Based entirely on the Book Yourself Solid system from my bestselling book, this 2-day video webinar will be held on Sunday, Sept. 12 and Sunday Sept. 19, 2010 (11am-7pm ET both days).
You can get all the recordings if you can’t make the entire event.

You’ll build a solid marketing foundation based on trust and credibility so you can get more clients, faster.

Finally, something affordable! You don’t even have to leave your house. And, it’s fast. Learn everything you need to know about getting clients in just two days.

Using my proprietary marketing model you’ll generate a full pipeline of clients and referrals and master hundreds of creative, profit-producing, smarter small business marketing tactics that work.

Plus, it’s going to be a rockin’ good time. I’ll lift you up. I’ll make you laugh. And, I’ll make you feel like a marketing rockstar. The entire event is a video webinar so you’ll see my smiling face for real, honest-to-goodness human connection!

This Book Yourself Solid 2-day video webinar training is an absolute must if you want to:

• Learn how to market professional services.
• Establish a solid marketing foundation so you get more clients.
• Build trust with your target audience and earn credibility within your marketplace.
• Learn hundreds of small business marketing tips, tactics, strategies and techniques that work.
• Feel confident using smarter marketing methods in alignment with your core values.
• Notice a shift in your thinking and feel at ease marketing your products or service.

Completely eliminate feelings of frustration and continually be inspired.

Take the right actions to reach your lead generation and small business marketing goals and set new ones beyond what you previously thought possible.

With the easy-to-follow Book Yourself Solid roadmap you’ll know how to get clients for your small business while making the most of your time, money and energy.

Simplify and conquer your lead generation efforts and start driving in new clients, today.

You’ll fall in love with marketing and selling your services. When you do… you’ll have as many clients as your heart desires.

Book Yourself Solid 2 Day Video Webinar Training Outline

Day 1: Sunday, September 12, 2010
11:00am – 2:00pm Eastern Time

(15-minute breaks will be held every hour.)

Your Foundation

Lesson 1: The red velvet rope policy of working only with ideal clients

• Identifying Ideal Clients, the Duds and Everyone Else
• Discovering What Turns You Off Or Shuts You Down
• Defining Your Ideal Client So You Can Get More Of Them
• Uncovering the Qualities Of Your Ideal Client
• Creating Your Red Velvet Rope Policy
• Learning Which Clients Fit the Profile and Which Don’t
• Turning Mid-Range Clients Into Ideal Clients
• Pruning Your Client List – a Perpetual Process
• Working Only With Clients That Energize and Inspire You

Lesson 2: How to know why people buy what you’re selling

• Learning the 3 Reasons You Must Have a Target Market
• Discovering What a Target Market Really Is
• Choosing a Target Market
• Identifying the Urgent Needs and Compelling Desires of Your Target Market
• Making Your Offers Investable Opportunities
• Choosing the #1 Result You Create For Clients
• Demonstrating the Benefits of Your Investable Opportunities
  • Financial, Emotional, Physical and Spiritual

Lesson 3: How to develop your personal brand so you’re meaningful and memorable

• Finding What Makes You Uniquely You
• Exploiting Your Quirks and Natural Talents
• Crafting the 3 Components of Your Personal Brand
  • Your Who and Do What Statement
  • Your Why You Do It Statement
  • Your Tag Line
• Thinking Bigger About Who You Are and What You Offer
• Deciding How You’re Known in the World

Lesson 4: How to talk about what you do so you’re not confusing and bland

• Why an Elevator Speech Could Be Killing Your Business.
• Looking Like a Star With The 5-Part Book Yourself Solid Dialogue
  • The Long Version
  • The Medium Version
  • The Short Version
• Getting Into a Book Yourself Solid Dialogue with Ease
• Never Again Worrying When Asked, “What Do You Do?”

Day 1 Continued: Sunday, September 12, 2010
3:30pm – 7:00pm Eastern Time

(15-minute breaks will be held every hour.)

Building Trust & Credibility

Lesson 5: Who Knows What You Know and Do They Like You?

• Becoming a Category Authority
• Deciding What You’d Like to Be Known For
• Finding What You Need to Learn and How to Learn It
• Making the Mental Shift Into Expert Status
• Harnessing the Power of Likeability
• Leveraging the 4 Keys to Increasing Likeability
• Establishing the Standard Credibility Builders
• Discovering the Real Meaning of Marketing

Lesson 6: How to build trust with potential clients using the Book Yourself Solid sales cycle

• Mastering the 6 Keys to Creating Connection
• Profiting From the Always-Have-Something-to-Invite-People-to-Offer
• Designing a Book Yourself Solid Sales Cycle Process
• Using the BYS Sales Cycle to Unconditionally Serve Your Clients
• Building Trust Over Time for More Sales
• Choosing the Right Number of Stages for Your Sales Cycle
• Getting People into Your Sales Cycle Faster
• Making the Right Sales Offers at the Right Time
• Automating Your Sales Cycle

Lesson 7: How to create brand-building products and programs to build your list, create passive revenue, and build your credibility.

• Harnessing the Power of Information Products
• Finishing Big by Starting With the End In Mind
• Defining Your Product for Faster Production
• Assessing the Need in Your Marketplace for More Sales
• Choosing the Types of Titles that Sell
• Following the 5 Steps to Creating Your Content
• Pricing Your Products to Hit the Sweet Spot of Sales
• Determining Which Should Be Free and Which Should Be Fee
• Increasing the Speed of Your Sales Cycle
• Discovering What Products to Create First and Why                              

Day 2: Sunday, September 19, 2010
11:00am – 12:30pm Eastern Time

Perfect Pricing and Simple Sales 

Lesson 8: How to decide on the perfect pricing models and when and how to offer discounts and incentives.

• Profiting from the 8 Professional Services Perfect Pricing Models
• Exploiting the 5 Essential Pricing Objectives
• Knowing When to Raise Prices
• Knowing When to Lower Prices and Offer Discounts and Specials
• Understanding that Pricing is What You Pay, Value is What You Get
• Adhering to Pricing Regulations
• Identifying the Value of a Service

Lesson 9: How to use the super simple selling conversation so selling is as easy and comfortable as a day at the beach.

• Using and Loving the 4-Part Super Simple Sales System
• Practicing Selling Without Pressure
• Selling Without Sliming
• Putting an End to One Step Selling
• Selling with Integrity
• Knowing for Certain When to Make Sales Offers
• Reveling in Never Being Nervous to Sell Again

Day 2 Continued: Sunday, September 19, 2010
12:45am – 2pm Eastern Time

The Book Yourself Solid 7 Core Self-Promotion Strategies

Lesson 9: The Book Yourself Solid Networking Strategy

• Profiting From the #1 Activity for Expanding Your Network
• Finding Informal Networking Opportunities
• Finding Formal Networking Opportunities
• Nailing Networking Events – What to Do
• Nailing Networking Events – What Not to Do
• Increasing Your Network by Sharing Your Knowledge
• Building Your Influence by Sharing Your Compassion
• Enhancing Your Status by Sharing Your Network

Lesson 10: The Book Yourself Solid Direct Outreach Strategy

• Creating Your Direct Outreach BYS List of 20
• Sending Letters
• Making Calls
• Sending E-mails
• Sending Postcards
• Doing Whatever-it-Takes Direct Outreach
• Making Personal Connections with Famous People
• Promoting Through the Press
• Creating Your Direct Outreach Plan

Lesson 11: The Book Yourself Solid Referral Strategy

• Understanding What Really Makes a Quality Referral
• Finding Referral Opportunities
• Beginning the Referral Process
• Understanding Why Clients Would Refer to You
• Finding Where Your Referrers Make a Referral
• Communicating How Your Referrers Should Make a Referral
• Starting the Referral Connection
• Following Up with Referrals and Referrers
• Creating Your BYS Gang of 5 for Neverending Referals

Day 2 Continued: Sunday, September 19, 2010
3:30pm – 7:00pm Eastern Time

(15-minute breaks will be held every hour.)

Lesson 12: The Book Yourself Solid Keep-In-Touch Strategy

• Developing Content for Your Keep-in-Touch Strategy
• Choosing Your Keep-in-Touch Tools
• Choosing Ezine Format and Layout
• Deciding On Your Ezine Publishing Schedule
• Avoiding the Biggest Mistakes People Make Sending Newsletters
• Avoiding the Biggest Mistake People Make Using Facebook E-mail
• Getting Attention from Cards, Calls, and Can-Do Keep-in-Touch
• Becoming Known as a Connector in Your Field
• Automating Your Keep-in-Touch Strategy

Lesson 13: The Book Yourself Solid Speaking Strategy

• Learning Self-Promotion Speaking Strategies
• Getting Promoted by Others Speaking Strategies
• Booking Your Way Up the Association Ladder
• Getting Booked to Speak and What You Need to Do It
• Putting Your Presentation Together
• Organizing Your Information
• Knowing When Not to Use PowerPoint
• Selling From the Stage; When It’s Cool and What It’s Not
• Answering The Question: to Speak Or Not to Speak?

Lesson 14: The Book Yourself Solid Writing Strategy

• Mastering the 5-Part Book Yourself Solid Writing Strategy
• Deciding On the Subject
• Choosing an Ideal Topic
• Getting Your Articles Published Online
• Getting Your Articles Published Offline
• Submitting Your Articles to Directories
• Writing the Query Letter
• Helping Editors Help You

Lesson 15: The Book Yourself Solid Web Strategy

• Mastering Website Basics
• Answering the 3 Questions That Make a Website Work
• Choosing from the 10 Most Effective Web Site Home page Formats
• Implementing the 9 Book Yourself Solid Web Traffic Strategies
• Promoting Through Marketing Partners
• Leveraging the 2 Essential Principles of Visitor Conversion
• Owning the Big Three: Facebook, Twitter and LinkedIn
• Learning from Case Studies: Social Media Marketing Strategies in Action

Here’s What You’ll Get in Michael Port – Get Booked Solid

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Course Requirement: Michael Port – Get Booked Solid
Real Value: $99
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