How to structure your SEO analyses and Content audits easily.
The course is always expanding with new content and YOUR recommendations.
And not only what to show but also how to communicate it!
Swamped by SEO data?
Are you wasting countless hours on Excel?
You are in the right place.
I will teach you how to create powerful audits.
You’ll learn how to analyze small and big websites with your laptop.
✅ Use GSC and GA4 Data to their fullest potential
✅ Learn Python/SQL for your needs
✅ A complete blueprint for auditing websites
✅ How to 10x your productivity
✅ BigQuery explained easily
Marco’s course is amazing.
Just to give one example, I’ve used his content decay code and guidelines to run a large analysis of over 50k pages across multiple countries.
It was a strong starting point for a deeper analysis and we found answers and a narrative to explain the why behind traffic changes.
Gus Pelogia – Senior SEO Product Manager @ Indeed
I will teach you how to audit any website.
Find which pages are decaying, which are opportunities and take control of your SEO.
Big websites are a different game.
I teach you how to handle them and what you can do to make your life easier.
Most of your boring SEO tasks can be automated.
No need for fancy or expensive tools, I show you a blueprint to do so.
This SEO Analytics course is a valuable resource for anyone looking to deepen their understanding of SEO analysis.
Marco provides clear and well-structured explanations, even for complex topics.
The integration of Python for automating data extraction and analysis is a key strength, making this course particularly useful for those managing large-scale SEO projects.
The tools and scripts offered are immediately applicable.
I highly recommend this course to anyone looking to enhance their analytical skills in SEO and gain more advanced technical insights.
Irene Ventimiglia – SEO & Digital Marketing Consultant @ The Level Group
Python is the most popular programming language right now and for good reasons.
This tool is invaluable for data analysis, scraping and building AI applications.
BigQuery is the absolute must when analyzing big websites
It’s ease of use and powerful features make it ideal for analyzing both small and big websites.
SQL is the #1 data language and what you use to pull data from databases.
It’s even more popular in SEO after the release of BigQuery’s Bulk Export option.
The modules below are purely for demonstrative purposes.
Each module contains several lectures with videos and code.
This course is over 30 hours or longer with videos, tutorials and code notebooks.
Getting ed With Analytics
Website Auditing + Processing Intro
Dealing with Big Websites + BigQuery/SQL
Additional Use Cases
How To Create Effective Reports
To become a master in Analytics, you need to focus on a few key applications.
Technical implementation of tracking codes and tag management systems
Multi-touch attribution and customer journey mapping across channels
Test design, statistical analysis, and conversion rate optimization
✅ SEOs who want to learn data analysis
✅ Data professionals who want to learn how to use SEO data
✅ Developers/IT professionals interested in SEO
✅ People who want to join a community of data enthusiasts
❌ Teach you SEO
❌ Make you a software engineer
❌ Be fluff
If you work with SEO data and want to improve your analytical skills, this is the course for you.
You’ll find ready-to-use code snippets and sample datasets to immediately put what you learn into practice.
What impressed me the most was the hands-on application to real-world cases.
Understanding Marco’s thought process—he’s always available for clarifications—is the real added value.
You can apply everything immediately and start seeing results right away.
Gianluca Rodighiero – SEO & Analytics Consultant @Nucleus Agency
Analytics is NOT about code or Python, it’s about adding value to the business.
While coding is an important means I will teach you, it’s not the end goal.
I assume that my students have no previous experience with code.
My code is ready for use and requires minimal tweaking. AI tools are more than enough to write working Analytics code.
An efficient process can make a difference for a business.
I teach you methods that create effective processes you can use to enhance your organic presence.
And not only…
You can apply the same criteria to other marketing channels.
The course covers situations in the life of anyone analyzing search data.
Whether you are an SEO or an IT professional, it doesn’t matter.
You start the course and end it with a framework on how to work and confidence in tackling problems.
I am a Web Analyst specialized with a background in Business, SEO and Content.
A lot of people worldwide read my content and use my advice to add value to their projects.
If you feel lost with all of that data and don’t know how to integrate it into your business…
I am the right guy for you!
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