Look… most marketers understand the difference between front-end/cold traffic acquisition offers…
And warm traffic/backend offers.
Yet… when it comes to their OWN service businesses…
All this knowledge seems to “be forgotten.”
A lot of copywriters try to sell “commoditized deliverables…”
Like “email marketing” on the front-end.
Then wonder WHY they’re struggling.
Because that’s way too VAGUE of an offer…
It’s something you sell on the backend AFTER earning a client’s trust.
But if you want to land that client in the first place…
You can’t come out of the gate with a commodity.
You have to lead with an URGENT solution to a problem they’re ACTIVELY experiencing.
A problem that very few others are willing/capable to SOLVE for them.
Fortunately, this is EASIER to pull off than you may think.
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