Flodesk Fluency is a self paced, online course created by Fluent University and instructed by Jessica Hawks with guest instructor Sarah Ellefson of BRANDSPEAK Studio, for anyone who wants to build a work-from-anywhere profitable business in email marketing. We are giving you all the technical skills you need to master email marketing in Flodesk, as well as the business knowledge to become a booked out and thriving Flodesk VA.
MODULES OF LEARNING: PIN & THRIVE
Module 1: Business FoundationsModule 2: Content
How to market your online business and create content that showcases your skills and abilities so you can sell your Pinterest Manager services with ease
Module 3: Finding and Onboarding Clients
Gain insight into a stellar client experience and how to provide a smooth experience from start to finish with personality and professionalism
Module 4: Pinterest Set-Up
Set your account up properly, learn the different account types and the additional software that is essential for Pinterest Management
Module 5: Managing Your Client’s Pinterest Account
Become an expert at creating client workflows and driving their success with skillful time management and decoding analytics
Module 6: Pinterest Strategy
Understand how to build a custom strategy that increases website traffic and sales for clients, as well as how to problem solve if you aren’t seeing results
Bonus Module: Scale Your Business
Discover how your happy clients can generate new clients, learn how to renew contracts smoothly and expand your team (if you want!)
– How Current Clients Can Generate New Clients
– How to Renew Clients
– How to Grow a Team (if you want!)
Module 2: Keyphrases & Ranking
Dive into the technical aspects of ensuring that your blog content will stand out and be primed for the first page of Google
Module 3: Masterful Writing
How to write so people will read, and research so you know what to write
Module 4: Incorporating Imagery
When and where to include graphics and photos so you can keep readers interested and ready to keep scrolling
Module 5: Optimizing For Google
Demystify SEO and how to make sure a blog post you write shows up on Google and grabs the attention of your audience
Module 6: Promoting Your Blog
Understand what platforms you should use for sharing blog posts and why they can massively impact your reach
Module 7: Tracking Results
Gain insight into why blog posts are the rebels of content (hint, they don’t disappear into an algorithm, they actually perform better with time!) and how you can monitor progress
Module 2: Flodesk Backend Structure
Ensure that your Flodesk account is set up properly before you start designing emails, building workflows, or gaining subscribers
Module 3: Setting Up Audience Segments
Segment your audience to create more personal email marketing campaigns
Module 4: Building Forms
Design eye-catching forms that invite audience members to subscribe
Module 5: Crafting Eye-Catching Emails
Design on-brand, binge-worthy emails (without professional design experience
Module 8: Getting Clients as an Email Marketing Expert
Learn to act as a leader and expert as a new team member and attract high-paying email marketing clients
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