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Caleb Kruse – Media Buying Masterclass

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Caleb Kruse – Media Buying Masterclass

Caleb Kruse - Media Buying Masterclass

MASTER THE COMPLICATED WORLD OF FACEBOOK ADS

Join my Masterclass on Meta Ads!

Stop throwing money at advertising without knowing exactly what you’re doing.

99% of people create these beautiful ads (commercials), boost posts (cringe), and hyper target a perfect audience only to have the ads fail and be out hundreds or even thousands of dollars.

Your time and your money are precious resources, and it is so frustrating to waste both on running ads that have little to no return on investment.

It took me years, but I have finally mastered the process and I am so excited to share it with you so you can save your time and money.

A Peak into the Course

Introduction

  • Intro Video(3:50)

Foundations for Media Buying: Getting ed in the Right Direction

  • Join the Slack Community!
  • Lesson 1: Setting Up the Business Manager(4:23)
  • Lesson 2: Adding the Pixel to a Shopify Site(4:57)
  • Lesson 3: Adding the Pixel to Squarespace(0:49)
  • Lesson 4: Adding CAPI with Stape.io(10:55)
  • Lesson 5: Adding Organic Pages to Business Manager(2:05)
  • Lesson 5.1 : Adding CAPI with Make.com + Stripe ADVANCED(17:37)
  • Lesson 6: Meta Ads Policy(22:41)
  • Lesson 7: How to Use the Ad Policy GPT(6:10)
  • Lesson 8: Understanding FTC Compliance(15:00)
  • Glossary of Terms
  • Meta Set-Up Checklist
  • Foundations Of Media Buying Quiz! 📝 (Optional)

Creatives that Scale: The Ultimate Creative Deep Dive for Successful Advertising on Meta

  • Introduction: Creatives That Scale(0:53)
  • Lesson 1: Using the Competitive Analysis GPT(17:46)
  • Lesson 2: Overview of Tiktok Creative Center(2:45)
  • Lesson 3: Using Google Trends for Brainstorming(4:08)
  • Lesson 4: Using the Review GPT(7:07)
  • Lesson 5: Using the Creative Brief GPT(3:33)
  • Lesson 6: Using the Viral Hook Generator GPT(4:18)
  • Lesson 7: Using the Ad Copy Generator GPT(1:50)
  • Lesson 8 – Part 1: Using Top Ad Styles Google Sheet(25:22)
  • Lesson 8 – Part 2: Using Top Ad Styles Google Sheet(24:42)
  • Lesson 9: Components of an Ad(10:31)
  • Lesson 10: Ad Copy Frameworks(21:13)
  • Lesson 11: Ugly Ads / Chameleon Ads(11:14)
  • Lesson 12: UGC Content Checklist(21:17)
  • Lesson 13: Using Canva for Bulk Ad Creation(2:27)
  • Lesson 14 – Part 1: Creative Masterclass(32:06)
  • Lesson 14 – Part 2: Creative Masterclass(26:53)
  • Lesson 15 – How to Create UGC Videos With AI(6:43)
  • TikTok Accounts to Follow
  • Top Ad Styles
  • Top Viral Hooks
  • Creative Best Practices Quiz! 📝 (Optional)

Launch Strategy: Your Blueprint for Hacking the Algorithm

  • Lesson 1: Unpacking the Facebook Algorithm(31:01)
  • Lesson 2: Simple Blueprint for Scaling Campaigns(13:29)
  • Lesson 3: Creative Renaming and Organization(6:50)
  • Lesson 4: Using the Ad Builder Google Sheet(9:40)
  • Lesson 5 – Part 1: Set Up Campaign and Ad Sets(24:07)
  • Lesson 5 – Part 2: Building the Ads(30:05)
  • Lesson 6: Handling Rejected Ads(7:22)
  • Meta Campaign Set Up Template
  • Launch Strategy Quiz 📝 (Optional)

Test, Learn & Scale: Understand What Works and Replicate Success

  • Lesson 1: Media Buying Analysis(60:14)
  • Lesson 2: Audience Breakdowns(12:09)
  • Lesson 3: Customizing Facebook Reports(6:21)
  • Lesson 4: Building Custom Audiences(13:52)
  • Lesson 5: Frankenstein Ads(8:32)
  • Metric Formulas
  • Test & Learn Quiz 📝 (Optional)

Advanced Media Buying Strategy: 10 Years of Media Buying Strategy on a Platter

  • Lesson 1: Setting Up Custom Rules(18:00)
  • Lesson 2: The Facebook Rip Current(6:35)
  • Lesson 3: Organic Strategy(8:58)
  • Lesson 4: Adjusting Budgets(3:47)
  • Lesson 5: A/B Testing(7:00)
  • Lesson 6: Analysis Paralysis(0:39)
  • Lesson 7 – Part 1: Media Buying Masterclass(33:17)
  • Lesson 7 – Part 2: Media Buying Masterclass(37:20)
  • Lesson 8 – Thank You 🙏(1:43)
  • Media Buying Strategy Quiz 📝 (Optional)
  • NEW! CBO VS ABO(16:27)

Resources: Find All of the Extras Here

  • Join the Slack Community!
  • Meta Campaign Set Up Template
  • Glossary of Terms
  • Meta Set-Up Checklist
  • Metric Formulas
  • TikTok Accounts to Follow
  • Top Ad Styles
  • Top Viral Hooks
  • Custom GPTs
  • Cruising Altitude
  • Crusing Altitiude GIF
  • The Media Buying Cycle
  • Creative Testing Campaign Blueprint

Money may come and go, but we can never get back lost time.

With over a decade of experience and over $150 million dollars spent on running ads on Facebook, I will show you how to effectively spend on Facebook ads. Not only that, but I will teach you automation shortcuts so you can spend more time doing what you love.

Meet Your Instructor

Hi! My name is Caleb Kruse or known as “Mr. Paid Social” on Tiktok. I’ve been buying ads on Meta and every other social media platform for over 10 years, managed over $150 Million in ad spend and tested over 50,000 ads in my career so far. In 2023 I quit my full time job and started making TikTok’s, sharing everything I know about digital advertising, automation and AI. This course was created for newbies and seasoned experts. Loaded with over 10 hours of content, I can guarantee there’s something in here for everyone.

THIS COURSE WILL PROVIDE YOU WITH NEW TOOLS, STRATEGIES, AND A FRAMEWORK TO HELP YOU SCALE YOUR ADS IN A SYSTEMATIC WAY.

You’ll gain a whole range of skills…

  • Setting up ad accounts 💻
  • Creating pixels 👾
  • Understanding policies and compliance ⚖️
  • Utilizing organic strategy 📊
  • Organizing campaigns 🗃️
  • Creating effective ad copy 📝
  • Understanding the Facebook algorithm 📈
  • Campaign setup ✅
  • Bidding methodologies 💸
  • Targeting capabilities and pitfalls 🎯
  • Scaling strategy 🚀
  • Ad data and metric analysis 🧐
  • And more…

I’ll show you how I spy on competitors to understand what is successful out in the wild. I will also teach you the best ways to source user-generated content (UGC) and structure your ads. I even built a GPT for you to help you brainstorm different varieties of successful ads.

BY THE END OF THE COURSE, YOU’LL BE A MASTER OF WHAT I LIKE TO CALL
“THE MEDIA BUYING CYCLE.”

You’ll be able to understand and identify exactly where you are in the cycle from ideation to retesting.

My goal is for you to have a deep understanding of the media buying process from start to finish, and if you’ve already mastered the basics I know you’ll deepen that understanding. At the end of the course, you’ll be fully equipped to not only run ads but succeed.

You’ll have lifetime access to my resources like all of my GPTs, viral hook library, swipe files, documentation from Meta, top ad styles library, and so much more.

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Original price was: $1,200.00.Current price is: $87.00.

THIS COURSE WILL PROVIDE YOU WITH NEW TOOLS, STRATEGIES, AND A FRAMEWORK TO HELP YOU SCALE YOUR ADS IN A SYSTEMATIC WAY. File Size: 6.09 GB.

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Original price was: $1,080.00.Current price is: $87.00.

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