*At least, not enough ~ish~ to feel confident you’ll have a 5 or 6-figure paycheck the first week you launch.
Your burnt-out-business-owner brain is like:
→ “The sooner I put it out there, the better.”
→ “If I just make an announcement post, I could launch tomorrow.”
→ “As long as I have a huge discount, the sales should be fiiiine.”
(If you listen very carefully, you can almost hear all of the copywriters in the world screaming “NOOOOO!!!” to ALL of the above)
But if any of those thoughts have crossed your mind, you’re NOT the only one. In fact…
*And as two people in that second group, we know why.
We started selling our first digital products in 2022. That year, we made $27,000 from our resource shop with minimal marketing, and honestly? We felt like we were WINNING. (Passive income = yay!!!)
But then, in January 2023, we ran our first-ever “official” launch for our Write Your Site Workbook. Our Big Reach Goal was to make $15,000 the week we launched.
But we didn’t make $15,000.
We made $50,000.
That means our Week 1 launch paycheck was almost double what we made in our resource shop the ENTIRE previous year. Fast forward to now: we’ve had $50,000, $150,000, and even $200,000+ launches for our digital resources.
And here’s the kicker:
→ We don’t sell any high-ticket offers*
During those launches, our most expensive product was sold for $499.
→ And we don’t spend any money on launch marketing
No contractors. No ad spend. Nothin’.
…Which is great news for you!!! Because if you’re growing a small business, you don’t have the time (or the budget!) for a massive and expensive marketing effort.
But WE DO have the time, the budget, and the marketing know-how. And we still don’t spend weeks or thousands of dollars planning our launch marketing to make it successful.
Instead, we focus the majority of our marketing effort on the place where our hottest leads are hanging out:
That’s not a guess — it’s a fact. More than 85% of people use Stories to discover new products, and 50% of Instagram users have bought something after seeing it on Stories. That means approximately 1 billion people have used Instagram to shop!
And the vast majority of people watching your Stories are both A. already following you and B. already interested in what you have to offer. So if you’re not using Stories for a launch, you’re missing out on your hottest leads.
And the best part is Instagram Stories aren’t rocket science.
They’re not complicated like email funnels, they’re not high-stakes like ads, and they don’t need to be expertly designed like sales pages, freebies, and posts.
We prep ALL of our Instagram Stories for a launch in just 1-2 days, and it pays off BIG TIME. You can totally do it, too.
The Masterclass
In this 90-minute masterclass, we break down the repeatable 7-day Story launch strategy that has helped us successfully launch new offers again and again and again!
This is where you warm up your audience and *subtly* get them excited for what’s coming.
Now the hype gets real. This is where you get your audience itching for your cart to open because they’re ready to press “Buy.”
Finally, you release your offer into the world. This is when you have to put your phone on silent because it’s blowing up with sales.
We’ll teach you what to write each day of your launch and how to write it well. (Plus, you can use the structure of our launch strategy for other launch marketing you do, like emails!)
How to build anticipation for your offer before it goes live so you get DMs on launch day like “Immediately purchased! I’ve been waiting for this!”
Exactly what to post on Stories for the 7 days of your launch to maximize sales and get people to want to buy NOW
How to officially introduce your new offer to your audience (we’ll teach you the exact strategy we use to make Launch Day one of the most profitable days of every launch we’ve run!)
Simple but WILDLY effective messaging techniques to position your offer as the single best option for your target audience
How to use a prelaunch to increase the amount of money you earn during your launch (we’ll teach you specific prelaunch strategies to use!)
How to increase urgency and make people want to buy from you NOW (without sounding salesy!)
& When to run your launch to maximize the number of people jumping on your offer!
In the BONUS 7-Day Launch Sequence downloadable, we wrote slide-by-slide IG Story templates for all 7 days of your launch so you can put the strategy into action ASAP!
We even wrote examples for every slide slide, because it wouldn’t be a Maha masterclass without showing you how it’s done!
By the end of this masterclass, you’ll know exactly what to post before, during, and after a launch to confidently sell your offer like a professional copywriter (or two).
Of course Instagram Stories work for you guys. Don’t you have, like, 100,000 Instagram followers?”
We do now! But we didn’t always. And most large Instagram accounts see their conversion rates DECREASE once they’ve grown to our size. Meanwhile, we’ve successfully scaled our income with our audience. And that’s because — plain and simple — we know how to sell!
The strategy in this masterclass isn’t about reaching more people; it’s about effective copywriting. That means it will help you sell your offers whether your audience is 500-strong or 100,000-and-struggling. Speaking of which…
BUT THAT’S NOT TRUE!
Learning how to run a successful marketing campaign (which is essentially what a launch is) is even more important if:
→ You’re relatively new to business, because you have to build more authority and offer awareness to make people want to buy
→ You’ve already put a lot of time into making your offer, because as a business owner, your time is money (and in this case, you already spent it!)
→ The financial stakes are high, because the future of your business really does depend on how well you can sell!
1. A proven sales strategy to help your audience move past mental blocks and excuses into action
2. Copywriting strategies to make the value of your offer so undeniable that your people *want* to jump in
3. Fill-in-the-blank Story templates to help you put the Story strategy into practice as quickly as possible
Basically, you’ll get a complete plan laid out for you — no guesswork, no confusion. Just follow the Story strategy we’ve tested and perfected, and your launch marketing plan = done.
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