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Dennis Yu – Dollar a Day Course

Dennis Yu - Dollar a Day Course

Welcome to the Dollar a Day Program!

Dennis being interviewed on CNN

You may have heard good things about the Dollar a Day strategy and its potential to increase sales. It is so effective at hitting its target and increasing sales that many people believe that’s what the strategy and this program are all about, targeting.

Dollar a Day is not a magic pill that will instantly solve your problems. It is a strategy, and as with any other strategy, execution and having the right prerequisites are equally important. This coaching program is a done-with-you service. For six consecutive weeks, you will work with Dennis to learn how to implement Dollar a Day, step by step.

Dollar a Day is the engine that helps us grow revenues 10x faster when we have the initial ingredients.

Is This Coaching Program for You?

We want everyone who will join the program to succeed. To increase the probability of success, you need to have the right ingredients already in place.

Required Ingredients:

You have a company with a solid product or service.
You have customers who are willing to talk about your product or service positively on camera.
You already have amazing content. You don’t need many, just one. However, if you have a lot of those, it will be better for us.

Required Commitments:

You commit to attending every meeting for six consecutive weeks from the start of the program.
You commit to following the prescribed steps in the program.
You commit to recording one-minute videos of clients who think your product or service is amazing. You also need to cross-post those videos to various channels and boost them.

All these things come together to increase sales. If you meet the requirements and commit to doing what’s necessary to succeed, then yes, this is for you. Everyone can benefit from Dollar a Day, and even those who have run ads before could benefit from a tune-up.

The Program

We’ve created a comprehensive coaching program that includes live coaching with Dennis and structured exercises to guide you through the process. In just six weeks, you can learn how to use Dollar a Day to supercharge your marketing efforts.

If you’re serious about taking your marketing to the next level and want to see the same kind of success our clients have experienced, join us. Take advantage of this limited-time offer and enroll now.

☑️ Create your Facebook Ads account using Business Manager.

☑️ Create your Google Ads account and tie it to the Google My Client Center (MCC).

☑️ Create your Google Analytics account.

☑️ Create your Google Tag Manager (GTM) account.

☑️ Publish your GTM container and tags to the website.

☑️ Facebook instant articles.

☑️ Google AMP (Accelerated Mobile Pages).

☑️ Define your mission (start with WHY) and identify the desired outcome and customer segments.

☑️ Identify your primary goal(s) in the next 90 days.

☑️ Determine your target Cost per Acquisition (CPA) or Return On Ad Spend (ROAS).

☑️ Determine your ad budget relative to your campaign goals (optimizing for clicks, page likes, form submissions, etc.).

☑️ Choose one key metric for each funnel stage: Awareness, Consideration, and Conversion (#ACC).

☑️ Develop your brand via the six phases of the Personal Branding Course.

☑️ Assemble a list of third-party endorsements, especially positive mentions from high-authority sites.

☑️ Create a 3-minute “WHY” video.

☑️ Set up a Content Library.

☑️ Map out one-minute videos.

☑️ Create promotional content to drive conversions.

☑️ Determine your one question.

☑️ Gather content by stage of the #ACC funnel, addressing a key objection for each persona.

☑️ Import your customers and lead emails into Facebook, LinkedIn, Twitter, and Google as custom audiences.

☑️ Build targets on Facebook and Twitter – direct interests, closest competitors, common interests your customers share, industry influencers your customers and competitors follow, and people working in media.

☑️ Create a 1% lookalike audience for each major landing page, thank you page, and email list.

☑️ Amplify a video and create video remarketing audiences.

☑️ Create 1, 30, and 180-day audiences (Website Custom Audiences), site-wide, for each major landing page and thank you page.

☑️ Boost the top 3 to 5 Facebook posts to at least one saved audience per persona.

☑️ Boost optimization: 4 Stages.

☑️ Set up remarketing ads for 1-day landing page abandoners on Google Ads and Facebook.

☑️ Create media inception ads using the Dollar-a-Day strategy.

☑️ For each unpublished post, use tracking (UTM) parameters in the URL.

☑️ Create unpublished posts and boost for website clicks and conversions.

☑️ Apply Metrics Decomposition.

☑️ Compare the current period against the last period.

☑️ Using Audience Insights, create new saved audiences.

☑️ Review budget allocation by channel and ad set based on performance (watch for statistical noise).

☑️ Increase relevance, positive and negative audiences.

☑️ List 3 to 5 top recommendations to execute in the next 7 days.

☑️ Apply Top N to the data set and explain the results in terms of Goals, Content, and Targeting for each level.

☑️ Refine lookalike audiences.

☑️ Update the Success Tracker.

By the end of the program, you will already have Dollar a Day working for you. Also, you will know how to do it yourself.

What Will You Get?

Live coaching from Dennis for six weeks.
Structured exercises.
Guides that can help you follow the process.
Online support.

What Can You Expect at the End of the Program?

We expect Dollar a Day to increase your revenues by 20% within 90 days from the start of the program.

Here’s what you’ll learn inside the course:

When to “kill” underperforming ads.
Which of your posts you should boost.
How to target other audiences by using a “switch boost” on a winning ad.

How to amplify a post directly from your page and from Ads Manager.
How to sequence your posts.
Things to watch out when boosting a post.

Take the first step towards transforming your life and achieving your goals. With the Dollar a Day Course, anything is possible – start your journey today!

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