Gordon Graham – Crash Course in B2B Content Writing


Gordon Graham – Crash Course in B2B Content Writing

Gordon Graham - Crash Course in B2B Content Writing

New Discovey from B2B Knowledgeable and Coach Gordon Graham…
Now You Can Say Sure to the High 12 Nicely-Paying Content Writing Initiatives… And Make Cash Quicker as a Author (Even If You’ve By no means Written That Kind of Mission Earlier than!) Plus, you’ll do such an important job on every challenge, purchasers will come again asking for increasingly…

Expensive Reader,

Think about you’ve simply completed writing a 500-phrase article in your consumer…

You flip it in, and the consumer loves your writing.

In reality, they find it irresistible a lot, now they wish to offer you extra paid assignments!

You possibly can hardly imagine it. Your author’s dream of a full schedule and a full checking account is lastly coming true.

However then that happiness instantly turns to worry.

Your consumer asks you to put in writing one thing you’ve by no means carried out earlier than, like a case examine or a white paper or a PowerPoint presentation.

After all, you wish to say YES since you love working with this consumer.

And also you don’t wish to move up the prospect for an additional paid challenge. Nor do you wish to let your consumer down.

However the issue is, because you’ve by no means written one in every of these earlier than, you’re unsure what to do.

Nicely, that’s the place I may also help.

I’m going to indicate you how you can write each one of many 12 hottest B2B content material tasks that purchasers ask for in the present day. And I’m going to get you began studying how you can write them in the quickest time doable.

However that’s not all.

I’m additionally going to show you how you can decide the tasks that match completely along with your pure writing model and pursuits. That manner, you don’t should be taught a brand new manner of writing to develop into an in-demand B2B author.

I’ll let you know the way it’s doable to perform all of this in a minute. However first, let me clarify why writing for B2B is a great determination.

The B2B Market Is an Insatiable, Content-Hungry Beast!

Definitely, enterprise has modified dramatically over the previous few years.

Particularly with regards to how corporations entice patrons from different corporations, or what’s referred to as Enterprise-to-Enterprise (B2B) advertising and marketing.

Within the previous days, a B2B agency might place an advert in a commerce journal. Or make chilly calls to enterprise patrons from morning to nighttime. Or lease an enormous sales space at a commerce present.

However none of these strategies work like they used to.

For starters, they’re actually costly. Shopping for area in a commerce journal might run as a lot as $6,980 for a full-web page advert. And sponsoring a sales space at a commerce present prices $40,000 to $60,000, relying on dimension and placement. Not together with salespeople to man the sales space, airfare, inns, and restaurant meals. All that prices a fortune.

The very fact is, nowadays, prospects don’t belief adverts, telemarketers, or salespeople. Most enterprise patrons favor to do their very own analysis.

And that’s the place the Net and Google come in. Folks go browsing first to search out no matter they’re searching for. This occurs with shoppers, and it occurs with enterprise patrons too.

In reality, research present that 9 out of 10 patrons try an organization’s web site earlier than they make a purchase order.

Google has modified the best way companies promote to different companies: Each B2B firm should now produce content material to remain excessive in the listing of Google search outcomes.

For instance:

  • 91% of B2B companies use content material to advertise their firm
  • 80% of determination-makers favor to get firm info by way of a collection of articles as a substitute of an commercial
  • 89% of consumers start their shopping for course of with a search

What this implies is, companies want related and relatable content material… they usually want tons of it!

However most companies don’t have the time or the talents they should sustain with their content material wants. Check out this chart from It reveals simply how usually B2B corporations depend on exterior writers:

Sure, that’s proper… about two out of three B2B corporations outsource creating content material to freelance writers. This implies the vast majority of all B2B companies are at all times searching for dependable writers to put in writing their content material.

However there’s a scarcity of expert B2B content material writers. And the state of affairs is barely going to worsen.

You see, the B2B market is skyrocketing. In 2014, it was price $690 billion. And proper now, it’s heading in the right direction to be price $1.18 trillion by 2021.

That’s nice information for us writers.

As a result of it means there’ll proceed to be much more B2B companies needing content material than there are educated writers to supply it. The stability will keep in our favor.

In reality, I hear from B2B entrepreneurs each week who’re determined to discover a author to assist them. They don’t know anybody… or those they know are booked stable for months out, similar to I’m.

So, Who Am I… And How Do I Know This?

Gordon Graham

I’m Gordon Graham, and I’m not one to brag… however with regards to writing B2B content material, I’ve been there and carried out that.

I’ve been writing content material since 1984. (That’s 34 years. Wow! The place does the time go?)

I’m often called “That White Paper Guy” as a result of I’ve labored on greater than 265 white papers since 1997. That works out to 12 white papers per yr for the previous 21 years.

Why does that matter?

Within the B2B world, white papers are thought of the crème da le crème of content material writing tasks. It takes time to learn to do them appropriately. But corporations are more than pleased to pay prime greenback to these few writers who can write white papers. (Should you’re not acquainted, a white paper is a persuasive, authoritative, in-depth report on a selected subject that presents an issue and supplies an answer.)

I’ve made as a lot as $10,000 for writing one — and $20,000 for managing a workforce to supply one on a good deadline.

However I don’t simply do white papers. In reality, I’ve written tons of different B2B content material tasks.

These embrace lots of of case research, to not point out weblog posts, e-books, newsletters, press releases, slide decks, and even whole web sites.

A couple of of my different accomplishments…

  • I edited the main e-newsletter for software program executives for 5 years,
  • I taught technical and advertising and marketing writing at two universities.
  • I’ve given near 100 workshops and webinars on skilled writing.
  • I wrote a e book referred to as White Papers for Dummies.
  • I gained 14 awards from the Society for Technical Communications (STC).

And maybe most vital… I used to be the VP of Advertising and marketing for a profitable software program begin-up. In three years, I helped us develop our revenues from $250,000 to $14 million.

Most companies are completely satisfied in the event that they develop at 10% a yr.

But with my assist, the corporate achieved an astonishing progress charge of 998%.

How did I do it?

I employed writers to create content material for my firm: case research, newsletters, internet pages, and white papers.

In essence, we used that content material to “eat the lunch” of a lot bigger, a lot richer rivals. After that, I helped write the marketing strategy and created the PowerPoints used to promote the corporate at worth.

So I’ve been “walking the talk” for nearly 35 years.

I might go on, however this isn’t about me… it’s about you.

As a result of if you be taught what I can train you about B2B content material writing, you’ll be capable of tackle any content material tasks your B2B purchasers want. With full confidence.

However it’s possible you’ll be questioning…

*️⃣ What Content Do B2B Purchasers Want?

It doesn’t matter what trade they’re in, each enterprise wants lots of good high quality content material. And there are 12 in style kinds of content material that almost all B2B corporations want.

I do know from my years of expertise what 12 tasks my purchasers ask for most frequently.

However I additionally checked the annual surveys that the Content Advertising and marketing Institute has taken since 2010. Yearly, these 12 kinds of content material prime the listing of what corporations use most:

  • Weblog Posts
  • Positioned Articles
  • Press Releases
  • Case Research
  • Web sites
  • E-books
  • E-newsletters
  • Infographics
  • Slide Decks
  • Video Scripts
  • Speeches
  • White Papers

Studying how you can write these 12 key items of content material provides you a agency basis for constructing your freelance writing enterprise.

And there are a number of methods you possibly can go about that:

  1. You possibly can specialize in one or two of those in-demand tasks, or
  2. You possibly can provide a complete content material bundle to your purchasers.

After all, the way you run your enterprise is completely as much as you.

However I’ve a number of suggestions on which manner works finest.

Retaining It in the Household

I can let you know from my private expertise, realizing how you can write multiple or two kinds of content material is the quickest technique to construct your writing enterprise.

There are a number of explanation why.

First, when you specialize in just one or two varieties, that limits your potential earnings.

You’ll continuously have to seek for purchasers who want the one or two issues you possibly can write. You additionally run the chance of being often called a “one-trick pony”… a author who can solely do one factor.

Second, and that is an important purpose, every sort of content material belongs to a bigger household of writing tasks. Understanding that may enable you to land extra paid tasks of your favourite sort.

What I imply is that every piece of content material you write can simply be linked to additional content material tasks your consumer wants. You see, lots of the 12 prime content material tasks require sure writing traits.

This concept of grouping collectively content material tasks is an perception many writers miss… even these with years of expertise. It’s not their fault. I’ve by no means seen anybody else hyperlink content material tasks collectively the best way I do.

It’s truly a discovery I made a number of years in the past. Whereas working with many alternative purchasers, I started to note how various kinds of content material shared comparable traits.

As an example, writing a weblog put up is just like writing an e-e-newsletter article. Each require an consideration-grabbing headline, robust opening, and good physique copy. And each of those are rather a lot like writing a lightweight, partaking e-e book.

All three of those present content material meant to be considered on a display. And due to these similarities, these tasks will be grouped collectively in the identical “writing family.”

Let me present you what I imply.

Let’s say you like to surf the Net, get your information on-line, and socialize with buddies on video chats, and also you usually discover cool new web sites to share.

And since you like doing issues on-line, then you might be finest suited to what I name the Screed Household, which incorporates writing weblog posts, e-books, web site content material, and e-newsletters.

How have you learnt for certain if this household of writing tasks is best for you? That’s simple. Simply reply a number of easy questions, equivalent to…

  • Do you want to put in writing quick and end tasks in a day or two?
  • Do you preview your drafts on the display to see how they may look?
  • And do you like to see the outcomes up in your display rapidly?

The Screed Household Tree

However what when you don’t really feel such as you belong to the Screed Household?

No downside. There are three different content material writing households you possibly can simply belong to:

  • The Paige Household
  • The Earhart Household
  • The Einstein Household

And in just some minutes, I’ll let you know extra about every one in every of these writing households, and how you can discover out which one is your good match.

However first, let me reply a query I usually hear from writers contemplating the B2B market…

“How do I know if I’m doing it right?”

In different phrases, how can I keep away from making a whole idiot of myself, particularly if it’s a challenge sort I’ve by no means carried out earlier than?

The way in which I see it, there are two methods you’ll find out how you can write B2B content material.

You can begin looking out on-line, with a generic question one thing like “How to write a case study.”

You’ll get outcomes, all proper. The one downside?

You’ll get inundated with conflicting opinions on what it takes to develop into a effectively-educated case examine author.

And you’ll spend hours sorting by way of all this “information” looking for what you want.

Or…You possibly can flatten your studying curve by listening to a confirmed, working author with effectively over 30 years of expertise.

Somebody like me… who has years of expertise as a profitable and effectively-paid B2B content material author.

Having been in the content material marketplace for so lengthy, I’ve seen the errors writers usually make… heck, through the years I’ve made a lot of errors myself.

And I bear in mind how onerous it was for me to get good info after I first began… that was years earlier than we had the Net to go looking.

I don’t need you to make the identical errors I did. And I don’t need you to take years to determine it out by yourself by way of trial and error like I did.

That’s why I’ve gathered my finest ideas, insights, and shortcuts and put all of them in one handy place so you can begin working as a B2B content material author as quick as doable.

The Most Extensively Revered Crash Course in B2B Content

I’ve taken my 34 years of content material writing expertise and created what’s develop into probably the most broadly revered course of its form, Crash Course in B2B Content.

My course has helped lots of of writers’ grasp B2B content material tasks with ease and confidence. And lots of the individuals I’ve helped through the years usually write to inform me how completely satisfied they’re with their determination to develop into an in-demand B2B author.

I might go on sharing extra tales like these as a result of I simply love to listen to them.

However let me take a couple of minutes now to elucidate how I put collectively such an in-depth crash course on writing B2B content material.

Designed to Get You As much as Velocity Quick

Crash Course in B2B Content is organized into 12 simple-to-comply with modules.

Every module focuses on one of many 12 kinds of content material. This lets you rapidly rise up to hurry on how you can write that specific sort.

Do not forget that state of affairs I shared with you initially of this letter… when a consumer asks you to put in writing one thing you’ve by no means carried out earlier than, like a case examine? And the way you’re hesitant to say Sure since you’re unsure how you can do it?

Nicely, I’ve solved that downside for you. With the Crash Course, you go straight to the Case Research Module. Every little thing that you must know to get began writing one is true there.

That module is put collectively so you possibly can simply undergo it in 60 minutes and be taught what that you must do an important job and receives a commission for writing your first-ever case examine.

Past the “how to do it” ideas, I’ve included tons of hyperlinks to additional samples and handpicked articles, up to date so that you’re working from probably the most present considering.

As a result of every module is accessible the second you want it, your B2B data and content material writing abilities can develop as quick as that you must be taught.

Every module contains:

  • An in depth overview, so you recognize precisely what’s concerned with that sort of content material challenge. When your consumer asks if you know the way to put in writing “blank,” you possibly can say YES. And if you tackle the challenge, you’ll come throughout as a real skilled.
  • Easy methods to search out potential and apparent add-ons to the challenge you’ve been given by your consumer. As an example, when you’re writing a case examine, why not recommend that you simply create a slide deck that includes lots of their case research all pulled collectively? Your consumer will admire that you simply’re involved about their success, they usually’ll see the worth you convey.
  • A number of samples of profitable content material tasks — together with an in-depth video walkthrough of a pattern of every sort. You’ll have loads of actual-world examples to match your individual work to. And also you’ll see what a number of completed tasks are presupposed to appear like.
  • Steering on the scope of labor concerned, the charges you possibly can anticipate to earn, and the sort of purchasers that want every challenge sort. You’ll by no means should marvel about what to incorporate in your bid, or fear about what worth is for that challenge. I come proper out and let you know!
  • Tremendous-sensible tips about researching, writing, and delivering profitable B2B content material items, all based mostly on my a long time of expertise. It’s like having an knowledgeable wanting over your shoulder, ensuring you’re doing it the fitting manner.
  • And a lot extra…

The purpose of Crash Course in B2B Content is to give you the whole lot that you must learn about every of the 12 in-demand content material tasks so you possibly can succeed in B2B content material as rapidly as doable.

*️⃣ Let’s Peek Contained in the Course…

So, let’s have a fast take a look at every of the 12 modules. This fashion you possibly can see the chance out there to you, together with how a lot time is required, and the potential earnings you may make for each!

Module 1: Weblog Posts

B2B corporations use their weblog to debate points in their trade, to share details about their enterprise, and to elucidate how you can get probably the most from the services or products they provide.

Blogs work finest for Google once they have contemporary content material added usually. So, it’s uncommon for a B2B firm to need just one weblog put up. The reality is, they want a gentle move of recent weblog content material — generally a number of new posts per week!

That’s excellent news for writers. A weblog supplies an important alternative for normal, repeat work with one consumer.

Weblog Submit Alternatives at a Look…

Content Kind Typical Size Effort Concerned Typical Charges Typical Writing Time
Weblog Submit 600 to 1,200 phrases Straightforward to Medium $250 to $500 every 4 to six hours

Module 2: Case Research

B2B corporations use case research to explain how their services or products helped an precise buyer resolve a enterprise downside in the true world.

Case research are a strong type of social proof — like an prolonged testimonial — designed to take away any doubt or hesitation round a prospect’s shopping for determination.

Only a few enterprise house owners have the talents to current case research in an attention-grabbing and compelling manner. However as a content material author, that is your superpower!

Case Research Alternatives at a Look…

Content Kind Typical Size Effort Concerned Typical Charges Typical Writing Time
Case Research 800 to 1,200 phrases Medium $1,000 to $2,000 every 16 to twenty hours

Module 3: E-books

B2B e-books aren’t like e-books of in style novels. B2B e-books are gentle and full of life primers with a lot of graphics that allow B2B corporations to share their insights, improve their status, and generate contemporary leads.

Once more, only a few enterprise house owners have the talents to put in writing e-books for themselves. So, there may be loads of alternative for writers to create e-books for them.

E-Books Alternatives at a Look…

Content Kind Typical Size Effort Concerned Typical Charges Typical Writing Time
E-books 12 to 50+ pages Medium to Exhausting Depends upon size, scope, experience $2,000 – $7,000 Depends upon scope

Module 4: E-newsletters

An e-e-newsletter is a message despatched usually to subscribers on a B2B firm’s e-mail listing. When the corporate sends out common messages with helpful content material, it builds the connection with their subscribers.

And it’s a manner of conserving their model “top of mind” throughout a prolonged shopping for determination.

The one downside is: As soon as a enterprise begins a month-to-month e-e-newsletter, they should preserve producing it. That’s an enormous burden for many businesspeople, who simply can’t provide you with an everyday, effectively-written e-e-newsletter on an everyday schedule.

For this reason they rent freelance writers such as you to take the strain off them. One other wonderful thing about e-newsletters: That publishing schedule retains your consumer coming again for repeat enterprise, many times.

E-newsletters Alternatives at a Look…

Content Kind Typical Size Effort Concerned Typical Charges Typical Writing Time
E-newsletters 500 to 700 phrases Straightforward to Medium $500 to $1,250+ per concern, plus one time arrange charge of $3,000+ 2 to three hours

Module 5: Infographics

Infographics are a superb manner for companies to interact their readers extra actively, utilizing eye-catching graphics.

An infographic sums up a mass of knowledge in a easy visible. And once they’re carried out particularly effectively, they go viral. I’m certain you’ve seen your share of actually neat infographics on the web or social media.

The issue for many businesspeople is that they don’t have a mass of knowledge at their fingertips — and in the event that they do, they don’t know how you can pull it into an interesting design.

Good B2B content material writers can boil the whole lot down into chunk-sized chunks of details and insights. And when you work with a designer for the visuals, you’ll be a profitable mixture.

Infographics Alternatives at a Look…

Content Kind Typical Size Effort Concerned Typical Charges Typical Writing Time
Infographics 1 to 2 pages of textual content with visuals Medium $750 to $1,000 for analysis and textual content, plus $750 to $1,000 for design (extra analysis than writing) 18 to twenty hours

Module 6: Positioned Articles

Positioned articles assist companies promote themselves by showing on in style web sites and in commerce publications and magazines.

Many positioned articles are opinion items the place an creator expresses their view on some topical development or concern.

These articles must be effectively-written and compelling. Generally they’re picked up from a weblog put up, or excerpted from a white paper.

That is the place skilled B2B writers come in, and the charge you earn displays the significance of this piece of content material.

Positioned Article Alternatives at a Look…

Content Kind Typical Size Effort Concerned Typical Charges Typical Writing Time
Place Article 750 to 1,500+ phrases Straightforward if repurposed; Medium if written from scratch Charges range from $1,500 as much as $3,000 10 to fifteen hours

Module 7: Press Releases

B2B corporations use press releases to be a magnet for journalists, editors, and bloggers in information from the agency. Then these media varieties convey that information to their audiences.

After all, anybody in the media will get buried in press releases, so there’s a specific manner these must be written and formatted.

To guarantee that a press launch will get observed, it have to be written by somebody who’s aware of the format, somebody who gained’t waste a phrase. That’s nice information for you — as soon as you recognize the format!

Press Launch Alternatives at a Look…

Content Kind Typical Size Effort Concerned Typical Charges Typical Writing Time
Press Launch 1-2 pages or 500 phrases max Straightforward to Medium $250 to $500 every 1 to 4 hours

Module 8: Slide Decks

When B2B corporations current their concepts and merchandise at commerce reveals or trade occasions, they usually use PowerPoint displays, often known as slide decks.

A number of slide decks can be found on-line as slide shares or downloads too.

However when a presentation is boring or complicated, it may possibly do extra hurt than good.

For this reason companies want B2B writers who can create clear and crisp displays that don’t put the viewers to sleep.

Slide Deck Alternatives at a Look…

Content Kind Typical Size Effort Concerned Typical Charges Typical Writing Time
Slide Deck Varies, common 10 to twenty slides for 30 to 60 minutes plus Q&A Straightforward to Medium $100 to $125 per slide (fundamental template), $200 to $250 per slide with speaker’s notes, $400 to $500 per slide (excessive-finish design) 1 hour per slide (textual content solely) 2 hours per slide (full manufacturing and audio system notes)

Module 9: Speeches

Executives from B2B corporations generally get invited to present talks at trade occasions. Speeches are an efficient technique to get their message out to a big viewers directly. But when the speech isn’t compelling, the chance is wasted.

For this reason enterprise house owners rent skilled B2B writers to put in writing speeches for them.

As writers, we perceive how you can mix the fitting phrases with the fitting tempo to seize the viewers’s consideration and make a speech memorable.

Speech Alternatives at a Look…

Content Kind Typical Size Effort Concerned Typical Charges Typical Writing Time
Speech 160 spoken phrases per minute × 15 to twenty minutes = 2,400 to three,200 phrases complete Medium to Exhausting: 1 minute takes 1 hour analysis + writing $100 to $350 per minute, common $200. $4,000 to $8,000 complete, common $5,000 1 minute = 1 hour of labor (20 – minute speech = 20 hours work)

Module 10: Video Scripts

Everybody loves watching movies on the Net — in the event that they’re carried out proper. So video is one other wonderful means for companies to get their message out to a wider viewers.

However each video wants a script. And that’s the place content material writers come in.

We all know how you can type by way of the litter, inform a narrative with visuals, and make the corporate’s message memorable to expertise.

Video Script Alternatives at a Look…

Content Kind Typical Size Effort Concerned Typical Charges Typical Writing Time
Video Script Quick: 30 seconds to five minutes max, common 2 1/2 minutes Medium to Exhausting $500 analysis and $100 to $150 per minute, or $1,000 to $2,000 complete Depends upon the scope of the challenge

Module 11: Web sites

The corporate web site is the storefront of any B2B enterprise, so it must look good. And it must sound good too.

Each phrase on each internet web page wants to speak clearly and earn its preserve.

However as soon as once more, only a few enterprise house owners write their very own web sites. It’s far sooner and simpler for them to rent a content material author who can write partaking and informative internet pages for them.

Web site Alternatives at a Look…

Content Kind Typical Size Effort Concerned Typical Charges Typical Writing Time
Web site Varies from 5 to 25+ pages. All the time quote by challenge, not by web page Medium to Exhausting $750 to $1,250+ for sitemap and $250 to $500+ per web page. Further for design/coding 4 to six hours per internet web page

Module 12: White Papers

White papers are my favourite!

The explanation I like white papers a lot is that when you can write a white paper… you possibly can write just about some other sort of content material challenge.

White papers are persuasive essays that use details and logic to advertise a specific B2B services or products.

As you possibly can think about, white papers take lots of analysis.

And in this module, I’ll let you know how you can get began and the very best techniques for writing persuasive white papers.

White Paper Alternatives at a Look…

Content Kind Typical Size Effort Concerned Typical Charges Typical Writing Time
White Paper 3,500 phrases common Exhausting: Takes time, requires detailed analysis $2,500 to $10,000, common $4,200 for textual content-solely plus design & graphics $1,000+ 40-50 hours (throughout 2 to 4 weeks)

So, there you’ve got it, a glimpse inside every module, together with the hassle concerned for every sort of content material challenge, the time required, and the vary of charges you possibly can earn.

Clearly, the extra expertise you get, the sooner you possibly can work. And the extra you possibly can cost purchasers.

And because the title Crash Course in B2B Content implies, all of the modules cowl precisely what that you must know to get began studying and incomes cash straight away.

A New Writing Future is Ready for You

What you’ll be taught in Crash Course in B2B Content is admittedly the place to begin of making a viable, lengthy-time period B2B writing profession.

Possibly your purpose is to interchange your common earnings as an worker caught in an workplace cubicle with the charges you earn as an in-demand B2B author.

However how do you go from simply beginning out to creating that sort of cash? And is it real looking?

Let me stroll you thru an instance of how that may occur. That manner you possibly can see what sort of writing profession awaits you.

Let’s say you decided you belong to the Screed Household. And a consumer approaches you to put in writing 4 weblog posts. You’ve by no means written weblog posts earlier than, however you say “YES” anyway as a result of you recognize all the small print are in the Weblog Submit Module of Crash Course in B2B Content.

You’re taking the challenge on, and the consumer pays you $2,000.

They like your writing a lot, they ask you to do 4 extra weblog posts. That’s one other $2,000 in your checking account.

And since you probably did such an important job with these preliminary weblog put up tasks, they ask you to put in writing extra weblog posts for them. In reality, you wind up writing 4 weblog posts each month. That is completely doable as a result of bear in mind, B2B corporations want lots of weblog posts.

Should you do that for 12 months working, you’re getting $24,000 in writing earnings from that one consumer for that one sort of content material alone.

However bear in mind, your purpose is to interchange your earnings. In order that’s not sufficient… but.

Enter Consumer #2…

One other consumer asks you to put in writing an e-e book for his or her firm. After all, you say Sure as a result of as soon as once more, all the small print on how you can write one are in the E-e book Module in the Crash Course.

And since writing e-books is in the Screed Household of writing tasks, you recognize your breezy writing model matches completely with such a content material challenge… so that you now have another reason to say Sure.

For this challenge, your consumer pays you $5,000.

But it surely doesn’t finish there.

Consumer #2 additionally desires you to put in writing a month-to-month E-e-newsletter for them. As a result of this too matches along with your writing model — and it’s one other member of the Screed Household the place you write for the display — you possibly can deal with it simply.

So that you say Sure. And to be sure you do it correctly, you go to the E-e-newsletter Module in Crash Course in B2B Content which walks you thru how you can write it.

Because it’s the consumer’s first e-e-newsletter, they pay you a charge of $3,000 to get the whole lot arrange. And for every extra E-e-newsletter you write, you receives a commission $1,000.

Seems you wind up writing 12 month-to-month E-newsletters. That’s a complete of $12,000. Plus your $3,000 setup charge, your complete earnings from Consumer #2 to this point is $20,000.

And each month you’re writing one e-e-newsletter for Consumer #2 and 4 weblog posts for Consumer #1. That’s doable in the evenings or on weekends, whilst you maintain down your full-time job.

Enter Consumer #3…

And now that you’ve got extra content material writing expertise underneath your belt, one other consumer comes alongside and asks you to put in writing two weblog posts each week for them. After all, you say Sure.

And now you’re incomes $4,000 a month from Consumer #3, which is one other $48,000 a yr.

To date, your yearly earnings provides as much as a whopping $92,000.

And when you’re like most individuals, that greater than replaces your full-time pay as an worker. In any case, in keeping with Enterprise Insider, the median family earnings nationwide is < $59,039.

However to get all that writing carried out, you’re working each night and Saturday. As quickly as the following consumer asks you to put in writing for them, your greatest determination could be whether or not it’s now time to depart your 9-to-5 job behind, so you possibly can work full-time as a contract B2B author.

Do you see how rapidly the cash piles up? And the way one challenge nearly magically results in one other? And the way you didn’t should be taught a brand new manner of writing to earn this sort of cash when you follow the sort of tasks that make you content?

Set Your Personal Objectives…

The beauty of writing B2B content material is you could set your individual objectives. Nobody can let you know how a lot is just too little or an excessive amount of enterprise.

So when you’re dreaming of a six-determine earnings, you possibly can give up your full-time job, and simply add one other consumer… or do extra for the purchasers you have already got.

For instance, you possibly can rewrite the content material in your present consumer’s web site.

They’ll be completely satisfied to pay you $1,250 for the preliminary web site map. And on prime of that, you’ll receives a commission as much as $500 for every web page of content material you write. Very quickly in any respect, you’ll attain six-figures. All from writing for the display, which you’re keen on.

And bear in mind, you’ll know how you can do all these content material tasks with confidence as a result of the small print are in the Crash Course.

However what when you like your full-time job? What in case your purpose is simply to earn a number of thousand {dollars} on the weekend, in your spare time?

Nicely, that’s simple to do too.

Write a video script for a consumer in a number of hours and earn wherever from $1,000 to $2,000. Or earn $5,000 writing an e-e book in a few months of your spare time.

Regardless of how a lot cash you wish to earn, one factor is totally clear: Writing B2B content material is a great determination.

Go from Dreaming to Doing

Should you actually wish to develop into an in-demand author…

If you wish to say YES with out hesitation to writing any one of many prime 12 B2B in-demand content material tasks…

Should you actually wish to kick-begin your author’s life

Then it begins along with your determination to get Crash Course in B2B Content.

Very quickly in any respect, you’ll know how you can write the highest 12 most urgent B2B content material tasks together with:

  • Weblog Posts
  • Case Research
  • E-books
  • E-newsletters
  • Infographics
  • Positioned Articles
  • Press Releases
  • Slide Decks
  • Speeches
  • Video Scripts
  • Web sites
  • White Papers

And better of all, no matter content material challenge sort you select, you don’t should be taught a brand new manner of writing. Simply decide the content material tasks that match your pure writing model.

Use My “Skill Finder” to Discover Your Excellent Match

While you join Crash Course on B2B Content, not solely will you learn to write the 12 prime tasks in the quickest time doable. You’ll know how you can decide the tasks that match your pure writing model, expertise, and pursuits.

That’s as a result of included in the Crash Course is The 4 Households of B2B Content information.

With this information at your fingertips, you’ll be capable of simply and rapidly discover out what content material tasks match completely along with your distinctive writing abilities.


Every part of the ability-finder information is damaged into the 4 distinct Household Timber of Writing Initiatives. And in every part, there are seven questions, all designed that can assist you decide the kind of B2B content material tasks finest suited in your pure writing abilities, abilities, and curiosity.

There are 4 completely different writing households to select from:

  1. The Screed Household — writing for the display
  2. The Paige Household — writing for the web page
  3. The Earhart Household — writing for the ear
  4. The Einstein Household — writing for the attention

I’ve already given you a glimpse of the content material tasks that fall underneath the Screed Household, so let’s take a quick take a look at the others and see which one is best for you.

Let’s begin with the Paige Household.

Are you the sort of one who likes to learn books? Did you take pleasure in writing essays in faculty? Do you want digging into new subjects to search out out new info, details, and figures?

Should you like doing all these, our analysis says you belong to the Paige Household, or writing for the web page. Doing case research, press releases, and white papers can be an important match in your writing abilities.

Or perhaps that doesn’t sound correct. Do you like to take heed to podcasts or discuss radio? Or do you play an instrument and like listening to music? Have you ever even dabbled in sound enhancing software program?

Sounds such as you belong to the Earhart Household, or writing for the ear.

If that’s the case, writing speeches and video scripts would match properly along with your writing abilities and pursuits. And writing speaker’s notes for a slide deck can be a pure for you too, since you’re keen on writing phrases supposed to be spoken aloud.

Hmmm… perhaps you wish to go to artwork galleries? Do you are likely to flip by way of magazines paying extra consideration to the photographs than the phrases? Do you take pleasure in lovely landscapes, or impeccable décor in a house or workplace?

You may discover that you simply favor writing the textual content that goes with visible content material. Creating infographics, slide decks, and video scripts could also be carefully aligned along with your abilities.

If that’s the case, it seems to be such as you belong to the Einstein Household, writing for the attention.

As you possibly can see, it doesn’t matter what your pursuits, expertise, or expertise, there’s a kind of B2B content material that matches naturally with what you love to do most.

Utilizing The 4 Households of B2B Content, you’ll simply be capable of decide which kind of B2B content material tasks are ideally fitted to you. And if you uncover which of them match your pure writing model, you’ll rise up to hurry a lot sooner.

That’s as a result of the time you spend truly writing feels easy. It’s as if time flies by rapidly since you like what you’re doing.

You’ll additionally discover a useful chart referred to as Utilizing Your “B2B Content Family” to Take Management of Repurposing that can assist you determine precisely which tasks fit your wants and availability.

And even higher, you’re getting paid good-looking charges to put in writing content material tasks you want finest.

You’ll discover all the small print on how you can uncover the household of content material writing tasks that match your pure writing model and curiosity in The 4 Households of B2B Content information and chart, which you’ll have fast entry to if you join Crash Course in B2B Content.

However there’s extra.

To be sure you’re completely assured you’ve chosen the household of writing tasks that matches along with your pure writing model, expertise, and pursuits, you’ll even be invited to affix me in a particular BONUS webinar.

Through the webinar, I’ll stroll you thru every Household, describe the content material tasks concerned with each, and present you the seven questions that assist decide the tasks finest suited to your writing model and pursuits.

By the point we’re carried out, you’ll know no doubt which of the 4 households is finest for you.

The main points on the date and time of the webinar might be despatched to you as quickly as you be a part of Crash Course in B2B Content.

An Funding in Your Future

By now, you’re most likely considering, all this sounds nice — however how a lot does it value?

Nicely, you’ll be glad to know that your funding in this one-of-a-form studying alternative is simply $497. At that worth, it’s a discount.

That’s an funding of $1.36 a day over a yr… in most cities, that’s lower than half the price of a cup of espresso. And that’s a drop in the ocean in comparison with how a lot you possibly can earn as a B2B content material author.

In reality, you possibly can earn again your funding along with your first paid challenge! For instance, write one e-e-newsletter and receives a commission $500 or extra.

Or write an e-e book for $5,000. Write 4 weblog posts for $2,000. At this charge, you’ll make again your funding many instances over.

Bear in mind too, that is EXTRA cash we’re speaking about… cash you might need turned down since you weren’t certain when you ought to say Sure to a challenge you hadn’t carried out earlier than.

However due to your determination to speculate in Crash Course in B2B Content, you possibly can say YES each time.

So, when you’re prepared to begin getting paid to put in writing B2B content material, then simply click on the orange button under.

*️⃣ Unique Content:

Right here’s What You’ll Get in Gordon Graham – Crash Course in B2B Content Writing

– Obtain Pattern recordsdata

Course Requirement Gordon Graham – Crash Course in B2B Content Writing
Actual Worth $ 497
One-Time value: USD 124

Regularly Requested Query “Gordon Graham – Crash Course in B2B Content Writing

How Do it’s important to pay for it?

  • Add the merchandise to Place your order and proceed to checkout. You may also buy extra merchandise to You possibly can then make a one-time fee.
  • We settle for many sorts Stripe Funds such Visa Mastercard and American Specific, Uncover Card or Diners Golf equipment in addition to Apple Pay are accepted. Paypal & Bitcoin please contact us.
  • All of our prospects must be inspired to Use PayPal to pay. Stripe & Paypal. As a result of it’s the finest and most dependable choice in your wants.

Is it secure? to make use of?

  • 100% Safe Checkout Privateness Coverage
  • Encryption and communication of delicate knowledge
  • All card numbers are encrypted at relaxation utilizing AES-256 and transmitting card numbers runs in a separate internet hosting surroundings, and doesn’t share or save any data.

How Can this course be delivered?

How How lengthy will it take me? to Get the course

Learn how to Obtain “Gordon Graham – Crash Course in B2B Content Writing?

  • Take pleasure in “Gordon Graham – Crash Course in B2B Content Writing” In your account pages.
  • You possibly can solely obtain one file at a time. Generally you possibly can obtain all recordsdata on the similar time.
  • Save the recordsdata. to Your smartphone. These recordsdata have to be saved first to A pc after which synced to Different gadgets, such tablets and telephones.
  • On-line studying is feasible. Downloading the recordsdata is really helpful for higher outcomes. You may also monitor how your studying is progressing. Obtain instances are shorter earlier than midday Pacific and in the mornings. Guarantee your machine isn’t asleep throughout obtain.

What’s the coverage on refunds?

  • We’ll Bear The Threat, You’ll Take The Outcomes…
  • Inside 30 days of buying “Gordon Graham – Crash Course in B2B Content Writing“, when you don’t get something out of this system, or in case your order has any downside, or perhaps for some purpose, you simply don’t like the best way it’s. We’re right here to assist. Thanks in your understanding.

Have extra questions?

Our assist workforce is unsurpassed Please don’t hesitate to Ship us an e-mail [email protected] and we’ll be completely satisfied to assist!

There are no reviews yet.

Add a Review
Original price was: $497.00.Current price is: $124.00.

"This course is available and delivery within one day!" Second, and this is the most important reason, each type of content belongs to a larger family of writing projects. Understanding that can help you land more paid projects of your favorite type.

Purchase this product now and earn 124 Points!
10 Points = $1