Henneke Duistermaat – The Enchanting Blog Writing Course

Henneke Duistermaat – The Enchanting Blog Writing Course

Learn how to captivate, educate, and inspire your readers

How confident are you about your writing skills?

Most of us are unhappy with our writing.

We’ve learned how to write at school. If we’re lucky we learned how to spell and avoid grammar mistakes.

But we weren’t taught how to engage our readers, how to keep their attention, how to persuade and inspire.

You can learn how to write well.

You can learn how to write a blog to engage prospects, boost your authority, and ultimately win more business.

And you know what?

Learning to write better is surprisingly straightforward …

First, you need to understand and practice the foundation of good writing: empathy for your reader.

Next, learn how to think as a writer—learn how to shape, simplify, and flesh out your ideas, so you can communicate with more clarity and power.

Finally, become more persuasive—learn how to keep readers spellbound, write more vividly, and inspire action with your words. This requires a basic understanding of reader psychology and an ability to create a hypnotic flow.

When you understand who your readers are and how to engage them, your writing voice becomes stronger and more personal. Readers will start to trust and respect you, and they’ll act on your advice. That’s how you’ll become more influential.

EXTRA: Bonus webinar on 16 November 2023

In this webinar, I’ll give feedback on blog posts:

• The webinar will be held on Thursday 16 November at 10:00 AM EDT. That’s 3:00 PM GMT.
• If you can’t attend live, a recording will be available.
• This event is exclusive to course participants.

This is no ordinary writing course

This is a practical course that helps you implement the lessons so you’ll become a better, more confident writer. You’ll learn how to write enchanting blog posts, step by step:

• Learn blogging techniques
  Short video tutorials (+ transcripts) show you the techniques that engage, educate, and inspire readers.
• Practice your skills
  Annotated examples and guided activities teach you how to spot (and fix!) weaknesses in your writing.
• Improve your blog
  Flexi-templates help shape your ideas and structure your blog posts.

Course overview

The Enchanting Blog Writing course consists of 8 modules.

Each module includes video tutorials (with illustrated transcripts) and guided activities to practice your learning.

You’ll also get answers on frequently asked questions such as: What if your ideas don’t feel original? What is the ideal blog post length?

Module 1: Build your blog on a solid foundation

• Learn how to become more empathetic and make your writing feel more personal
• Determine the purpose of your blog so you can select the right blog post ideas to build your authority

Module 2: Generate and select great blog post ideas

• Explore the 4 categories of good ideas, discover more ideas, and make each blog post resonate strongly with your audience
• Learn how tiny ideas translate into valuable blog posts that help build your authority
• Kindle your enthusiasm for your blog by selecting the right ideas for you, your business, and your readers

Module 3: Flesh out and simplify your ideas

• Learn how to think like a writer so you can communicate with more clarity and power
• Discover the 3 methods for shaping your ideas and mapping out your blog posts so you can write faster
• Explore the two approaches to the writing process that help you find a clear focus for each blog post (and avoid unwieldy, muddled, and sloppy writing)

Module 4: The anatomy of an enchanting blog post

• Adopt each of the 4 roles of enchanting bloggers so you can galvanize readers and make them enthusiastic about your advice
• Apply the 3-part enchanting structure that keeps readers captivated
• Use the flexi-templates for structuring blog posts—the templates are flexible, so they stimulate rather than limit your creativity, and they help you get your thoughts on paper faster

Module 5: Engage readers with your opening

• Apply a simple formula for captivating your readers with your opening and make them eager to read on
• Discover how to set the tone in your opening so your relationship with readers starts on a good note
• Learn how to write a first line faster (and stop chasing readers away with an average opening line)

Module 6: Educate readers with gusto

• Apply the 4 types of glue that keep readers engaged, even if blog posts become long
• Follow a simple structure for communicating a single tip more vividly—you can apply this structure to social media updates, too
• Use quotes to boost your credibility (and without interrupting the reading experience—which happens more often than you might think)
• Write irresistible subheads so blog visitors stop scanning and start reading your blog
• Fine-tune your writing process so you can write more vividly, more quickly

Module 7: Inspire readers with your final words

• Inspire readers with your final paragraph—the most neglected part of blog posts
• Write a memorable last sentence so readers feel fortified and inspired by your writing

Module 8: Become a productive blogger

• Follow a simple 3-part checklist to make your blog posts more enchanting
• Plan how to keep up a regular blogging schedule
• Develop X-ray vision so you can fine-tune your writing skills

Sound like a lot?

Yep, it’s a lot. But you’ll work step by step so you won’t feel overwhelmed. The video tutorials are to the point and short (5 minutes each); the activities reinforce what you’ve learned with real life examples; and the cheat sheets provide helpful reminders.

The Enchanting Blog Writing course boosts your confidence as a writer and marketer because it demonstrates how to write better blog posts, and you cultivate your X-ray vision so you can spot and fix weaknesses in your writing.

Who the Enchanting Blog Writing course is for …

This course is for anyone who’d like to engage, educate, and inspire their blog readers.

Whether you run a niche e-commerce site or small agency, whether you’re a consultant, coach, online teacher, personal trainer, interior designer, freelance writer, content strategist, or other service provider, this course helps you write more compelling blog posts, so you can engage your audience and grow your business.

This course is designed for busy people

The course is self-paced and you’ll get life-time access, so you can learn at a pace that works for you.

Online learning outline is included and you can tick off the videos you’ve watched and the activities you’ve completed, so it’s easy to keep track and hold yourself accountable.

What you’ll get

The Enchanting Blog Writing course includes:

• 25 illustrated videos and transcriptsthat teach you how to write blog posts step by step—plus 8 cheat sheets for quick reference
• 32 activitiesthat test your newly acquired knowledge and help enhance your X-ray vision, so you can spot how to improve a blog post
• Examples Book with Blog Inspiration—a PDF swipe file with blog post examples, openings, final paragraphs, and blog post sections to inspire you and help structure your writing