If there was a surefire way to create an interactive, empathy driven lead magnet that built connection AND generated higher conversions across the boardā¦
ā¦ would you finally feel confident in your ability to grow the freedom fueling online business you know is possible?
Sink or soar question for digital entrepreneurs and service providers that want a growing email list, way more impact (+ income to match) but struggle to consistently generate high-quality + affordable leads
A thousands times yes you would (and you should), hereās why:
Todayās lead generation strategies just donāt cut the camembert.
That free guide or checklist PDF that you worked so hard to create likely lives in a dead sea of unopened downloads on thousands of hard drives around the world.
Webinar leads cost you a pretty penny so youāre smart to wonder ā what happened to the 75% of people who didnāt show up? Or the 95% of people who didnāt buy?
When you do get new subscribers, you struggle to know who they are beyond their name and email.
(I mean, we marketers are notorious for forgetting that a lead = a human *freaking* being that came to you for a reason!)
You create new lead magnets and cross your fingers that theyāll convert
You pour more money into FB ads and hold your breath for ROI
You survey your list and *try* your best to segment. Because word on the street is segmentation is the new black, right?
youāre āsupposedā to:
So you do what
MORE LEADS: helloooooo, internet gods! There are more than 3 billion people and thousands more each day with access to your offers. Pretty sure you can catch a few thousand of those a month.
MORE SALES: your current lead magnets and funnels arenāt generating the sales you want. You know you can do better, and it starts at the top of your funnel. With a lead magnet that segments and helps you better understand your audience from the very beginning.
MORE IMPACT: the most important part of this whole equation is your ability to reach the people who need you most. To cut through the noise and resonate with them on a level that creates connection and trust from the get go.
you know youāre capable of moreā¦
In the end
Mama Coach and Founder of In Essence Coaching
ā Alexandra Hughes
āMy quiz has made the biggest difference in growing my community out of everything Iāve ever done in 3 years of building my business. Iām just so grateful for your brain, Chanti!
In the beginning of April I had just under 2,000 subscribers. By May is was up to 3,000. Plus Iām getting these amazing conversion rates. With my small Facebook ads budget, itās wonderful to be getting leads for between .50-1.00. Itās also been an amazing way to grow my Facebook community. The conversion rate for my quiz is 61.4% and almost 4,500 mamas have taken it!
The experience working with Chanti was so EASY. But seriously, this resonates so well with my people. Everyone talks about how itās so right on and how grateful they are to have this resource that gives them more clarity and awareness. Itās a perfect first step for them.ā
Alexandra Hughes grew her list more in the 2 weeks after launching her quiz than she did in the entire 3 years sheād been running her coaching business
Catch your lead gen updraft now
ā¦ all. on. Autopilot.
Spending way less on ads
Building your authority, positioning yourself as an expert, and spreading your signature methodology and unique approach far and wide
Learning about who your audience is and how you can best help them
Creating an interactive lead acquisition process that results in genuine engagement and increased conversions across the board
And dare I say you want all of the above while alsoā¦
(Highlights include: using proven paths and modern principles to get to the top of the mountain faster)
Your trail guide (me!) would never lie to you, the beginning of this trek is steep for some ā but with help, itās doable.
And your view from the top? Worth every intentional step it takes to get there.
Yours is the road less travelled, itās a trek that only forward thinking business owners committed to creating success for the long haul embark on.
Along the way youāll learn to ask the right questions, to create a high level of interactivity, and youāll gain a business altering perspective that will forever impact how you attract and convert leads in a way thatās impact driven, effective, and scalable.
The Interactive Marketing Top Oā the Mountain Trek
TWO
Trail
(Highlights include: twists, turns, swampy waters, stagnation, and mystery, ooo!)
Youāll start on this path by comparing yourself to everyone else along the way. Take the āsafeā route.
Leads? Just do what the internet marketing gurus have been recommending since 2007. Give value. Easy. Keep walking.
Donāt look back, somebodyās coming up behind you doing the exact same thing.
Donāt look forward! Thereās big changes ahead. Digital swamp monsters that could eat your business alive.
Just stay the course, cross your fingers, and hope to make it out on the other side, to a land where leads land in your lap like Jason Momoaās weekly bag of fan mail.
The Old Growth Fear Forest
ONE
Trail
Mother of Dragons! That All Sounds Way Too Good to be Trueā¦ But Itās Real, Hereās How:
As an online business owner in 2019, there are 2 trails you can choose to walk down starting right nowā¦
If youāre venturing into the Old Growth Fear Forest, this is your stop ?
BUTā¦
If youāre a forward thinking online business owner ready for consistent leads and all the perks that come along with that, keep readingā¦
Hereās what you need to know:
If I were to put on my traditional marketer hat Iād pose in front of a lambo and sell you the idea that only 3 things really matter in the online biz game: traffic, leads, and sales.
But itās not really that simple, is it?
When it comes to lead generation, youāve gotta stand out. You need something thatās compelling, relevant, and super valuable to your ideal client or customer. But even thatās not enough.
To truly stand out in a crowded feed, inbox, or calendar, hereās what you really need:
Welcome to the lead generation revolution, my fine friend.
With a quiz, youāre promising more than just blanket statement advice or yet another distraction. Youāre promising a specific solution based on your ideal clients or customers unique characteristics, circumstance, level of experience, or desire.
With a personalized promise, youāre playing to peopleās desire to be understood. In a digital world where making your audience feel seen and heard is as rare as an albino peacock, this is a major advantage.
A Personalized Promise
Quizzes are just the beginning of a whole new revolution currently taking place in the marketing stratosphere. The stats donāt lie, interactive content is up to 80% more effective at holding peopleās attention than static.
Attention and trust are the 2 most important currencies you have as an online business ā quizzes help you capture both.
The truth is, an engaged subscriber is a buying subscriber. Wouldnāt it be peachy if the leads landing in your inbox were already invested in engaging with you? If youād already provided them with insights into their own lives? Chaaa!
Get immediately downloadĀ Chanti Zak ā Grow with Quizzes
An Engaging & Interactive Process
Whatās better than a lead magnet that turns your new subscribers into brand ambassadors from pretty much the moment they sign up? The average quiz gets shared 1900 times, you just canāt say that about any other type of lead magnet.
Built In Virality
These 3 things result in far greater organic traction, higher engagement, better conversions, and lower cost per lead than any other lead magnet there is. (I know ā Iāve tried them ALL).
Iām not talking about a pointlessly shallow Buzzfeed quiz.
Iām not even talking about what passes as a lead generation quiz in most digital marketing circles.
Thereās crazy conversion potential in doing quizzes right that 99% of marketers have no idea how to tap into ā but Iāve cracked the code. And Iām going to share it with youā¦
You add a well engineered lead generation quiz to the top of your sales funnelā¦
THE ANSWER:
āHow do I get in on this magic!?ā
Great question, you smart cookie, you.
People love learning more about themselves, answering questions, and getting personalized feedback ā itās part of the reason why quizzes (even sh*tty ones) are some of the top performing content on the internet.
They never get old. Pair that with the conversion boosting power of interactive content and voila, digital technology to the many-hatted business owners rescue!
A lead gen strategy that combines the power of human psychology with that of interactive content.
No more annoying āclick here if this describes youā emails that only 25% of your list opens. Youāll know exactly whoās who and how to best serve them.
An asset that allows you to segment your new leads at the top of your funnel ā without them feeling like theyāre being segmented.
The only limit here is your ability to get creative and ask the right questions. Learning more about your audience will no longer sit untouched on your to-do list. Youāll be using your insights to craft the perfect offers to send to the perfect people at the perfect time.
Ongoing insight into whoās in your audience, what they struggle with, what they really want, and so much more.
Before I spill all my hard-earned quiz secrets, letās take a look at some of the other
Fringe benefits
Youāll get with a lead generation quizā¦
What happens when generating high-quality leads
is no longer an issue?
Success is scarier than failure. Itās the real unknown. We all know what hitting bottom looks and feels like. What most people donāt know is what it feels like to actually attain your dreams.
Letās ditch the depersonalization of marketing for a hot secā and just get real. Leads are just people.
People who hate cilantro (weirdosā¦), people who collect vintage scarves, people who binge watch just as much Netflix as you, people with dreams, desires, and problems.
The more people you attract into your sphere of influence who you can genuinely help ā the greater your ability to not just make more money, but to inspire a ripple effect of positive change.
When youāve got a consistent influx of new leads, it changes your life AND the lives of others
Suddenly, the fear of scarcity thatās always felt so paralyzing dissipates.
Youāre free to slowly back away from your laptop and go for froyo or to jump on a plane for a laptop free vacay in Santorini without fear of everything exploding.
Youāre free to hang out in your zone of genius instead of constantly being pulled in 17 different directions.
Youāre free to release the underlying anxiety youāve felt in your gut about lead generation and finally feel at ease and confident that your future self and business will be taken care of.
But what Iām talking about here is more than just a highly-effective lead magnet.
Itās about having a holistic system that attracts and converts qualified leads ā all while nurturing your audience and making sure they feel seen, heard, and understood. So you can make the impact youāre here to make with time left over to create forward momentum doing what you love.
Before I tell you just how powerful a quiz can be in your business, letās pop some preconceived belief bubbles you might find yourself blowingā¦
The 3 Myths Stopping You from Attracting and Converting Qualified Leads Using Quizzes
Quizzes ARE fun. Thatās why theyāre the top performing content for huge brands like the New York Times and Buzzfeed (psstā¦ they can be your top performing content too).
Who ever said you canāt mix fun and money? You most definitely can. And you should. But hereās the thing, even if your quiz is on the serious side, what youāre giving people isnāt just a pointless exercise to pass the time.
Youāre giving them detailed insights into their personalities. Youāre showing them the parallels between your area of expertise and their life. Youāre meeting people where theyāre at and making them feel seen, supported, and understood in a way that no other lead magnet can.
Your ideal clients wonāt spend a penny until they trust you and know that you get them. Your quiz can be fun and effective. Youāve got the conversion boosting power of interactive content and the psychology of persuasion all built into one powerful, fun system.
āQuizzes are for fun, not for profit.ā
MYTH #1
Owner of The Contract Shop
Christina Scalera
āIāve gotten so many responses of humor and delight ā people telling me they havenāt literally laughed out loud at a quiz ever, but they did with this one. That kind of experience is something you just canāt put a price on, because it builds trust and understanding in an automated way that converts into customers. There is no one that understands the psychology of quizzes like Chanti.ā
Christina Scalera uses her quiz to build trust and understanding, resulting in an automated way to convert followers into customers
Most online quizzes suck.
But itās nobodyās fault, really. The model we have for a good quiz is based on Buzzfeed, a website whose sole goal is to drive traffic. When your goal is lead generation you have to create a different model.
One thatās 100 times less click baity and 1000 times more value driven. One thatās intentionally designed to serve your audience and ultimately, help you sell more of your life changing courses, products, or services.
A lot of business owners who give quizzes a chance do so without a proper framework. They approach it with the same attitude as someone taking a āWhich Ben & Jerryās Ice Cream Flavor Are You?ā quiz ā the attitude of āmeh, itās just a quiz. Iāll give it a shot.ā And then, shocker, the results are subpar.
With my proven framework, youāll do far more than just get people craving ice cream.
āMost online quizzes donāt seem very effective and Iāve even heard they produce low quality leads.ā
MYTH #2
Low cost per lead
Interactive
builds connection
Easy to create
Converts well from lead to buyer
Viral potential
Quiz
Guide/eBook
Webinar
Challenge
Course
Checklist
CHEAT SHEET
CASE STUDY
WORKBOOK
CALCULATOR
COUPON
FREE TRIAL
Lead Magnet Type
Free consult
Thereās more to that chart than meets the eye, because what I canāt explain with checkmarks is that a quiz not only converts better than most lead magnets, it also helps you learn about you audience and effortlessly segment your list.
Itās true, a really great quiz and the funnel that it fuels, take effort. But the payoff compared to a free guide, a checklist, or even a webinar, is nothing to blink at.
Take a look at this handy-dandy chart that compares quizzes to every other lead magnet:
āItās too much effort to create a quiz when I could just write a free guide or host a webinar to grow my list.ā
MYTH #3
Former Director of Marketing and Expansion for Panache Desai, Affiliate Manager at Sounds True
Babe Hoffarber
āHer quizzes made a huge difference in our lead generation endeavors. We got huge resultsābetter conversions, tons of new leads, and funnels that actually made sense. If you get the chance to work with her, DO IT. Sheās THAT good!ā
Panache Desai attracted over 10,000 new leads with just a $500 ad spend
While everybody else is busy using the same static tactics theyāve always used, you have the ability to cut through the noise.
The truth is, interactive marketing is the future and quizzes are here to stay. With todayās technology youāll segment your leads from the get go, helping you use psychology to your advantage and giving you a chance to send out specialized infotainment and offers to people at the right phase of their buyerās journey.
And the best part? A well crafted quiz makes your lead feel something. Theyāll want to share it with all of their internet buddies. And itās that shareability thatāll make your lead magnet viral and help you get awesome ROI.
Using the Grow with Quizzes curriculum, youāll learn exactly how to create a quiz funnel that converts like the chocolate covered frozen bananas I brought to a potluck last night.
Hereās why NOW is the best time to create a quiz for your online biz
Who is this GoT obsessed banana lady preaching quizzes far and wide?
Meet Chanti
Otherwise known as the Quiz Funnel Queen ā First of Her Name, Mother of Quizzes, Breaker of Lames, Lady Regnant of the Funnel Kingdoms (please tell me you watch Game of Thrones?)
Hey there! Iām Chanti and if you havenāt guessed already, Iām straight up obsessed with quizzes, funnels, digital marketing, and the power that ambitious individuals have to build businesses doing what they love. Iāve been obsessed with learning more about myself and the world around me (seriously, you should see my bookshelf) for forever.
Even though most people think itās totally random, itās no surprise to me that quizzes and empathy driven marketing are my love language.
I stumbled upon the lead generation power of quizzes while working full-time for a spiritual development company. None of the lead magnets we used moved the dial (and we tried everything) ā until I tried my hand at creating a quiz. In just one month we generated 10,000 new leads with a $500 ad spend and from there on out, I was hooked.
Nowadays I create connection and conversion driven quiz funnels to help online brands get brag worthy results. I LOVE what I do.
trusted by:
Getting feedback like this lights me up:
Trish Taylor
āThe quiz is amazing!! Weāve added almost 800 people into the list in just about a week, at about $0.60 a lead! YOU are a Quiz creating Goddess! Could not be happierā¦ and I am getting a great response and high open rates. Everything is even better than I could have imagined.ā
Personal Stylist + Course Creator
The only problem? Thereās just one of me. When I first started writing quizzes, I charged $600. Today, I charge $5,000+. Supply and demand is pretty crazy in my neck of the interwebs as you can see!
But Iāll be honest with you, Iām a chronic people pleaser. I hate saying no almost as much as I hate birds. I knew I had to find a way to share this incredible framework and process with as many brands and businesses as possible, at a rate far lower than hiring me 1:1.
Iāve developed a proven quiz funnel framework and methodology to help business owners like yourself create a quiz for your biz that does way more heavy lifting than your average lead magnet.
Can you guess how freaking excited I am to share it with you?!
Get immediately downloadĀ Chanti Zak ā Grow with Quizzes
More excited than a 2-year-old who just had cotton candy for the first time
More excited than the HBO execs waiting for the GoT final season payday
More excited than a bunch of Canadians in May when the sun finally comes out and the ground warms up and the crocuses start popping their heads through the soil . . .
ALL OF THE ABOVE
Ready to get excited with me?
Introducingā¦
A step-by-step program with everything you need to launch a high-converting connection driven quiz that turns your ideal clients into red hot leads!
YOU HAD ME AT HELLO, LETāS DO THIS!
Youāre about to learn how to create a powerful system thatāll attract your dream clients and customers.
No more fruitlessly creating subpar lead magnets or paying crazy amounts of money for webinar registrants that donāt even show up.
No more wondering where your next client or customer will come from.
No more doing what everyone else is doing. Youāre ready to stand out, get results, and create a lead generation system that goes above and beyond what 99% of online business owners are putting into the world.
Iām sharing the same system Iāve used to help 37 of my private clients effortlessly attract and convert more qualified leads than they ever thought possible.
Course Creator and Photographer
Jenna Kutcher
āI love Chanti more than Mac ān Cheese! Haha, seriously this woman has helped me effortlessly grow my email list by more than 100,000 people in the last year alone. If what the gurus say is true and every lead should add $1 to your bottom line every month, well DANG ā we just hit the jackpot.
Chanti simplified the entire process, created a quiz that is āfreakishly accurateā and puts it together like Hogwarts magic. I love sharing the quizzes because it allows me to serve and show up for my people in bigger, better ways while connecting them with the perfect offers they simply canāt deny! Seeing the feedback from my audience makes my heart so happy and I canāt wait to create more quizzes as my company expands!ā
āThis woman has helped me effortlessly grow my email list by more than 100,000 people in the last year alone.ā
Hereās the full scoop on what youāll get inside Grow with Quizzes:
Going from lead to customer doesnāt happen by accident, it happens by design. This phase is all about intentionally creating a big picture vision for your quiz funnel that makes sense for your business.
Youāll learn how to come up with a compelling (highly click-worthy and shareable) quiz topic that your ideal clients and customers will go Jon Snow over.
But what happens next? Weāll dive deep to map out the buyerās journey your audience will embark on after they take your quiz.
Knowing your quiz funnel fundamentals will give you the confidence and motivation you need to tackle all the moving pieces with ease. After this phase, youāll feel clear and ready to create and launch your connection + conversion driven quiz funnel.
Quiz Funnel FUNdamentals
ONE
Phase
Hereās a glimpse at what weāll cover:
The Above and Beyond Framework for a Quiz that Converts Like Cray Cray
At the risk of sounding like your judgmental great Aunt Mildred, most online quizzes really donāt live up to their potential. They miss the mark and therefore miss the opportunity for creating authentic connection and increased conversions. But not your quiz, my friend.
This lesson will walk you through the framework Iāve spent years developing. Youāll learn how to create a quiz funnel that exceeds your audienceās expectations and leaves them asking the almighty thought ā āif this is the amount of care they put into their marketing, I canāt wait to see how well crafted their product /course/etc is . . .
The Fast-Track & The Long Game: How to Get Quick ROI and Sustainably Scale Your Impact for Long-Term Leverage
I want you to experience near instant gratification when you launch your quiz. Youāve played the waiting game long enough. Short-term gains are only part of the big picture. Real results come from playing the long game. Whatās more important is that you play the long-game too.
In this lesson, weāll cover both how to create a cash injection to boost your momentum after you launch your quiz AND weāll create a long-game plan so you can create more leverage over time.
The Simple Quiz System to Know Exactly Who, What, and Why to Segment
Segmentation trips even the most advanced marketers up, but it doesnāt have to. Itās actually pretty simple ā and when youāre one of the brave few that knows how to use it effectively, youāll be rewarded with higher open rates, lower unsubscribes, better conversions, and an all around better understanding of your audience.
In this lesson, Iāll share my foolproof process for coming up with a segmentation strategy that works for your business. If the word segmentation alone has made you shudder with fear in the past, consider the spell lifted.
What Type of Quiz Should You Create?
I have a quiz on this exact topic, but here, weāre going deep. If youāre still unsure about what type of quiz will work best for you, this lesson will break down the pros and cons of each type and leave you feeling clear and ready to move forward.
Developing and Incorporating Your Stand Out Signature Process Throughout Your Quiz Funnel
Thought leadership is a combination of consistency and a signature process, message, or skill that stands out. Iām willing to bet that even if you donāt *think* you have these things, you do.
This training will help you identify your signature process and walk you through how to bake it into your quiz to position yourself as a thought leader in your space.
Facebook + IG Ads Expert, Course Creator, and Host of the Art of Paid Traffic Podcast
Rick Mulready
āOur quiz instantly added another fun way to generate leads and segment the people who came into the business. It proved an amazing new strategy for list building in a fun, non-traditional way. More leads came in and it showed benefits from a lead-cost perspective. I was really happy with the results.ā
Phase
TWO
Crafting Engaging + Impactful Questions to Create Viral Quiz Results
Once weāve mapped out your big picture game plan, chosen a quiz topic, and figured out a segmentation strategy, itās time to write the thing . . . Dun dun dunnnn!
Fear not, dear friend, youāll have access to all of my templates in addition to the thorough trainings included in this phase. By the end, youāll walk away with your quiz fully completed and polished to perfection.
Even if you do nothing else in this course *sidenote: that would make me a sad panda! ā this module alone is worth the cost of admission.
Hereās a glimpse at what weāll cover:
Writing Hacks to Make Your Life Easier
Writing quizzes is NOT straightforward. A lot of my clients and students have tried doing it on their own, only to get stuck somewhere along the way. Iāll teach you how to approach the writing process so thereās zero confusion.
Weāll cover how your questions connect to your results, what to write first, and Iāll share some of my fave time-saving tips that Iāve learned from writing dozens of quizzes.
The Threefold Approach to Questions that Engage, Segment, and Inform
Once you know what goes into a great question, Iāll show you how to make them work harder for you. Your questions can serve more than one purpose when you approach them with these 3 goals in mind.
How to Ask Questions Your Audience Will *Want* to Answer
Have you ever taken a quiz or assessment only to feel like the questions youāre answering are less engaging than the intake form you fill out at the doctorās office?
Get immediately downloadĀ Chanti Zak ā Grow with Quizzes
Thereās this famous quote by Tony Robbins āthe quality of your life is determined by the quality of the questions you ask.ā The quality of your quiz, the results people get, the information you get, and your completion rate is all determined by the quality of your questions. And Iām going to teach you how to ask questions that matter.
Bonus ā asking great questions is a skill thatāll serve you well beyond the confines of your quiz funnel (just ask Tony ?).
Creating Connection Driven Quiz Results That Exceed Expectations
Thereās a big difference between quizzes that make people cry happy tears and quizzes that piss people off for wasting their time. Memorable quizzes give actual value with their questions and results.
Give your audience highly relevant, actionable, and relatable results, and what you get in return is the foundation for know, like, and trust to flourish.
During this lesson, Iāll show you how to create quiz results that make a lasting impression, get shared like crazy (!!!), and that inspire your audience to take action.
Optional Additions to Make Your Results Work Harder for You
One of the questions I always ask myself is āhow can I make this even better?ā ā I apply that question to my life, my business, my famous popcorn recipe, everything.
Asking that question has helped me come up with a few impact boosting hacks for getting even more goodness out of your quiz results and thatās what this lesson is all about.
Owner, Designer, and Copywriter at Tonic Site Shop
Jen Olmstead
āThanks to Chantiās wise and magical help with our quiz, we had our highest converting promo yet, and by far the most effective lead magnet weāve ever had.
And would you believe we barely even made it happen? At the last minute, we decided to do a quiz, worked with Chanti to help develop something that felt true to our brand, designed the results at 1 am and had it launched the next day. 2,000+ new subscribers later, weāre pretty glad we went for it!
Since we learned in our last big launch that 80% of our buyers were already on our email list, we know a healthy email list is truly our greatest asset.ā
Jen Olmstead of Tonic Site Shop added over 2,000 new subscribers within two months of launching her quiz, and generated over $20,000 in sales (without paying for ads!)
Transformational Teacher & Intuitive Business Strategist
Ingrid Arna
āI came up with a really good idea and then Chanti really took it and really developed it even more. If you have the opportunity to work with Chanti, absolutely do it!ā
āShe is getting me 5000 new leads every single month!ā
Phase
THREE
Your Foolproof Follow-Up for Converting Leads to Customers
Youāve created your quiz, and youāve come up with a strategy for whatās going to happen after people take it, so whatās next? A follow-up framework ā designed to capture peopleās attention and shift them from unaware to hyper-aware ā that shows them why youāre the right person (or business!) to help them solve their problem.
Weāll move through the stages of the buyerās journey, the belief paradigms you need to shift, how to develop trust and intimacy, and weāll look at what each part of this process looks like in action.
Iām sharing the same strategies Iāve used to help my clients generate hundreds of thousands of buckaroos on the flip side of their quiz funnels.
Hereās a glimpse at what weāll cover:
The First Impression Formula for a Binge-Worthy Welcome Sequence
A huge mistake people make with lead generation quizzes (or any lead magnet) is not having a solid welcome sequence where your new subscribers can go to learn more about how you roll. That ends here.
Iām sharing the exact process I used for clients and charge a pretty penny for so that your new leads will feel more nurtured than if they were to spend the weekend at Martha Stewartās house hanging with Snoop Dog.
Your High-Performing Sales Sequence 101
After the welcome sequence, itās time to make dat money. Full disclosure: this could be an entire course by itself, but I didnāt want to leave to important stone unturned. Iāll be sharing the strategies Iāve learned from writing 6-figure sales sequences and how you can apply them to your business so that your quiz leads convert into sales.
Business Coach
Becky Keen
āBefore working with Chanti on my quiz funnel I was stuck trying to find a lead magnet that really worked. I wasnāt sure a quiz funnel would either to be honest. It was a big investment but in the end it paid for itself and more within just one week of going live. Iāve been getting so many responses from people who are in love with my quiz (and subsequently ME!) and I couldnāt be happier.ā
Becky Keen launched her signature quiz and within the first week sold a $5k retreat, a $7500 coaching package, and booked a handful of calls with hella qualified leadsā¦
Phase
FOUR
Creating Widespread Attention and Consistent Conversions with Your Quiz + Beyond
Once youāve got your quiz all set and your follow-up sequences standing at the ready, itās time to add a very important element to the mixā¦ traffic.
This is a big topic and one that youāll be able to apply to the other areas of your business as well. Weāll cover different traffic strategies from organic to paid along with how and when to use both.
Hereās a glimpse at what weāll cover:
Organic Traffic Strategies
Mmm good old wholesome organic. Wait sorry, this isnāt about foodā¦ itās about squeezing the most juice out of the lemons you already have (oops, made it about food again). Quizzes are one of those wonderfully shareable marketing assets that can help you expand your reach without you having to pay for ads.
In this training, Iāll cover my fave organic promotion strategies and how you can use them to create momentum for your biz with your quiz.
Marketing Budget Badassery: Time and Money Saving Tips for Effective and Economical Ads
Our resident ad guru just happens to be a master at helping people get the absolute lowest cost per lead possible. After running ads for online entrepreneurs for the last 5 years, sheās got many tricks up her sleeve to help you grow your audience and get hella cost effective leads.
Ad Copy that Converts
When it comes to ads, your copy plays a huge role. Itās what captures peopleās attention mid-scroll and gets them to take action, so ya, itās kinda important. Iāve written hundreds of high-performing Facebook ads and have a top secret formula for quiz ads that I canāt wait to share with you.
Using Facebook and IG Ads to Promote Your Quiz
Because Iām not an ads expert, Iām bringing in my friend and ads strategist Sara Liz (who also happens to manage ads for some incredible entrepreneurs) to teach you how she approaches campaigns for quizzes and beyond.
Please note: this is not a step-by-step training on how to run ad campaigns (thereās enough of that info out there, ya?) but it WILL give you clarity on how to create high-converting campaigns specifically for your quiz.
Conversion Copywriter and Launch Strategist
Tarzan Kay
āChantiās quiz expertise has helped me grow my list like crazy, but most importantly, the leads are actually converting to buyers. I couldnāt be happier with the results AND I get the most amazing feedback from people saying their results were totally spot on ā they feel seen, and thatās a big deal.ā
Tarzan Kay Is Getting a 9.94% Conversion Rate from Quiz Taker to Buyer with Her 80ās Themed Quiz Funnel
And you better believe there are bonuses galore up in here!
The Quiz Logistics Library:
Everything You Need to Hit the Ground Dancing (from Set Up to Execution)
My Above + Beyond Quiz Result Template
101 Questions Cheat Sheet
A step-by-step video training for setting up your quiz in the Interact quiz hosting software
Video training for setting up your post-quiz automated email sequence (for the top email marketing systems)
Various visual quiz funnel flows
Lifetime Access to The
Connections + Conversions Collective
You wonāt be trapped in the isolation chamber of your office trying to figure all this out on your own. Weāre here for ya in the private Connections + Conversions Collective FB group. Come for feedback, advice, and of course, to share your wins!
Using Quizzes BEYOND Lead Generation
Quizzes arenāt just for top of funnel lead generation. Theyāre useful at all stages of your funnel ā for increasing sales and getting people off the fence, client onboarding, curating product recommendations, launching a new program, and more. In this training, Iāll fill your brain with even more quiz inspo.
This is how Amy Porterfield herself uses quizzes (code for: pay attention!):
āI feel like the quizzes Chanti helped us with gave people a preview into what it would be like to trust me as their mentor for teaching. Thereās so much value in them for the participant and they do not feel sales-y at all. I feel like they are really organic ā they feel natural and theyāre easy to fit into a conversation. And I love saying, āGo take the quiz. Let me know what you think.ā Itās not casting a net and never hearing back from them. Itās one of the easiest strategies to get people to come back to you and have a sales conversation.ā
COURSE CREATOR + HOST OF ONINE MARKETING MADE EASY PODCAST
Amy Porterfield
2 x 60-MINUTE LIVE LASER COACHING + 2 x 4-HOUR GET āER DONE DAYS
Get feedback, a pep talk, your questions answered or whatever else you need in our live coaching and Q&A sessions. The Get āEr Done days will help you take action, stay accountable, and have some fun with your fellow quizzers.
Bonus
HOLD UP.
You also get a bonus, bonus based on your type of business!
Are youā¦
The Persuasion Equation Copywriting and Messaging Masterclass
Letās take your copywriting skills to the next level, homie! This is the stuff thatāll not only help you launch a fabulously on-point quiz, but improve your copy across the board.
An online business owner, course creator, or coach?
A
āIf you want a quiz funnel, you want to learn from a strategic mind who knows how to write captivating copy that makes your audience feel seen, heard, and understood. Want a refreshing way to build your list? Learn the art of quizzes from Chanti.ā
Conversion Copywriter + Co-founder of The Copywriter Club
Kira Hug
Creating and Selling High-Ticket Quiz Packages
I went from selling quiz funnel packages for $600 bucks a pop to $6,000 to $15,000. Wanna know how? Of course you do! If you want to take everything you learn in this program and create your own packages, donāt miss this training.
A copywriter, funnel strategist, or marketing consultant?
B
āA value-packed, perfectly paced dream of insight and magic. Chanti provided a whole heap of resources and templates for us to use! Within weeks, armed with my new confidence and skills, Iād landed two quiz-writing projects that gave me 6x ROI on the workshop investment. Above all, it was SO FUN! Thanks Quiz Queen ā you RULE!ā
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