Kian Golzari (Foundr) - The Product Development Blueprint

HOW TO DEVELOP AND SOURCE
YOUR FIRST PHYSICAL PRODUCT
AND ACTUALLY MAKE SALES

LESSON 1:BRANDING VS SELLING

90% Get Model Fallacious
Uncover why model-pushed entrepreneurs find yourself all the time promoting extra.
Construct Group With Branding
Learn the way branding lets you create loyal followers and launch new merchandise.
Create Your Core Values
Crystalize what you stand for, your most persuasive story, and why you care.
Model Or Single Product
Study whether or not you need to be a full-fledged model or just promote particular person merchandise.
Folks Purchase From Folks
Walkthrough dialing in your avatar and what to do if in case you have a number of totally different ones.
Insights From High Manufacturers
Mannequin the best way a few of at the moment’s prime manufacturers talk and differentiate their merchandise.
Win The Lengthy Recreation
See easy methods to construction your model and enterprise to outlast and outsell your competitors.

LESSON 2:BEST-SELLING PRODUCT GROUNDWORK

Serve A Clear Buyer
Comply with alongside step-by-step as Kian will get you crystal clear on precisely who you’re serving.
Confidently Pricing Your Product
Study Kian’s distinctive pricing technique so you possibly can value your product the best means.
Develop Should-Have Merchandise
Simply flip any “nice-to-have” product right into a “must-have” answer.
Know Your Markets Language
Align your potential prospects preferences together with your model and product expertise.

LESSON 3:PRODUCT DEVELOPMENT
PROCESS – RESEARCH PHASE

Examine The Competitors
Comply with Kian’s step-by-step course of for “swiping” insights out of your competitors.
Create A Imaginative and prescient Board
See easy methods to create a imaginative and prescient board to deliver the right concept to life.
Affirm It Will Promote
Kian walks you thru his favourite software program and instruments for figuring out product demand.
The Secrets and techniques Of Samples
You’ll find out how Kian makes use of samples to predictably create a class-main product.

LESSON 4A & 4B:PRODUCT DEVELOPMENT
PROCESS – CREATION PHASE

Imaginative and prescient-Benefit Product Creation
The way to use what you see that others don’t to create a product that stands out.
Greatest Product Creation Guidelines
Comply with Kian’s finest practices round the place the most effective merchandise come from.
Discovering The Proper Provider
The way to discover, negotiate, and get samples from the best suppliers.
Kian’s Favourite Product Examples
Walkthrough of product creation examples you possibly can mannequin your product round.

LESSON 5:WHICH PRODUCTS & WHEN

Create Your Hero Product
Nail down your personal hero product which the remainder of your model might be constructed round.
Understanding Flagship Merchandise
Study why authenticity and individuality are key drivers for profitable flagship merchandise.
Creating Your Product Ranges
See how manufacturers like North Face mix inspirational advertising with product vary.
Extra Profitable Product Examples
Get impressed by extra of Kian’s favourite product examples and use them as blueprints.

LESSON 6:THE SPEED OF PRODUCT DEVELOPMENT

Why Pace Is The whole lot
Kian reveals you easy methods to transfer quick when you’ve a product concept.
Validate Earlier than Launch
Learn to save money and time by validating your concepts earlier than committing to them.
Don’t Overdevelop Your Product
Uncover the correct amount of product improvement you want when simply beginning.
Launch For Appropriate Season
Get Kian’s hard-earned classes about when’s the best time to launch your product

LESSON 7:PACKAGING, PRODUCT NAMES,
& LOGOS

Create Unforgettable Packaging
See easy methods to make your packaging and unboxing a outstanding buyer expertise.
Discover The Excellent Identify
Kian reveals the best and flawed means of naming your product and your model.
Select Your Model Colours
Comply with a confirmed course of for making the colours of your model really feel distinctive and invaluable.
Choose The Proper Emblem
Study the several types of logos and which one matches your particular model fashion.

LESSON 8:PROTECT YOUR PRODUCT IDEA

Non Disclosure Agreements
Kian walks you thru what contracts you want and when to really use them.
Preserve Your Product Personal
Study Kian’s 10/5/3/1 rule to assist guarantee suppliers don’t knock off your concept.
When To Use Patents
What that you must find out about design and utility patents in your particular market.
Protection Towards CopyCats
See the precise actions Kian takes when his product will get copied.

LESSON 9:CHOOSING THE RIGHT SUPPLIER

Use A Spec Sheet
Kian consists of his personal detailed spec sheet guidelines you’ll use with each provider.
Should-Ask Provider Questions
Comply with the step-by-step questionnaire supplied to know if a provider is secure to make use of.
Provider Compliance Certificates
Learn the way Kian ensures that merchandise he’ll be getting meet all authorized necessities.
Earlier than Selecting A Provider
Hearken to Kian’s robust recommendation on what most individuals ought to do earlier than sourcing.

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"This course is available and delivery within a few hours!"Kian walks you through his favorite software and tools for identifying product demand.

Kian Golzari (Foundr) – The Product Development Blueprint