔳 Templates included
Evolving to 7 Figures with Tier 1 Clients
How to land Tier 1 clients, no matter your skill set.
🔳 Trade up to Tier 1 clients that won’t blink at $50K engagements
🔳 Demystifying selling to big companies
🔳 Secrets to systematize and outsource
- Transitioning from full time corporate to 7 figure freelancer overnight!
Money Management
Where and how to allocate the money you learn to ensure optionality.
🔳 How to start with zero money
🔳 How to manage cash flow
🔳 How to deal with taxes, budgeting, etc.
From Side Hustle to 7 Figures
How to start while working and quit your job quickly (without ever taking a pay cut).
🔳 Secrets of a FAST transition
🔳 The 1 step you can take TODAY to profitably quit your job
🔳 Side-hustle strategy—how to earn 5-6 figures on the side
Outsourcing Formula
How to profitably have others do the work (if that’s what you want).
🔳 When and how to outsource work
🔳How to keep 80%+ margins
🔳 Traps to avoid
Learn to Enjoy Your New Found Freedom
Learn to truly enjoy your success without fear (whatever your definition).
🔳 From 7 figures to 8 (if you desire)
🔳 Realizing your version of success
🔳 Living a free lifestyle—mentally and physically—while building your business
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