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Nina Clapperton – Profitable Part-Time Blogger

Nina Clapperton - Profitable Part-Time Blogger

A Business Model for Business Owners & Bloggers Who Don’t Want to Burn Out

Turn the content you love writing into a calm, profitable, and sustainable business that earns like full-time on less than 20 hours a week.

Over350(and counting!) business owners and bloggers have joined —with 100% saying they’d recommend it. This isn’t just another course. It’s the calm, support-backed system that saves you hours and actually works.

(Formerly “The SEO Roadmap”)

Hey… Is This You?

You’ve got a brain full of ideas and maybe a blog (or 12 half-written drafts) to show for it.
You’re not new to the internet. You’ve tried things—Pinterest, Instagram, maybe even another blogging course to try and get found & monetize faster.

But what you haven’t found yet? A system that actually works with your brain and your energy.

Not one that expects you to post daily. (This one only requires 30 TOTAL)

Not one that turns you into a content machine.

Just something that works. Period.

You don’t need more information. You need real direction.

Like:

→ What to do first.

→ What actually moves the needle.

→ What to ignore.

You might be…

A course creator or business owner who’s ready to make search traffic finally work for you
A blogger who’s seen a few ad commissions trickle in, but nothing that feels reliable
Someone who’s built audience before, but never built the kind of business that could run without you
Or someone who’s just tired of duct-taping advice together at 11pm and hoping something sticks

Whatever your starting point, the end point is the same.

This isn’t about working harder. It’s about finally having a system that’s calm, part time, $2-5k+ month’s profitable, AND sustainable.

One that works when you do, and when you don’t.

If you’ve ever thought:“I know this could work… if I could just get my brain to cooperate (and someone would show me what to do to take one thing off my endless to-do list),” then you’re exactly who I built this for.

What If It Actually Worked?

What if your blog wasn’t just a time-suck or a half-finished idea but a real business asset that made people find you, trust you, and buy from you?

What if…

You wake up to new email subscribers, affiliate commissions, and Pinterest traffic that doesn’t need your constant attention.

You’ve finally stopped second-guessing your strategy and started seeing real, measurable growth from content you like creating.

There’s no pressure to post daily. No algorithm panic. Just a calm, proven system that brings in consistent income even when life is chaotic.

PLUS:

Your tech setup didn’t require a $10k developer or another breakdown
You had a clear path to income (ads, affiliates, products, services—and actual strategy for when to use each)
You knew what to work on next, instead of bouncing between advice that contradicts itself

Search didn’t go away, it just evolved. And I’ll show you how to evolve with it.

You don’t need 100 posts. You need the right 30.

I hit $100K with just 14.

Emma doubled her traffic without posting anything new.

Others built $60K–$100K/year ecosystems with 20 posts or less.

If you’ve been burned by systems that didn’t actually work with your life—this is your pivot.

Profitable Part-Time Blogger™ is a 12-month high-support, self-paced program that feels like having Nina (and Theo) in your corner for a full year without the overwhelm of traditional coaching.

You’ll get everything you need to grow search-backed traffic, convert it into income, and build a business that fits your actual life—all in 20 hours a week or less.

The Search-Powered Business Framework

A 6-Step, No-Fluff System to Build a Business That Grows With You

Whether you’re just starting out or stuck at a plateau, this isn’t about doing more, it’s about doing what actually moves the needle.

Step 1: The Biz-Backed Blog Blueprint

Build a blog that’s set up like a business from day one (or day 700). We reverse-engineer your goals to create a path that fits your life, energy, and income needs—with practical marketing and mindset support from the start.

Step 2: Website Setup (For the Chronically Tech-Challenged)

From domain to done, without the tears. Step-by-step videos walk you through building a site that works for real people and search engines, with plug-and-play shortcuts to save you hours. Yes, even if tech makes your brain hurt.

Step 3: Organic Audience Growth

No dancing on camera. No paid ads. Just SEO that works for humans. You’ll learn how to write content people are already searching for while building trust and visibility that actually lasts. Perfect for business owners and bloggers pivoting from social burnout or starting fresh with a smarter strategy.

Step 4: Affiliate & Sponsor Revenue Systems

Earn money from what you already use and love. Learn how to write affiliate content that converts and attracts sponsors aligned with your audience without turning your site into a billboard.
Reminder: Pageviews are vanity. Conversions are king.

Step 5: Email Without the Overwhelm

Social media can vanish. Your list? That’s yours forever. Set up a simple, effective email funnel that builds trust, earns income, and stays low-lift to maintain, no 100-email welcome sequences required.

Step 6: Digital Products That Scale With You

Create a product once, earn from it for months (or years). Whether it’s your first product or you’re reviving an old one, use the Content Question Framework to generate scalable, evergreen ideas that sell for you.
You don’t need a team, a viral moment, or 100 posts to make this work.

Real Student Result: Kristi used the “Know Your Audience GPT” in Module 1 to map out 6 months of blog content based on her avatar’s pain points.

Wherever You’re Starting—This Program Meets You There

You might be thinking…

“Can this really help me if I just picked a blog last week?”
“I’ve been at this for a while, but I’m stuck at 2,000 monthly views. Is this really for me?”
“I’m running a business, do I really need a blog to make it work?”

Yes. And here’s why:

Profitable Part-Time Blogger™ gives you the full strategy to build a content-powered business with blog-based systems at the core whether you’re starting from scratch or looking to turn your existing traffic into real income.

What You Get That Other Courses Don’t

Retainer-Level Strategy (for Less Than $6.85/Day)

You can literally ask me anything. And I’ll actually answer.
This isn’t “drop a question and hope for a VA.” I do live product audits, freebie reviews, keyword help, site feedback, because I like doing it.
(Yes, I’ve audited blogs on my day off just because it’s fun.)
I know the worst part of building a business isn’t the work—it’s not knowing if what you’re doing is even right.
So I fix that.
You get 12 months of personalized support, and I treat your questions like a real retainer client, minus the $3K/month price tag.
Questions from this week alone:
– “Should I rename all my image files for SEO—or is that a waste of time?”
– “Is this content pillar too far from my niche?”
– “Where should I put opt-in forms on my blog posts?”
No question is too small, too messy, or too ‘not ready yet.’

The Blogging Industry’s Only AI-Powered Support That Does The Work For You

Our over 30+ custom GPTs help with writing posts, repurposing content, brainstorming offers, and more, on demand.
Including:
– Repurpose content across platforms (so you don’t have to manually do it!)
– Generate SEO-optimized titles, descriptions, and meta tags
– Write Pinterest descriptions, Twitter threads, and email sequences
– Create alt text for images (you always forget, don’t you?)
– Track ad traffic & expenses easily
Think of it as your blogging VA, without the hefty hourly rate.
No question is too small, too messy, or too ‘not ready yet.’

Implementation Challenges (With Actual Prizes)

Perfectionism keeping you stuck? Quarterly “get-it-done” challenges help you take focused action, on things like launching your first product, rewriting a post, or building your email funnel.
And yes, there are prizes (like 1:1 calls with Nina) to keep it fun and focused.

24/7 Community Support (That Doesn’t Leave You Hanging)

Stuck on a headline? Wondering which blog post to update?
Post it in the private Profitable Part-Time Blogger™ Facebook group and get real feedback from Nina herself, often in less than 24 hours.
From SEO tips to keyword reviews to product brainstorming, this is your go-to team.
“I asked a question and had a personalized video audit from Nina within 14 hours. That kind of support is unheard of.”

Built for How You Learn

Choose your pace and your format:
– Private podcast feeds
– Closed captions + transcripts
– Text walkthroughs + worksheets
– Pre-filled spreadsheets (with formulas!)
– Big fonts, toggle sections, adjustable speed
This isn’t just info. It’s accessible, neurodivergent-friendly action.

Live Quarterly Q&A Calls (That Fit Your Schedule)

Prefer asking live questions? You’ll get:
Quarterly (and sometimes more!) Zoom calls hosted by Nina herself
Rotating times to support multiple time zones
A safe space to get unstuck, get clarity, and see what others are working on
You’re not just stuck in a course portal alone.
You’re part of a living, breathing content-building community.

TLDR: Everything you’d need to ensure no matter your accountability style or question-asking preference, you are 100% supported.

Wait There’s More!

If You Join Today You’ll Also Get…

The Master Data Studio

No more “what does this even mean?” in Google Analytics.

Nina’s custom dashboard shows you what’s working—pre-filtered, plain-English stats, including rank tracking + audit helpers.

You’re Not Just Learning From One Voice, Quarterly Guest Expert Trainings

Get access to guest-led sessions on topics like:

Newsletter growth
Sponsorships & brand deals
Branding & community building
Podcasting, YouTube, and more

These trainings are handpicked by Nina (and based on community requests), so they’re always timely, relevant, and beginner-to-intermediate friendly.

Replay library included, with private podcast access too.

The One-Click Kadence Design Library

You’ll also get Nina’s own WordPress design blocks for:

Affiliate & product CTAs
Roundups
Resource/deals pages
Plug, play, and publish—no code needed

The Master Email Content Bank

1 year of done-for-you automation
350+ swipeable email ideas for 10+ niches
Affiliate email + click emails + launch templates
Subject line generator GPT
Works with your tone and voice

This isn’t a list of shiny bonuses.

It’s your full content business system, built around how you actually operate.

– Real feedback from a real expert

– Smart tools to write & rank faster

– Templates that do the heavy lifting

– Support when you need it most

Why This Actually Works (Without Needing 100K Pageviews)

This isn’t a game of traffic for traffic’s sake.

It’s not about waiting until you hit 100K sessions or spending the next 12 months chasing Google rankings before you make a dollar.

Inside this program, you’ll:

Start monetizing with as few as 5,000 monthly pageviews
Learn how to build income from multiple streams—ads, affiliates, products, and more
Protect your traffic and strategy from constant algorithm shifts

There’s no perfect time, no traffic milestone you need to hit first.

If you’ve got content or the motivation to start building it, this works.

This program was designed to grow with you, not wait until you’re “ready.”

SheKnowsSEO.co

Who’s Piloting This Program??

Hey, I’m Nina! A multi-passionate, multi-6-figure blogger, SEO educator, and the founder of She Knows SEO™ (and yes, proud dog mom to Theo).
After ditching law school for a $200 flight to New Zealand, I started my first travel blog. It flopped—until I built my own system.
Using the Search-Powered Business Framework™, I turned that flop into a flexible, high-traffic, search-powered business. I hit my first $10K passive month within 6 months, grew to $30K months by January 2023, and built a business that kept running even while I was still working full-time in a law firm.
Since then, I’ve helped hundreds of creators, service providers, and blog-based business owners grow algorithm-proof traffic and consistent income—without burning out or becoming content machines.

Now I live life on my own terms: working part-time hours, sipping cappuccinos in Bari, and helping others build calm, profitable, content-powered businesses that scale with their energy (not their hours).
Because blogging isn’t dead—it’s different. And with the right structure and support? It still works ridiculously well.

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