Charm Offensive – Charming Common Ground Cold Pitch Template Pack

The Case For Sending Personalised Cold Pitches

• Personalised cold pitches are more likely to generate a response.
• They show you’re willing to make the extra effort.
• They take advantage of the “Liking” principle of persuasion: People are more likely to do business with people they like. People like people they share things in common with.
• They enable you to do business with people you’re more likely to get a long with.
• If you win them as a client, you have something to talk about with them other than work.
• It enables you to pick and choose the prospects you’d like to work with – putting you more in control.

The pack contains personalised ‘Common Ground’ cold pitch templates, including:

• A disarming template that mentions you both live in the same place – and references specific locations in your town/city that only a local would know.
• A sly, witty little pitch that none-so-subtly mentions you attended the same high school, college or university as the prospect.
• A smirk-inducing opening gambit that references that you have both previously worked at the same company.
• A charming template which, oh so delicately, mentions you share a trait in common with the prospect. (E.g. Sense of humour or passion.)
• A usually-vomit-inducing but in this case perfectly fine anecdote about your wonderful children and the miracle of being a really tired parent – like they are.
• An amusing template that mentions your shared love of a particular sports team.
• A cute, transparent message that isn’t shy about mentioning your shared love of a particular comedian, band, musician or artist.