Depesh Mandalia – The BPM Method 2020 (FB Ads)

The Brand-driven Performance Marketing Method serves businesses like yours to operate profitable ad campaigns on Facebook.

This creates more time to serve your ideal customers or clients and to grow your business.

The ‘B’ In The BPM Method is for ‘Brand Marketing’

Some of the best names in copywriting and advertising (Ogilvy, Hopkins, Halbert etc) really understood what BRAND marketers are good at – getting under the skin of their prospects, walking in their shoes and talking a language they understand.

We start with consumer research to build AUDIENCE profiles that match the PRODUCT (or service) we’re pitching.

We then building magnetic OFFERS (ads) that attract our ideal prospect to click/buy/become a lead through slick FUNNELs.

And that’s the secret engine of The BPM Method; The Advertising CORE-4…

2: Sell Anything, To Anyone

The 4 Simple Pillars of Every Successful Ad Campaign, Ever.

PRODUCT + AUDIENCE + OFFER + FUNNEL.

The Advertising CORE-4 (AC-4).

That’s it. As simple as we’ve made it after 20 years of studying the greats and applying that knowledge.

It’s an unbreakable truth; the power of advertising is NOT with the ad platforms that control their systems – it’s these 4 pillars that are ALL in your control.

That’s why Coke outsells Pepsi, despite Pepsi winning taste contests… they create product demand with the right offers (messaging) for their ideal audience to funnel into bars, restaurants and supermarkets.

Think you could sell sugary water into the billions?

3: The Timeless AIDA

Attention Seeking Ads In a Goldfish Economy

You have seconds to grab your prospects attention.

And not much more to keep them engaged.

What if there actually was a formula to this?

The Brand Marketer understands that attention alone doesn’t work.

You need to turn ATTENTION into INTEREST. And INTEREST into DESIRE before turning that into ACTION.

The AIDA model is the most simplest yet most powerful ways to create high performing profitable ads.

Another reason why The BPM Method creates so much power for advertisers on any platform.

“My Ads Don’t Work!” Often Means Something Else

Once we’ve showed you how to build your AC-4.

And build ads that engage and convert.

Before you spend a dime on ads.

Some businesses need a fix up first.

Because if your funnel sucks, your ads will too.

Same if your offer sucks.

We help you get both into prime position through The BPM Method BEFORE you run ads.

Because your ad money is your investment.

The profits should be yours too, not Facebook’s.

The ‘PM’ In The BPM Method is for ‘Performance Marketing’

This is where most advertisers START.

But the truth is that the ad platform is only about 30% of the effort.

We’ve already created 70% of your success in the ‘Brand Marketing’ part of The BPM Method.

This is the easy stuff; setting up an account, campaigns, testing, optimisation and scaling.

Because when you have magnetic OFFERS and a great FUNNEL, ads are simple.

Don’t be fooled by complex training programs or YouTube videos.

6: Metrics That Matter

CPC, CPA, CTR, CPM, CAC, CVR, ROAS…

Where does the madness stop?

Sure, advertisers love acronyms.

But really there are only a few that really matter.

Want more profit? Sell higher priced items or bundles (instead of stressing at ad costs).

Want better stability? Get higher conversion rates (because ad platforms care about this)

Want true business growth? Care as much for your CUSTOMERS as your prospects.

The BPM Method goes deeper into business growth because we’ve been there and done that.

We know what matters because we’ve run ads for nearly 20 years. And what matters to a business hasn’t changed.

7. Ready to Launch

The 7-Figure Meta (Facebook) Ads Framework

This is a complete framework for delivering results, built on TOP of The BPM Method (the foundations).

Today’s ad platforms are always changing.

But the humans we are targeting haven’t changed.

Focus more of your time on what matters and realise that stable, profitable growth on ANY ad platform comes down to your OFFER and FUNNEL.

The ad platform execution is the easy part.

And that’s why we’ve combined them both into a single ads program – the last you’ll ever need.

Our Programs

The 7-Figure ‘Do It Yourself’ Plug-n-Play Ads Training

The 7-Figure Meta (Facebook) Ads Playbook

powered by The BPM Method

• What: easy to copy advertising frameworks mixing traditional marketing with Facebook ad platform expertise covering account setup, campaign launch, testing, optimisation and scaling.
• ​​Why: create low-cost, high quality traffic that converts profitably, that increases your profits.
• How: on-demand video training with worksheets, templates and example walkthroughs.
• ​When: instantly accessible and on-demand through our online training portal. The program on average takes 3-6 weeks to fully implement and see results.
• ​Who: for media buyers (in-house, freelance, agency) spending $50 to $50,000 per day on Facebook ads in Ecommerce, Lead Gen or Digital Products.

The 7-Figure ‘Do It Yourself’ Plug-n-Play Ads Training

The 7-Figure Meta (Facebook) Ads Playbook

powered by The BPM Method

• What: easy to copy advertising frameworks mixing traditional marketing with Facebook ad platform expertise covering account setup, campaign launch, testing, optimisation and scaling.
• ​​Why: create low-cost, high quality traffic that converts profitably, that increases your profits.
• How: on-demand video training with worksheets, templates and example walkthroughs.
• ​When: instantly accessible and on-demand through our online training portal. The program on average takes 3-6 weeks to fully implement and see results.
• ​Who: for media buyers (in-house, freelance, agency) spending $50 to $50,000 per day on Facebook ads in Ecommerce, Lead Gen or Digital Products.

The Agency ‘Done With You’ Ads Results System

The Agency ELITE Accelerator

powered by The BPM Method

• What: A ‘done with you’ group coaching program to help install the processes and systems you need to step back from your clients, to grow your business with weekly trouble shooting and growth support calls from a team of agency experts.
• ​Designed for: Freelancers or Agency owners.
• ​​Why: More stable client results, that lead to higher client retention, better case studies, that allow you to attract better clients and charge more.
• How: full access to our ads training, our SMC coaching team, full Facebook advertising playbook, our SMC client services processes and an Account Manager to help you reach your goals faster.
• ​When: when approved for our 6 month program, you’ll gain a private support group, with Q&A calls, networking and guest experts all online.
• ​How to apply: we’ll assess your application to ensure this is the best fit for your business and if approved, send a link to join.

The iOS14.5 BUSTING & New World of Media Buying Guide

The Facebook Ads Attribution & Tracking Trinity (FAATT) Framework

• What: expert guidance to overcome iOS14.5 limitations introduced by Apple in 2021 (included with The 7-Figure Meta Ads Playbook).
• ​​Why: create better tracking and attribution for your ads to improve media buying decisions.
• How: on-demand video training with worksheets, templates and example walkthroughs.
• ​When: instantly accessible and on-demand through our online training portal. The program on average takes 1-2 weeks to fully implement and see results.
• ​Who: for media buyers wanting a low-cost way to improve media buying impacted by iOS14.5
• ​Cost: $697 $397 (47% off – plus pay plan option and money-back guarantee)