Mindvalley – Social Media Mastery

Mindvalley – Social Media Mastery

For founders, CEOs, entrepreneurs, influencers and executives seeking to master Social Media for the ultimate leverage in the world today.

… … So they can explode their presence or product to a wider audience.

Whether it’s crafting a standout personal brand, boosting your business’s visibility, expanding your reach, or championing meaningful causes, mastering social media is no longer a choice, but a necessity for success.

Succeeding in today’s Social Media is so much more than churning out content.

There’s a science, algorithm, and style to it.

Crack this code and you’ll effortlessly grow your online presence, expand your business, and gain an almost unfair advantage over your competitors.

“If three years ago I was asked this question, ‘what degree gives you the highest chance of success in a career?’

I would have said:

#1 Engineering. #2 Engineering. #3 Engineering.

But I’ve changed my mind in the last two years…

Since the pandemic hit, the #1 demand I have for my companies are people that can take the concept of the business and tell a story about it.

Produce a video, do really rich photography, built out 59 second videos to plaster all over social media to sell product direct to customers.

So if you’re a graduate from the arts or you’re a writer or a photographer or an editor or videographer, all of a sudden I’m paying you $150,000.”

By Kevin O’Leary (Entrepreneur, Investor & Star of ‘Shark Tank’)

Learn from the best social media training institutions – including experts in AI-assisted social media

Mindvalley’s Social Media Mastery program brings together the following experts and training institutions on social media into one comprehensive program.

1. Nas Academy by Nuseir Yassin of ‘Nas Daily’ . The global social media storytelling brand works on social media for world governments and offers university-level social media courses.
2. Hook Point by Brendan Kane, who’s written the definitive books on social media growth, ‘Hook Point’ and ‘One Million Followers’.
3. John Lee, a renowned social media marketing trainer in Singapore and Dubai famous for his sold-out 4,000 people live seminars.
4. AI pioneers such as Domenic Ashburn and Iman Oubou, who are fast becoming leaders in the emerging field of AI-assisted social media.
5. Vishen, founder of Mindvalley, who has built a company with sales approaching $150 million through brand building on social media – as well as Mindvalley’s Chief Growth Officer, Marisha Lakhiani (they are cousins).

These are the brilliant minds who’ve garnered global followings in their millions. Crafted influential brands online. Built multi-million dollar empires. And turned virality into an exact science.

And they’ll be your mentors for the next 6 months, and helping you elevate your social media strategy to a world class level.

Key highlights of Mastery

01

A 6 month deep and comprehensive curriculum in every aspect on social media

02

50 Live Classes Over 6 Months

03

Be part of a community supporting each other in their mastery of social media

Program curriculum

Part 1

The Art of Storytelling on Social Media

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Discover the blueprint to crafting stories that connect and spread like wildfire. You’ll learn how to identify your target audience, foster meaningful engagement, and build stories that align with your brand’s values.

• The principles of effective storytelling: structure, style, and substance.
• Techniques for scripting videos that educate, entertain, and align with your brand.
• Analyze successful branded content to uncover narrative strategies.
• Craft titles and scripts that capture attention and retain interest.
• Strategies for connecting with your audience through relatable stories.
• The role of storytelling in enhancing audience engagement and content success.

Part 2

Behind the Lens: Secrets of Professional Video Production

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Create stunning videos on social media with just the camera on your smartphone. Discover how to enhance your skills in editing, understand platform-specific nuances, and learn to use technical insights to capture attention in seconds.

• Interpret and leverage analytics across different platforms.
• Editing techniques: from basic cuts to advanced storytelling methods.
• Optimizing video quality and export settings for various social media platforms.
• Strategies for efficient video production and using music and subtitles effectively.
• Analyze popular videos to understand effective editing and composition.
• Fundamentals of shooting: camera settings, shot types, lighting, and confident presentation.

Part 3

Leveraging Advanced AI: Scaling Up Your Social Media Content

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Dive into the advanced applications of AI in social media beyond scripting, teaching you how to use AI-driven tools to create visually stunning content and optimize your social media strategy.

• Harness AI for creating compelling and brand-aligned visual content.
• Utilize AI-driven insights for deeper audience engagement and feedback analysis.
• Strategies for integrating AI in your social media management, from post scheduling to influencer identification.
• Explore advanced AI applications for elevating image and video content on social platforms.
• Navigate AI tools to enrich your social media strategy and grow your digital footprint.

Part 4

Charisma on Camera: Boosting Your On-Screen Presence

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Transform your on-screen impact with this focused exploration into building a captivating screen presence. Learn the secrets of exuding confidence and charisma in front of the camera, that engages and retains your audience.

• Techniques to project confidence and authenticity on camera.
• Developing a charismatic and relatable on-screen persona.
• Strategies for engaging your audience through compelling presentation skills.
• Overcoming camera shyness and enhancing your visual storytelling.
• The art of non-verbal communication and its impact in video content.
• Tailoring your on-screen presence to resonate with diverse audiences.

Part 5

Profitable Platforms: Monetizing Your Social Media Influence

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Discover how to effectively monetize your social media presence and transform it into a profitable extension of your brand and business.

• Dive into the world of affiliate marketing, sponsored posts, and direct product sales on social media.
• Learn how to monetize your social media presence while maintaining the trust and loyalty of your audience.
• Strategies to transform your followers into paying customers, clients, or dedicated supporters.
• Create a funnel that effectively guides your audience from your social media content to your products and offers.

Part 6

Cultivating Virality: Strategies for Expanding Reach and Followers

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Learn to identify and leverage key drivers of online engagement and master the art of format ideation for maximum impact.

• Navigate the intersection of business strategy and social media tactics.
• Master format ideation and develop content variations to captivate diverse audiences.
• Employ research and analysis techniques to identify and test engagement drivers.
• Understand the ‘Jenga Theory’ and its application in social media strategy.
• Analyze and refine content strategies based on student case studies and feedback.
• Discovering and applying new techniques for enhancing reach and virality.

What you’ll learn

1. Build a Strong Brand Presence that Attracts and Grows Your Fans

Learn how to establish and position your brand as a dominant force in your niche. Discover strategies to distinguish your brand voice and identity, making it resonate with your target audience and outshine competitors.

1. Connect Deeply with Your Audience & Increase Engagement

Unlock the secrets to fostering authentic and meaningful connections with your audience. Learn to create content that sparks interactions and builds a loyal community around your brand.

1. Create A Winning Content Strategy for Your Brand

Develop a well-defined and strategic roadmap for content creation and distribution. Learn to align your content with your brand goals and audience needs, ensuring a consistent and impactful online presence.

1. Bringing Confidence and Charisma to the Screen

Master the art of on-screen presence. Learn techniques to enhance your charisma and confidence in videos, live streams, and webinars, making every appearance a captivating experience for your audience.

1. Leveraging AI: Supercharge Your Content Creation

Discover how AI can help expand your content’s reach and effectiveness, without the need of additional hires, freelancers or added workload to your schedule.

1. Making Money and Turning Fans into Buyers

Transform your social media followers into a profitable customer base. Learn monetization strategies that convert fans into loyal buyers and understand how to seamlessly integrate sales into your social media strategy.

1. The Art of Viral Storytelling that Captures Attention

Master the art of crafting stories that resonate and spread like wildfire. Learn how to weave narratives that capture attention, encourage shares and comments, and elevate your content to viral status.