

Transform your retrieval from “good enough” to “mission-critical” in weeks, not months. Most RAG systems stall in prototype purgatory: they demo well, but fail on complex queries—eroding trust and wasting engineering time. The difference isn’t just better tech, but a systematic mindset.
With the RAG Flywheel, you’ll:
✅ Pinpoint failures with synthetic evals
✅ Fine-tune embeddings for 20–40% gains
✅ Collect 5x more user feedback
✅ Segment queries to target high-impact fixes
✅ Build multimodal indices for docs, tables, images
✅ Route queries to the best retriever automatically
Week by week, you move from vague “make it better” to clear metrics, focused improvements, and compounding value. Real-world results include +20% accuracy from re-ranking, +14% with cross-encoders, and $50M revenue boosts from better search.
Join 400+ engineers applying this framework in production. Instructor Jason Liu has built multimodal retrieval and recommendation systems at Facebook, Stitch Fix, and through consulting—experience that shaped this practical, battle-tested approach.
Follow a repeatable process to continually evaluate and improve your RAG application
Analyze and Diagnose RAG System Performance
Construct Data-Driven Improvement Frameworks
Design Specialized Search Systems
Optimize Query Understanding & Routing

Jason Liu
Staff machine learning engineer, currently working as an AI consultant
Jason has built search and recommendation systems for the past 8 years. He has consulted and advised a dozens startups in the last year to improve their RAG systems. He is the creator of the Instructor Python library.
The goal of this course is not just to share with you a how-to guide, but rather how to systematically improve these architectures.
We have over 20 iPython notebooks that you can explore, run code to be more hands-on with the experiments that we plan to run
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