If you’re not on Twitter, then you may have missed the launch (and drama) surrounding the recent launch of two very similar tools.

The first to hit the market was Niche Site Metrics, which was created? By Ian Nuttall.

If you’re not familiar with IanIf so, he is definitely worth following.

He seems to be primarily involved in programmatic SEO. But, he suddenly suggested on Twitter that he create the tool that would become. Niche Site Metrics…and that brings us to the tool itself.

What does it do?

In essence, Niche Site Metrics A growing number of sites are using at least one of the following:

• Mediavine
• AdThrive
• Ezoic
• Newor Media
• Amazon Associates
• Media.net
• adSense
• Freestar
• Shareasale

The data was initially presented as an Airtable document. However, it was later renamed to the Dataset. Ian He began to add more data to it, which led him to needing more than one link from Airtable for buyers.

Now, the data can be found on a dedicated website.

Although you can manipulate the data with a variety of filters it seems that the most effective way to do this is to play around with it. “sort results” The feature could be a bit buggy.

But I should note that I’ve been having issues with my Mac this week, so the glitches I’ve experienced may likely be entirely on my end.

And if it’s not on my end, then I have no doubt that it will get resolved as he’s already made so many updates to this product since releasing it.

How to Use It

I can really only think of two use cases for this tool –

• to discover a new niche
• to discover competitors

For most people, I think this will likely be used to find new niches when you’re stuck and don’t really know what to make a site about on your own.

Lord knows that I’ve already got more sites than I can handle, so my use case is to identify competitors that I may have missed with my normal research.

What I’m looking for are competitors that are low authority who may have identified keywords or topic clusters that I haven’t yet thought of targeting.

You can also use competitor research to see how other sites in your niche bring in revenue.

Using this tool, I’ve already found a potentially lucrative new affiliate program that I joined last week.

Here’s a quick look at the results this tool spits out –

Is it worth it?

At the end, Niche Site Metrics Your follower is just as important as your content-through.

If you plan to use it to find new niches and competitors, there are tons of data available.

This may also be a problem for people suffering from decision fatigue, as the data volume is overwhelming.

And yes, you can readily find all of these sites on your own for free….but this tool saves you time by having them all in one place.

For a one at the end of each day-Time cost $197 I believe it is worth it because it saves me time-Savings aspect.

As I said, so long as you intend to use it.

Don’t just buy this to sit unused like all those things you’ve already bought off AppSumo.

Interested? You can buy it here.

And don’t forget to give Ian a follow on Twitter cause he’s one of the few people in Niche Site These are the days Twitter is well worth following.