David Liu – YouTube Storytelling Beyond Retention

David Liu - YouTube Storytelling Beyond Retention

Get more views, make more income, and tell stories that matter. YouTube Storytelling is the most important skill you need to grow your channel. This course teaches you everything you need to know about how to get great retention and create incredible experiences for your viewers.

? I’ve just updated this to Version 2, now with 30+ YouTube lessons and case studies.

Better storytelling will grow your channel.

Hi, I’m Dabi, a doctor and YouTuber. ? these days though, I often spend my time helping YouTubers like yourself grow their channels by making better videos.

The above image is a screenshot of one of many longform videos I’ve worked on. But there’s one crazy thing about it: this channel only had 18K subs at the time we made this video.

YouTube growth essentially relies on three things: 1. market supply/demand (niche), 2. packaging (title/thumbnail), and 3. storytelling. And storytelling is, by far, the most complex of those three things.

I’ve developed a set of storytelling principles that have helped 4-5 videos on different channels get 1M+ views. My highest collabs so far have 3M+ and 6M+ views respectively on longform content (non-Shorts). And I’ve helped countless other channels get 100K-900K views, regardless of their sub count.

And in this course, I’d like to teach you everything I know about making your videos explode, thereby increasing the speed of your channel’s growth.

This is how to increase your views significantly

Feeling stuck with your channel’s growth? Wanting to explode your views, but not sure how to get there?

The YouTube algorithm uses a metric called expected watch time per impression to determine how many views to give a YouTuber. The longer people watch your videos, the more views your video will get. And that’s basically the main reason this course should make a difference to your channel.

Videos I’ve worked on with 1M+ views

I’ve had the privilege of working with these YouTubers on their videos to help improve their storytelling, and therefore improve their views. Of course, I can’t take credit for everything – these YouTubers are great people and friends in their own right – but storytelling really made a huge difference to their growth.

And storytelling principles can make your videos grow, too.

Tried-and-tested principles that work for YouTube

This course contains:

How to make videos that get promoted by the YouTube algorithm
How to craft hooks that grab people’s attention immediately
How to structure videos for retention
How to make videos that engage people on differential emotional levels
How to interpret retention graphs properly so you can analyse your videos better
How to avoid common retention dips
Detailed YouTube case studies with analyses you can’t find anywhere else
Thumbnail design principles for improved CTR

…and much, much more.

I’ll teach you…

Storytelling Structures

The best YouTubers on the platform know how to structure their videos for great retention. I’ve compiled a lot of case studies on many 1M+ view videos, to give you deep insight into how you can do it too.

Outlier Thumbnail Design

I wrote a presentation that helps you make winning thumbnail designs that appeal to viewer psychology. This approach combines data and viewer psychology together.

Retention Strategies

Keeping a user’s retention on YouTube is one of the most critical things that you can do to grow your channel. I’ll teach you specific things to look out for to avoid retention dips, as well as increase retention.

YouTube is a game of skill.

Getting a million views on a video is possible for anyone with the right knowledge and skill.

I’ve given advice to all sorts of YouTubers big and small. Those who are frustrated with their channels not growing. Those who are highly ambitious and want to get to millions of subs.

One key difference in those who succeed is simply that they’ve obsessed about YouTube enough to really understand it in depth. There is very little luck needed for YouTube, but you need both a lot of knowledge and a lot of time.

I want to help you save time in acquiring that knowledge, by condensing thousands of hours of storytelling information into a course that takes a few hours to learn, but many more hours to master. There is no shortcut for hard work, but this is a shortcut to learning the knowledge required for taking your YouTube channel to the next level.

Who’s this course for?

YouTubers who want to substantially grow their channel, by improving the performance of individual videos with tested and proven storytelling techniques.
This course is extremely helpful to YouTubers of all sizes:
- 0 – 1000 subs: Some lessons teach the basics of YouTube storytelling. Can really help you reach your first 1000 subscribers.
- 1K – 100K subs: Take your videos above 100K-1M views. Learn the fundamentals of how to make banger videos that go viral.
- 100K – 1M subs: Advanced, concise, and specific techniques that significantly improve retention. Skip ahead to ‘Advanced Storytelling’. The course should pay for itself over about 2-4 videos.
- 1M+ subs:
  - Case studies and techniques that go way beyond the depth of publicly available information, to help you go beyond retention and into creating evergreen content that people will remember for years to come.
  - I’ve worked with multiple 1M+ sub YouTubers before and even then, techniques from here still end up helping them get 1/10 in their YouTube studio.
  - You can also use this to quickly get your editing teams up to speed, because – as you’re well aware – YouTube is so specific as a skill that staff need YouTube-specific education.

Grow your YouTube channel faster.

Thousands of hours of YouTube experience, condensed into a course that you can take in less than a few hours.
Tried and proven strategies that will improve your channel’s videos significantly.
Original YouTube-specific thought and research that you won’t be able to find anywhere else.

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