For a combined 50 years, Eben Pagan & Annie Lalla have used Neuro-Linguistic Programming (NLP) as their secret weapon for success in business, relationships, and personal growth.Now, for the first time ever, Eben and Annie are teaching their complete NLP toolkit in an intensive 6-month training program.
NLP is the study of subjective experience, its structure, and how it changes. It’s the space between perception and response where you can actually change the source code of your thoughts, emotions, and behaviors.
The Problem: Your Mind Is Running On Outdated Software
Right now, you’re probably experiencing some version of these challenges:
- Irrational fears and anxieties that you know aren’t logical but can’t seem to control
- Limiting beliefs that whisper “you can’t do it” or “you don’t deserve success”
- Emotional reactions that seem to come out of nowhere and derail your progress
- Mental blocks that keep you stuck in the same patterns, unable to break through to the next level
- Self-sabotage that kicks in just when things start going well
Here’s the truth: You’re not broken. Your mind is simply operating on patterns that were installed years ago in childhood. And just like any software, these patterns can be updated.
The Solution: Get Access to Your Mental “Control Panel”
NLP gives you access to the hidden layer between what happens to you and how you respond. At this level, you can:
- Transform fear into excitement in seconds
- Reprogram limiting beliefs by changing WHERE you store them in your mind
- Eliminate anxiety about the future using timeline techniques
- Build instant confidence through anchoring and state management
- Create deep rapport with anyone by matching their communication style
Why Now Is the Perfect Time
You’ve tried everything else. Positive thinking, affirmations, visualization, therapy, meditation, self-help books. Some helped a little, but nothing gave you the rapid, lasting transformation you’re looking for.
You’re ready to go deeper. You’re not satisfied with surface-level changes. You want to understand how your mind actually works and gain real control over your experience.
You want practical tools. You don’t need more theory. You need techniques you can use immediately when you’re feeling stuck, scared, or overwhelmed.
Your 6-Month Journey to Mental Mastery
TRANSFORMERS: NLP Success Tools is a comprehensive 6-month journey into the most powerful mind-shifting technologies ever developed.
Foundation & Eliminating Fear
- Understand the structure of inner experience
- Visual, auditory, and kinesthetic representational systems
- Transform fear and anxiety instantly
- Study sub-modalities and control your state
Identity Transformation
- The structure of beliefs and how to change them
- Identity-level transformation
- Mental upgrades to feel deserving & worthy
- Use timeline therapy to clear shame, guilt, worry
Advanced State Management
- Anchor powerful states
- Master motivation and action strategies
- Overcome procrastination and resistance
- Build unshakeable confidence
Communication & Influence
- Read people & body language instantly
- Build instant rapport, respect & influence
- Learn hypnotic language patterns
- Cultivate ethical persuasion
Reframing & Mental Flexibility
- Learn advanced reframing tools
- Practice sleight of mouth patterns
- Transform problems into resources
- Create empowering perspectives
Integration & Mastery
- Advance your support skills to help others
- Create lasting change in self & others
- Become a “mental magician”
Your Teachers: Eben Pagan & Annie Lalla

Eben Pagan
Eben brings over 30 years of NLP experience and application to this program. He has built multiple 8-figure businesses using NLP principles and studied directly with NLP founders and masters. He has trained with Tony Robbins and other transformation leaders, and is the author of multiple bestselling business and personal development programs.
Annie Lalla
Annie is an emotional genius and metaphorical poetess who brings a master’s touch to visual and kinesthetic NLP applications. She is an expert in sub-modalities and state transformation, specializing in relationship and communication dynamics. As co-creator of multiple transformational programs, Annie is known for making complex concepts simple and practical, bringing a unique visual perspective to NLP that complements Eben’s approach.
Plus Guest Trainers
Throughout the 6-month program, we’ll be bringing in some of our favorite NLP teachers, mentors, and friends who are masters at explaining and demonstrating these powerful techniques.
These guest experts have been carefully selected for their ability to make complex NLP concepts simple and practical. Each brings unique perspectives and specialized expertise to enhance your learning experience.
Guest trainers will be announced as we finalize the program schedule, but expect to learn from some of the most respected names in the NLP and transformation field.
Here’s Everything You Get When You Register Today…
6 Monthly All-Day Virtual Workshops
One Saturday Per Month Virtually
- Complete NLP toolkit training
- Live demonstrations and practice
- Q&A and personalized coaching
- Interactive exercises and breakthroughs
Weekly 90-Minute Mastermind Sessions
Tuesdays at 4 PM Pacific / 7 PM Eastern
- Fine-tuning and integration
- Peer coaching and support
- Advanced applications
- Troubleshooting and refinement
The Elements That Make TRANSFORMERS Unlike Any Other NLP Program
1. Real-World Application Focus
TRANSFORMERS is designed for practitioners who want to use these tools in business, relationships, and daily life.
2. Business & Success Integration
We focus on high performance, achievement, and creating the life and business you want.
3. Simplified & Streamlined
We’ve taken 50 years of combined experience and distilled it into the most essential, powerful tools. No fluff, no outdated techniques.
4. Couples-Friendly Approach
Unlike other programs, we encourage partners to learn together. Transformation is more powerful when shared.
5. Community of Practice
This isn’t just a course – it’s membership in a community of people committed to mastery and transformation.
6. In-Person Integration
The Austin summit ensures you don’t just learn concepts – you embody them through real-world practice and connection.
7. Master Teacher Duo
Learning from both Eben and Annie gives you more complete coverage of NLP applications, from relationships to business, and more.
Your Transformation Starts Now
You have a choice to make.
You can continue struggling with the same emotional patterns, limiting beliefs, and mental blocks that have held you back for years…
Or you can finally get access to the “control panel” of your mind and learn to direct your thoughts, emotions, and behaviors with precision.
The students who joined our recent NLP workshop experienced instant transformations:
– Fear became excitement in seconds
– Limiting beliefs dissolved and were replaced with empowering ones
– Anxiety about the future was eliminated
– Confidence was built instantly
And that was just a 90-minute introduction.
Imagine what’s possible with 6 months of intensive training, practice, and integration.
Your new life is waiting.
The only question is: are you brave enough to claim it?
Don’t let fear make this decision for you. Let courage guide you toward the transformation you’ve been seeking.
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