If you want to use email marketing to turn leads into loyal fans and buyers?
Storytelling is the place to start.
EMAIL STORYTELLING:
The Mini-Course
It’s FINALLY here — the email marketing course you’ve been asking for! Forget everything you think you know about boring newsletters. In this 2-hour mini-course, you’ll learn how to use storytelling principles to make your marketing emails interesting, valuable, and genuinely fun to read.
This email marketing mini-course is split into 5 actionable modules:
Module 01
How To Find Stories Related to Your Offer (Even If Your Life is Boring AF)
You don’t need to write about what’s going on at work right now for your emails be relevant. We’ll teach you how to find fun-to-read stories that easily tie into your offer.
A repeatable formula you can use for every storytelling email
Where to mine for story ideas (whether you want to tell personal stories or not!)
How to create connections between stories and your offers
Module 02
How To Transform Any Story Into a Page-Scroller
Even really good stories have the potential to be boring, depending on how you write them. In this lesson, you’ll learn the storytelling principles that will keep your readers gripped from start to finish.
You’ll learn:
The #1 reason why some stories will always be irreparably boring
How to build story anticipation to keep your audience hanging on every word
The most common story pacing mistakes (and how to fix them!)
Module 03
Write a Storytelling Email With Us From Start To Finish
Follow along as we take an example of a bad “storytelling” email and rewrite it using all the storytelling principles we’ve covered in the course.
The best way to avoid writing a story that falls flat
How to make your emails valuable for your audience, so they come back for more
How to connect a story to your offer in a natural, not-annoying way
Module 04
Let’s Edit An Example Email to Storytelling Perfection
Writing is 95% editing. The best writers are actually just phenomenal editors. So in this lesson, we’ll show you how we take an email from good to downright great.
You’ll learn:
What you should ruthlessly cut out of your emails
How to use formatting to make your emails more readable and exciting
The rules of GIFs: how to choose them, when to use them, and when not to!
Module 05
How To Write Way Better Subject Lines
The average email open rate is around 20%. Meanwhile, our average email open rate is between 60 and 70%. So in this lesson, we’re giving you our best subject line tips.
The research-backed subject line advice we almost always ignore (and why)
How to test your subject lines for clickability (it’s easier than you think!)
The words you should AVOID using…unless you wanna end up in the Spam folder!
*And on top of that*
This mini-course also comes with a FREE resource:
Email Storytelling Prompts!
In this resource, you’ll find prompts for stories to tell in your email *and* a messaging flow for how to connect those stories to your offers. And with so many potential stories for each prompt, you’ll never wonder “What should I write about this week?!” again.
BTW — Email Storytelling isn’t for everyone. If you absolutely hate writing, STOP RIGHT NOW and go outsource your email marketing instead.
But this mini-course is perfect for you if…
You’ve never sent a marketing email before, but you want to start leveraging email marketing for your business soon and make an impact from the start!
You like the idea of marketing emails that feel personal and personality-filled instead of salesy and predictable
You’d like to start sending storytelling emails, but you feel like your life is totally boring and you don’t know what to write about (we got you!)
You like learning by seeing tons of examples and watching how the pros do it from start to finish
You don’t mind writing — you even think you’re an okay writer! — but you don’t know WHAT to write in your marketing emails
You’ve sent marketing emails to your email list before, but your click-through and open rates aren’t super high
Ready for your email open rates to go through the roof?
Start using storytelling in your email marketing.
We’ll show you how.
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