Master the skills to hear and get heard when it matters most, so you can create exceptional impact in your business â
for yourself and the people you serve
Itâs holistic, human-centred, and (of course!) strategic, thanks to the fact it puts the focus firmly on teaching you how to think, rather than simply telling you what to do.
That way, youâll never meet a situation you canât respond to, which is critically important, since no two businesses are exactly the same.Â
OTHER PROGRAMS
âč Are often hyper-focused on a specific skillset (e.g. launching a podcast, crafting a pitch) OR try and do it all â which usually results in an overwhelm of material, and a sense youâll never actually get through it.
âčTeach processes, and work on a copy-paste model of success.
âčFocus a lot on theory â teaching you why and how something works, but leaving you to go and do the thing alone.
âčFocus only on the external parts of the skills they teach (e.g. what you should say on a discovery call, or the kind of language to use on a sales page), or devote a single session to âmindsetâ and call it a day.
âčApply a narrow lens to what they teach, leaning a lot on tips, tricks, and standalone tactics.
COMMS CAMP
âčTeaches a hyper-specific skillset (interpersonal communication) then applies it to various scenarios youâll likely experience in the course of running and growing your business.Â
There are just 14 skills lessons in total (almost all of which are 20 minutes or less) and the application-based workshops are designed so that you only dive into those which are relevant, when theyâre relevant.
The whole idea is you master the building blocks, then put them together in whatever shape fits your current challenge.
âčTeaches skills in a way that encourages you to make them your own, safe in the knowledge that context and authenticity will get you further than trying to emulate someone else, any day of the week.Â
Comms Camp is also a place for success on your terms, because thereâs just as much joy in cracking 500K as there is in having more time to devote to creative pursuits, or only working school hours. In other words, thereâs no âshouldsâ to aim for, and you get to define the metrics that matter.Â
âčTakes a holistic, human-centred approach, pulling together concepts from the worlds of psychotherapy, sales, and copywriting, and putting them in the context of online businessâ
In a way that acknowledges that everything in your business is interconnected.
âčAlso addresses the conversation thatâs happening in your own head, because feeling comfortable (and even excited) about connecting with people, right across your business, is just as â if not more â important than learning the skills themselves.
âčIs OBSESSED with bridging the gap between theory and practice as quickly and easily as possible.Â
Thereâs a custom-GPTÂ (called CommsBot)Â that allows you to practice the skills youâre learning in different scenarios, so the real-life sales call isnât the first time youâre using reflection, or next weekâs group coaching session isnât the first time you try something from the âuse of selfâ bucket, or that upcoming podcast interview isnât the first time youâre flexing your question-asking skills.Â
In addition to CommsBot, there are a bunch of resources (think communications audits, worksheets, and annotated examples) that help bring what youâre learning to life.
And, if you opt for the VIP version of Camp (more on this below!) thereâs a huge amount of support, including 1:1 coaching via Voxer, group therapy sessions, live skills practice/Q&A/GSD sessions, and a Slack-like group space where you can interact with a tight-knit group of other Campers.
Each lesson inside Comms Camp is an audio file, so you can listen at your desk or on the go.
And, if youâre the kinda person who needs visual stuff to make concepts stick, youâll LOVE the resource section. Itâs full of cheat sheets, worksheets, communications audits (so you can get a handle on what youâre doing well and what needs your focus) and annotated examples.
Module #1: Preparing the space
1.1 Setting an interaction up for success
1.2 Creating safe spaces
1.3 Defining roles and responsibilities
Module #2: Encouraging disclosures
2.1 Mastering nonverbal communication
2.2 Asking better questions
2.3 Checking in and moving forward
Module #3: Working with feeling and meaning
3.1 Pinpointing the message underneath the words Â
3.2 Removing shame and facilitating sharing
3.3 Making complex ideas relatable
3.4 Flipping the focus
Module #4: Advanced Skills
4.1 Silence
4.2 Constructive disagreementÂ
4.3 Use of selfÂ
4.4 Closing
Selling yourself and your offers
Expect a fresh, human-centred way to conceptualise sales (whether youâre selling over zoom, on a sales page, or in a direct pitch), plus skills and examples to help you enact it in a way that fits.
Facilitating a group space
This workshop tackles the critical tasks of creating safe spaces, fostering meaningful connections, setting up valuable exchanges, and managing the personalities inside. The end result? You have a space that accelerates the value of the offer itâs attached to.
How to manage when someone dominates the conversation
Over-talkers are tricky, wherever they pop up in your business. This workshop gives you practical skills and clear direction on how to regain control of the conversation in a way thatâs assertive, not aggressive â no matter how frustrated youâre feeling in the moment.
Handling objections
Informed purchasing decisions are excellent. Unanswered objections are not. This workshop gives you the skills and confidence to tackle objections proactively, in a way thatâs perfectly aligned with what your products and services actually offer, so you can sell more things to the people whoâll get real benefit from them. Pretty neat, huh?
Crafting a keynote
Speaking on a physical â or virtual â stage is one of the most effective ways to build your authority and grow your audience â as long as you can share your expertise in a way that resonates with your audience and aligns with your offers. This workshop will help you do just that.
Plotting an email automation
By the end of this workshop, youâll be able to understand when, how, and WHY to segment your list, as well as how to leverage personalisation to make your subscribers feel like theyâre reading emails that have been crafted just for them â a seriously valuable skill in the AI-era!
With a new workshop added each and every month.Â
AS GOOD AS THE CONTENT IS, IT CANâT WORK ANY MAGIC ON ITS OWNâŠ
Wellâ
That and the fact that there are an infinite number of applications for the skills inside Camp, depending on:
đđ» the business you have
đđ» the mediums and assets you use to communicate, and
đđ» all the delicious uniquities of the people you interact with
And it took 5 months and a 22 page Google Doc for me to realise I couldnât and, perhaps more to the point, shouldnât create lessons for all of them, because weaving your way through a bunch of irrelevant content to get what you need is a very shite experience, whereas having a tool that is willing and able to get to work on the exact task you need to tackle, when you need to tackle it, is very bloody good.
COMMSBOT IS TRAINED TO BELIEVE THAT THE PROCESS IS CRITICAL TO THE OUTCOME, AND A BLACK HOLE OF WHAT WORKS, WHEN, ANDÂ WHYÂ IN REGARDS TO THE CONVERSATIONS IN YOUR BUSINESS IS HELPFUL TO NO-ONE
Thatâs why it justifies its suggestions â regardless of whether those are which Qs to ask in your course-completion survey, how to frame your mid-project check-in with that tricky client, which skills to focus on (along with suggestions of phrases and approaches to try) during your next sales call, or whatever deliciously-you-shaped task youâre partnering with it on â by linking them back to the Comms Camp content.
That way, you can see exactly how itâs applying the Comms Camp knowledge to your specific scenario, which allows you to do the same thing moving forward.
COMMSBOTâS SOLE PURPOSE IS TO HELP YOU BECOME AN EXPERT COMMUNICATOR, *NOT* AN EXPERT AI-USERâ
Because only one of those skillsets is going to help you in the hundreds of on-the-fly, need-to-communicate-with-another-human-being-moments you encounter every month as you go about your business.
COMMSBOT THRIVES ON CONTEXT
In fact, it will prompt you for more detail about the help you need, or the roleplay you want to run, until it has enough to provide something genuinely useful.
At that point, it will summarise what itâs going to do, and ask for your confirmation that itâs understood the assignment. Then, once itâs got the all clear from you, it will get to work.
COMMSBOT IS TRAINED â PURELY â ON THE COMMS CAMP CONTENT, BUT CAN ACCESS THE INTERNET TO GATHER CONTEXT ON HOW TOÂ APPLYÂ THAT CONTENT TO THE SCENARIO YOUâRE WOKRING ON
That way, you know its suggestions are based on insights from a legitimate source, rather than some dark and dubious corner of the internet, AND you can quickly and easily pull context in from the internet to help shape the outputâ
Bits of VoC, for example, or information on that podcast youâre about to pitch or guest on, or that landing page you want to optimise, or even nitty gritty things like getting it to format your survey in line with the input fields of Typeform, so you can literally copy-paste, without having to worry about formatting.
COMMSBOT *ALWAYS* PROVIDES A DEBRIEF AFTER A ROLEPLAY
CommsBot roleplays are awesome on their own (honestly, even saying things out loud is insanely helpful, but when you add in CommsBotâs ability to play any role, right down to Qs or curveballs you want it to throw your way, itâs next level), but â because Iâm such a huge fan of reflective practice â I didnât think theyâd be complete without also offering you insights on what you did well, what could use some work, and suggested next steps.
CommsBot also creates a transcript of the roleplay (and the debrief!), so you can easily refer back to things you said, or ideas it suggested.
In short, CommsBot allows you to bridge the gap between theory and practice as quickly, easily, and successfully as possible
Ideally, youâd make your way through the 14 foundational skills modules first, but if time is tight, you can jump straight to the âSelling yourself and your offersâ workshop in the practical applications section, where youâll:
Learn how to conceptualise selling as a conversation, regardless of whether the sale is happening in a real-time, verbal exchange or in a written, asynchronous one â like on your website (and what a relief it is â responding to someone is so much easier than simply announcing yourself, amirite?)
Understand how to frame your offer in its most appealing form
See how to pick up on the message your prospect is delivering *between* their words (i.e. the one that will almost always get in the way of a sale if it goes unaddressed)
Build out your prospectâs frame of reference so they can easily grasp the glory and relevance of your offer
Uncover two key (and super simple!) shifts to ace your close
Sit with some reframes around some of the mindset stuff you might have about selling
And, if you know your prospect might have some curly questions or stubborn hesitations around investing in your offer, you might also want to dive into the âHandling objectionsâ workshop, taking some time to sift through the real-life examples so you can see the approach in action.
Once youâve got your footing, you can head on over to CommsBot, activate roleplay mode, and share as much context as you can about the call.
What are you selling?
Whoâs your prospect?
What kind of objections do you think (or know!) they have?
Whatâs their demeanour like?
What are you nervous about?
Which parts of the call, specifically, do you want to work on?
Once CommsBot has all this intel down-pat, you hit the audio button and start talking (and yes, you probably feel silly talking to your screen, but after a few minutes, it starts to feel like a real conversation, so you stop thinking about how this might look from the outside⊠strange looks from your cat notwithstanding đ).
When the âcallâ is over, or if you want a break, you say âdebriefâ and CommsBot provides insights on what you did well, what needs work, what you could try, and what you might like to do next.
đđ» Maybe thatâs roleplaying the close againâ
Or redoing the whole call, but this time CommsBot will throw more curveballs your way
đđ» Maybe itâs engaging CommsBotâs implementation modeâ
So you can craft an email to send your prospect the day before the call, to better frame the interaction and set their expectations
đđ» Maybe itâs getting CommsBot to help you better understand what a good reflection sounds likeâ
So you can spend some time honing that specific skill
đđ» Or maybe itâs slipping into a different roleplay â
One where you and CommsBot switch roles, so you can hear and feel how some small shifts can make a big difference to the conversation
GET STARTED BELOWÂ đđ»
First up, as far as Iâm concerned, the inclusions in ANY offer should be entirely focused onwhat helps the people inside the container reach their goals easier, faster, and with more successâ
And I donât think those things are 64 zoom calls, unwieldy slack groups, and theme months that may or may not apply to your unique business and goals.Â
Thatâs why Comms Camp VIP:
â Is capped at 16 people. Always.
â Has a streamlined group space(because 17 separate channels is a *perfect* recipe for time-suck and overwhelm)
 â Avoids a forced focus every month, in favour of being a space where you can ask for support on whatever challenge or opportunity you have in front of you right now
â Offers dedicated and generous amounts of 1:1 support, via the magic of a 24-hour coaching window inside of Voxer each and every month, where you can bounce ideas around, ask questions, get help with specific scenarios, talk about the gnarly stuff (fears, doubts, successes and the like) â whatever will help you most!
â Has a deliberate, sustained focus on intrapersonal work(i.e. exploring and unpacking the way you communicate with yourself â things like the stories you tell and beliefs you hold â and how that interacts with your business), which weâll tackle in monthly group therapy sessions (more on these in the FAQs!)
â Has no lock-in contracts, because if/when it stops helping you get results that matter, itâs silly for you to stay
Because, sure: we all want enough money that we donât have to worry about it, as well as exceptionally satisfied clients or customers, and a way to generate leads that doesnât feel like pushing an elephant up Everestâ
But what those things mean for each of us is entirely subjective.
Maybe you want to be able to go to a coffee shop one day a week with your Remarkable â totally unplugged â and just write stories
Maybe itâs less about having a million dollar business and more about having enough to fly your sister home for Christmas
Or, maybe you do want the million dollar business, partly for the money, but also so you can say âI did the thing!â
Maybe you want to buy a nice car (not too expensive, but cool ;))
Maybe success looks like a couple of long-term clients with recurring, interesting workâ
Or being able to take on $10k/$15k/$20k projects in your business without blinking an eye and KNOW you can handle them
Maybe itâs about no longer undercharging, and no longer feeling over-worked
Maybe itâs about getting into conversations with potential clients where they already have an idea of what is possible for their project, rather than having to hard-sell what you do and why itâs a game-changer for their products
Maybe itâs simply feeling excited whenever you talk about your business, and having that excitement translate into a steady stream of leads
Maybe you want your stuff to be a little bit more on autopilot, with your lead magnets funnelling people to the right place
Maybe you want a no homework lifestyle
Or a way to make money even when youâre not on the tools
Perhaps itâs working out how to use your skillset to serve yourself more, not just your clients
Maybe itâs about being invited to be a speaker at events all around the world (and getting paid + travel comped)
Maybe itâs heaps of long meals and dancing
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