Pam Foster – How to Write Engaging Newsletters


Pam Foster – How to Write Engaging Newsletters

Pam Foster - How to Write Engaging Newsletters

In search of Predictable Writing Revenue?

This Ignored Writing Gig Is in HUGE Demand… and Can Generate “Month After Month” Revenue That By no means Stops:

  • $800
  • $2,000
  • $3,000
  • $4,000
  • $5,000
  • Extra?!?

As soon as You Can Write This Easy Undertaking That Hundreds of thousands of Companies Want…

The Alternative Is Yours!

Writers who specialize on this missed venture name it the “sweet spot” in our business…

And for good purpose…

It is a writing gig the place you get to take pleasure in all of the freedoms and all of the perks of the author’s life

With out sacrificing that regular stream of dependable month-to-month earnings writers love.

It’s actually the very best of each worlds.

And it’s quite a bit simpler to have than you may suppose.

At this time I’m going to introduce you to this “sweet spot”…

The place you possibly can take pleasure in excessive pay… versatile hours… time to play… consolation… and safety…

Every part a author may ask for.

And the cash?

Properly, that’s what’s so superb about it…

It may be virtually something you need it to be!

You possibly can tackle one consumer and make anyplace from $800 to $2,000 writing only one morning per week…

You can also make it your specialty and rake in $4,000, $6,000, and even $8,000 writing as few as 4 or 5 mornings per week… and nonetheless have loads of time for your self.

Or, in the event you love the writing, you possibly can actually dial it up — and simply make six figures as a full-time specialist!

And since it is a writing gig the place new copy is required month after month…

It’s widespread for firms to pay you a wholesome month-to-month retainer — simply to hold you as their author!

I’ll clarify extra about how the cash works a little bit later.

However the backside line is that this:

When you’re like so many writers I speak to right here at AWAI…

Writers who love the liberty being a contract author can provide them — however are reluctant to give up the safety of a gentle job…

Then you definitely’re positively going to need to know all about this writing specialty.

I’ll clarify all of it forward…

However I ought to first point out that there are different advantages past the cash and safety…

  • It is a writing venture EVERY enterprise ought to have as a part of their digital advertising and marketing technique — irrespective of their dimension, location, or business… so there are all the time extra shoppers on the market (and we’ll present you the way to land them!).
  • The writing right here is straightforward to study, enjoyable to write, and includes SHORT copy — making it the PERFECT start line for a brand new author.
  • This isn’t “sales copy” however fairly content material used to join together with your consumer’s clients frequently — giving them helpful info they’ll need to learn and respect.
  • You’ll by no means “labor” over a venture for weeks and even days. After you have the approach and the components in hand, most writing tasks might be completed in a number of hours.
  • You get to work with fiercely loyal shoppers who worth their relationship with you, which suggests the consumer(s) you land as we speak are seemingly to be shoppers you might have years and years down the street.

Oh, and did I point out?

These tasks are tremendous-enjoyable to write…

Not solely as a result of the content material is “short and snappy,” but in addition as a result of there’s a lot you possibly can write about — which suggests you’ll by no means be at a loss for matters to sort out.

Plus, as you’ll see in a second, this writing specialty permits you to use much more “creativity” than you get to use on different copywriting tasks.

So what’s it that has me SO excited for you and each author who needs to do enjoyable, easy writing that leaves you with loads of time to take pleasure in your author’s life

With out sacrificing a gentle month-to-month earnings?

The reply may shock you…

It’s E-newsletters!

That’s proper!

I’m speaking about these e-newsletters — or e mail newsletters — companies use to have interaction with their clients and prospects, hold them knowledgeable, and keep high of thoughts.

And if there’s any doubt about whether or not e-newsletters are well-liked sufficient for there to be loads of work for copywriters…

Examine your e mail inbox!

When you’re like me, you get e-newsletters from firms you’re linked to…

And once more, in the event you’re like me (they usually’re effectively written)…

You’re keen on to learn them!

As a result of a effectively-written e-publication has info I’m occupied with. And the corporate is aware of I’m , as a result of it’s info I’ve requested to get!

That’s why e-newsletters are SO helpful to a enterprise’s backside line…

It’s that engagement that actually builds buyer loyalty.

And as any enterprise will inform you — a loyal buyer is like gold!


As a result of loyal clients hold shopping for. And in contrast to new clients — it doesn’t price something to purchase them!

I’ll clarify extra concerning the energy of e-newsletters in a minute…

And I’ll provide you with 5 secrets and techniques for writing a whole e-publication.

However first, let me present you a few examples of the kind of e-newsletters you could possibly receives a commission to write.

Right here’s one from The Bruery, a microbrewery in Southern California, the place they counsel beer pairings for every course of a meal:

Fairly cool in the event you’re a beer lover, proper?!

I do know some beer fans who love cooking a elaborate meal at residence and making an attempt to pair the excellent brew with every course.

When you’re a part of that viewers, you’d take pleasure in getting these professional suggestions delivered to your inbox.

Now, that’s nice for the reader…

However what makes this article so helpful for the brewery — particularly since there’s no direct promoting happening?

For one factor, it retains them high of thoughts. So that they’re extra seemingly to be the vacation spot the following time one in every of their readers goes out for drinks.

And right here’s the extra quick worth…

When you had been a subscriber who learn this article and determined to do this concept, what would you do?

You’d purchase the beers they counsel…

THEIR beers!

Now, I don’t need you to suppose e-newsletters are enjoyable solely when your consumer is a “cool” enterprise like a microbrewery. So let me present you one other instance…

Try this e-publication from a B2B firm that gives transcription companies

You may count on a enterprise-to-enterprise (B2B) firm like Rev, which transcribes audio recordsdata like interviews, webinars, and Zoom calls into textual content, to have a boring, “professional” e-publication…

However look how a lot enjoyable that is!

  • The copy is informal, conversational, and well timed (since this got here out round Halloween)…
  • They add worth AND present how helpful their companies are…
  • They hold readers engaged with a ballot to reply to…
  • They share information about their enterprise…
  • They encourage you to obtain their new free app…
  • And there are hyperlinks to their weblog (which is the place they’ll promote extra).

However there’s not a single line of gross sales copy in the entire publication!

Now, when Rev delivers this to their subscribers’ inboxes each month, they keep high of thoughts and hold these subscribers engaged…

Making themselves the pure alternative when a reader wants transcription companies — even when they’ve by no means used Rev earlier than.

However what makes e-newsletters so efficient? Why have so many firms jumped again on the bandwagon and integrated e-newsletters into their digital advertising and marketing technique?

One huge purpose is an important impact they’ve on how readers understand their enterprise…

*️⃣ The “Humanizing” Impact

An e-publication “humanizes” a enterprise…

And offers a face to what usually looks like a faceless entity.

Some firms even have their publication come from one particular person, in that particular person’s voice…

(Not that they’re truly writing it — that’ll be YOUR job!)

Offering the face of an actual particular person helps readers really feel like they know the enterprise on a private degree…

Which makes them extra seemingly to purchase.

Let’s say you join your financial institution’s e-publication.

Who’s it simpler to join with: A faceless company? Or Jane from Accounting?

How a couple of boutique clothes retailer on the town…

Who would you fairly hear from in your inbox each few weeks: The shop itself? Or Audrey, who helps you pick a number of nice outfits?

This humanizing impact is why 31% of B2B entrepreneurs mentioned e-newsletters are the BEST method to develop relationships with potential clients, in accordance to the Content material Advertising and marketing Institute. (That’s greater than DOUBLE weblog posts, which got here in second place at 13%.)

It’s why e-newsletters assist flip leads into consumers… consumers into repeat clients… and repeat clients into loyal followers and model advocates.

However there’s one thing else that’s vital to perceive about e-newsletters…

A part of the explanation they’re so efficient is that readers are extra receptive to them than they’re to most advertising and marketing content material.

And it’s why readers truly look ahead to getting their e-newsletters delivered…

*️⃣ “Invited Guests”

You get an e-publication solely by subscribing…

Which means YOU make the selection to have this e mail delivered to your inbox — your private area — frequently.

That is highly effective…

As a result of it means the e-newsletters you subscribe to are “invited guests.”

You don’t come across them whereas scrolling, or by looking Google…

And because you determined to get these e-newsletters, you’re extra seemingly to open, learn, and reply to them than you might be different content material.

That’s why e-newsletters throughout all industries have a median open charge — that means the reader clicked on the e-mail to learn it — of over 21%.

When it comes to e mail advertising and marketing — that’s like hitting a house run!

And almost 40 occasions increased than the engagement charges on Fb, which common 0.52% or decrease for enterprise pages.

This shouldn’t be a shock…

In any case, you don’t management what you see in your social media newsfeeds. And neither do the businesses you comply with, that need to attain you.

Every part is dictated by some mysterious algorithm…

However if you subscribe to an e-publication, it reveals up precisely the place and if you count on it.

Companies don’t have to fear about whether or not it’ll get to you… they usually don’t have to pay to “boost” their publication in your inbox.

That is nice information for any enterprise that sends an e-publication…

However it’s particularly helpful for small companies…

As a result of in your e mail inbox, the scale, reputation, or “reach” of an organization makes no distinction.

An e mail from Goal gained’t get preferential remedy over an e mail out of your native chiropractor.

And talking of “local,” it is a essential level, as a result of native companies might be a few of your finest shoppers.

However earlier than we discuss shoppers, I need to stroll you thru the easy course of for writing an e-publication…

A course of you possibly can often full in a single devoted morning — supplying you with the remainder of your day for different writing assignments… or to use nevertheless you want!

This manner you’ll know within the subsequent couple of minutes if e-publication writing is the right alternative to begin with…

Or, in the event you’re already writing — whether or not it’s a method to enhance your earnings considerably with little added writing time.

*️⃣ 5 Secrets and techniques to Writing an Engaging E-publication Folks Look Ahead to Studying!

Prepared to see how straightforward it’s to write an awesome firm e-publication?

I’m going to present you proper now — utilizing The Weight Record from the Bulletproof meals and life-style model as a information:

Secret 1:
Seize Consideration Immediately

Individuals are busy.

You’ve bought to seize their consideration immediately or they’re gone.

So your “lead” has to reel them in.

However this doesn’t have to be a lead that lasts for a web page, or two, or longer, such as you’d discover in a gross sales letter.

In an e-publication, your lead generally is a sentence or two — like it’s right here:

This lead is simply a picture, a headline, two quick sentences, and a “Read More” button.

Clear, concise, and related for an viewers that aspires to get and keep wholesome.

Might you write one thing like this?

After all you could possibly!

However that’s simply the primary secret to making a compelling e-publication…

Secret 2:
Get the Proper “Mix”

Each e-publication seems totally different. There’s nobody profitable components.

Some have one lengthy characteristic article and some quick ones…

And others — like Bulletproof’s — don’t embody any full-size articles. As an alternative, it is a digest-fashion publication, with quick teasers and hyperlinks for each bit of content material.

However discover all of the several types of content material right here:

  • Two weblog posts
  • A podcast episode
  • A recipe
  • A video
  • A tip

Whether or not you’d fairly have interaction with content material by sitting down and studying a weblog publish… by watching a video… or by listening to a podcast whilst you’re out strolling, cooking, or brushing your tooth, there’s one thing right here for everybody.

And if you’re the copywriter, the quantity of writing this is able to require could be very small, since you’re simply writing the teasers.

(BUT — right here’s a bonus secret… you receives a commission for writing the publication itself. However you could possibly additionally write the total weblog posts which can be linked to it — for a separate price!)

Secret 3:
Make It POP!

You gained’t be answerable for designing the e-newsletters you write…

However you possibly can have a big effect by making options concerning the design and pictures to embody.

This Bulletproof publication has a related, vibrant picture to go together with each bit of content material, together with this image of one in every of their merchandise in use:

And this screenshot of their founder and effectively-identified influencer, Dave Asprey, from the video he shot:

However it’s not simply photographs and design that make the publication pop. You possibly can counsel and write content material that’s extra visually interesting…

Assume sidebars… quotes… bullets… statistics… charts… There’s actually no restrict to what you possibly can embody.

Something that’s related, helpful, and a focus-grabbing is worth it — so let your creativeness run wild!

Secret 4:
Embrace an Unique Provide to Make the Reader Really feel Particular

The principle level of an e-publication is to join… to construct a relationship with the reader… and to keep high of thoughts.

That doesn’t imply it might’t promote. In truth, together with a proposal is commonly a good suggestion.

Give it some thought…

When you subscribe to an organization’s e-publication, you’re a part of a particular group. You’re getting inside data different folks don’t get.

And also you’d in all probability prefer it — even really feel particular — in the event you bought an unique supply only for being a part of that group.

So by all means — embody a sale nobody else will see.

The vital factor to bear in mind is that any supply in an e-publication ought to really feel like a bonus — NOT the point of interest.

See how Bulletproof sells of their e-publication:

This small part comes proper after the primary article. However discover, it consists of only a headline and 4 merchandise with their picture and value.

That’s it…

No gross sales copy…

Nothing for you because the copywriter to write…

They usually get proper again to the content material after this.

Additionally they do one different seamless little bit of promoting towards the tip of the publication:

The ultimate piece of content material is a helpful tip. And it matches the theme of this concern — making wholesome decisions whereas touring.

It simply so occurs that one in every of their merchandise is the answer you need to use to comply with this tip. So that they make it straightforward to store for that merchandise.

It’s actually not even gross sales copy. It’s simply good, strong content material.

And that leads to the ultimate secret for writing an awesome e-publication…

Secret 5:
Don’t Let Your Effort Go to Waste!

Nobody will ever see the e-publication you write in the event that they don’t open it…

So you might have to craft a compelling topic line that stands out in readers’ cluttered inboxes and virtually forces them to open it!

Don’t depend on the truth that they signed up for this article and need to get it.

You possibly can’t take their consideration as a right, as a result of there’s nonetheless a lot competing for his or her consideration — not simply of their inbox, however of their textual content messages, on Netflix, and of their private life.

Something and all the pieces they’ll do with their time — even sleeping — is competing for his or her consideration with the e-publication you write. So be sure to write a topic line that compels them to open and browse the e-mail NOW!

And that’s actually it…

These 5 secrets and techniques will enable you to write partaking e-newsletters which can be quick, enjoyable, quick paced, non-salesy — however nonetheless a key part of your consumer’s advertising and marketing.

So in the event you suppose you’d like to write e-newsletters, you could be questioning…

What sorts of companies use them? And the place can I discover shoppers?

Properly, I’ve excellent news for you…

*️⃣ Shoppers Are All over the place!

There’s no restrict to the kind of enterprise you could possibly work with…

Whether or not it’s a giant company like Walmart… a midsized firm like AWAI… or perhaps a solo skilled like a dentist…

It pays to have an e-publication.

In truth, 83% of companies already use e-newsletters to talk with clients and leads, in accordance to advertising and marketing weblog Omnisend.

With so many firms already sending e-newsletters, you gained’t give you the chance to stroll three steps with out bumping into a possible consumer!

It doesn’t even matter what area of interest you need to write in.

Software program… beer or wine… investing… actual property… self-protection… pet grooming… residing abroad… vintage furnishings restoration…

The choices are countless.

And like I discussed earlier, you gained’t have to go far to discover a few of your BEST choices…

All of the Shoppers You Want Proper Outdoors Your Entrance Door!

Take into consideration all of the native companies… the solo professionals… the service suppliers in your hometown…

Medical doctors…



Gyms, spas, and health golf equipment…

Cafés, delis, and occasional retailers…

Salons and barbershops…

Little League and youth sports activities organizations…

And that’s simply scratching the floor!

These companies may all profit from publishing an e-publication.

Give it some thought…

Their e-publication would hold folks knowledgeable about what’s occurring of their enterprise…

It could display their experience and present how likeable they’re…

And it may even supply reductions or particular offers.

Take an orthodontist, as an illustration…

If his apply despatched a month-to-month e-publication, every concern may profile happy clients who’ve had their tooth straightened, and present their earlier than-and-after photos.

It may also have an article on caring on your braces or retainer.

And there might be a month-to-month deal for a free session.

When you’re a father or mother whose little one wants braces, who would you select…

An orthodontist with an ordinary web site however who you haven’t any private “feel” for?

Or the orthodontist who reveals you his monitor report of success AND whose e-publication additionally helps him come throughout as pleasant, useful, and approachable?

After all you’d go together with the one whose e-publication offers you confidence he’ll do an awesome job and be nice to take care of.

And ANY native enterprise may gain advantage in the identical method.

Working with small, native companies is a good answer in the event you’ve ever nervous about touchdown shoppers or felt such as you didn’t know sufficient to write for a giant firm with a totally staffed advertising and marketing division.

It’s low stress and low stakes, and each consumer you land could lead on to a protracted-time period relationship.

And because you’ll have the possibility to get to know your shoppers extra personally — or perhaps you’ll land shoppers you already know — this can be among the most fulfilling work you do as a copywriter!

And in the event you like working with these shoppers, you possibly can push your boundaries previous your personal neighborhood…

Grow to be THE E-publication Copywriter in Your Area of interest

A probably profitable path is to focus on e-newsletters in a single area of interest.

Let’s say you need to be THE e-publication author for chiropractors…

There may not be sufficient chiropractors to construct a complete freelance writing enterprise simply with shoppers close to you…

However there are greater than 70,000 chiropractors in america.

You COULD construct your small business simply by working with half a dozen of them.

Proper there, you’d have six separate month-to-month charges you could possibly depend on. These will add up rapidly!

Or let’s say you need to focus on writing e-newsletters for accountants…

There are greater than 1.4 million accountants in america, and greater than 138,000 accounting companies.

You can work with a tiny, TINY fraction of them and pull an awesome earnings!

So you possibly can focus on one business and actually come to perceive your shoppers’ viewers and ache factors.

And these are nonetheless “local” shoppers, even when they’re not native to you.

*️⃣ What Might Your Life as an E-publication Specialist Look Like?

(Trace: It’s Fairly Candy!)

Now, if writing e-newsletters for companies is beginning to sound thrilling, let me present you one thing…

Not solely are e-newsletters highly effective and in-demand instruments for companies, however…

The lifetime of an e-publication specialist is fairly candy!

Think about this…

You get up Monday morning prepared to sort out a brand new workweek.

You make a pot of espresso… open your laptop computer… spend an hour or two doing a little primary analysis for the quick publication articles you’re going to write… spend one other two or three hours writing them… and also you’re finished!

That e-publication you simply created is prepared to go to your consumer for assessment. It’d come again to you for a easy set of revisions. However for all intents and functions, you simply banged out a whole e-publication in half a day.

And the cash?

Properly, that is the place it will get actually thrilling!

In accordance to the AWAI State of the Trade Report and Copywriting Pricing Information — the typical price a copywriter can cost for a corporation e-publication is between $800 and $2,000, relying on the scope and dimension of the venture.

However let’s simply take the lowest finish of the dimensions for now.

The everyday $800 publication may include three, 4, perhaps 5 quick articles, consisting of anyplace from 250 to 500 phrases…

That’s someplace between three and eight pages of writing utilizing a typical Phrase doc… one thing a author with some expertise can simply deal with, given how quick, easy, and direct e-publication articles are.

So, for simply that one publication that you simply wrote for a consumer in a single morning… now you can ship a invoice for $800.

However bear in mind, no consumer is ever “one and done” when it comes to newsletters.

Many consumers have e-newsletters going out to shoppers twice a month… and even each week. Why?

As a result of the extra usually you possibly can have interaction clients with new info, new product bulletins, new particular affords, and so forth — the extra goodwill, and the extra potential gross sales you’ll generate.

So as an alternative of billing $800 for one e-publication — you might be billing $1,600 for 2… and $3,200 for 4 — every month!

And bear in mind — we’re speaking simply 4 mornings of writing for ONE consumer!

However let’s say you love working with that consumer.

Now you go to them and say — “Hey, I value our relationship and I think we work incredibly well together. The e-newsletters we’re doing are getting great results. Let me write you four e-letters every month… for the next year… in exchange for a monthly retainer fee of $2,500.”

You consumer loves it as a result of she or he “locks you in” at a value that’s decrease than having to pay you for every concern…

And you find it irresistible since you now have a assured $2,500 coming in the identical day, each month… from ONE consumer… writing simply 4 mornings a month.

Now let’s perform a little math.

There are 20 “weekday mornings” in a typical month…

Which means you might have 16 further mornings — sufficient to tackle 4 extra shoppers below comparable phrases…

Add it up — and that’s $12,500 each month in retainer charges…

$150,000 per 12 months…

And also you’d STILL have afternoons (not to point out weekends) to tackle different tasks for much more cash — or to spend nevertheless you need!

Compensate for all of the books you haven’t gotten to… go to the films… buy groceries… run errands when the shops are quiet… make lunch dates with mates…

All whereas figuring out you might have regular, constant work lined up indefinitely

And don’t overlook…

We’re speaking “small” shoppers in our instance.

Think about in the event you had been in a position to negotiate $3,000 retainers with 5 bigger shoppers engaged on larger tasks that took just a bit extra of your time.

Now your earnings is up to $15,000 per thirty days — or $180,000 per 12 months.

$3,500 retainers — that provides up to $17,500 a month, or $210,000!

I believe you’re getting the image right here…

Specializing in newsletters is the perfect method to “dial in” the earnings you need — relative to the period of time you need to spend writing!

And your cash persistently is available in like clockwork, thanks to your retainer offers.

It’s an exquisite method to make an awesome residing whereas taking again management of your time…

And by no means, ever worrying about the place your subsequent venture is coming from.

Like I mentioned, it’s a “predictable income” writing gig!

And in the event you focus on a distinct segment — you may make extra cash in even much less time.


Keep in mind the half dozen out of 70,000 unbiased chiropractors you could possibly be writing for in the event you determine to make that your specialty?

Properly, a chiropractor in Akron isn’t seemingly to have the identical affected person as a chiropractor in Fresno… or in Portland… or in your hometown.

So, a type of extra “generic” articles you write for one of many newsletters…

You possibly can write it as soon as — and use the identical copy for each consumer!

*️⃣ E-newsletters Can Be Simply the START

However perhaps you don’t need all that free time. Possibly you need to up your earnings much more.

No drawback.

Simply tackle sufficient e-publication shoppers to fill your afternoons too.

Or right here’s another choice that might be much more profitable…

You may want to tackle different copywriting tasks…

And e-newsletters may also help make that occur.

It’s a lot simpler to pitch your self to a consumer for increased-paying tasks if you’re already inside their enterprise writing their e-publication… doing an awesome job… and proving your self.

Your consumer will already know and belief you…

And also you’ll have a singular perspective they’ll need to hear.

Possibly you’ll need to begin writing for his or her social media channels, or their weblog…

Or you may want to give writing gross sales letters a attempt. Regardless that e-newsletters are a good way to get a safe earnings, you may want to write a venture that allows you to earn royalties on high of your charges.

And writing e-newsletters is your finest method in.

Your Secret Weapon to Incomes Month-to-month Retainers of $1,000… $2,000… or Extra!

Now you’ve seen the sort of regular, predictable earnings you may make writing e-newsletters…

Why they’re the right venture for incomes regular, dependable, month-after-month retainers from a number of shoppers…

You’ve seen why companies love e-newsletters when it comes to retaining clients and constructing loyalty, which leads to extra gross sales…

You’ve seen how straightforward it may be to land shoppers — from native companies in your hometown… to firms of all sizes working in particular niches…

You’ve seen how e-newsletters will not be solely profitable tasks on their very own — however generally is a springboard to much more excessive-paying tasks together with your shoppers…

And simply by following the 5 secrets and techniques I shared — you could possibly in all probability exit proper now and write a good e-publication.

However we don’t simply need you to give you the chance to write a “decent” e-publication…

We wish you to write GREAT ones…

Ones your shoppers will love as a result of extra engagement means happier clients, which suggests extra gross sales!

That’s why we’ve finished one thing AWAI members have lengthy been asking us to do…

We’ve created a program that’s reasonably priced… allows you to study at your personal tempo… and has all the pieces you want to hang around your shingle as an e-publication specialist.

It’s referred to as How to Write Engaging E-newsletters

And let me inform you — not a single stone was left unturned when it comes to making you an e-publication writing professional!

And who higher to assist us create such a program than Pam Foster — the girl who’s written actually tons of of newsletters — in each e mail and print type — for glad shoppers over her 40+ 12 months profession as a author.

She’s written newsletters in all totally different niches — accounting, pets, hydroelectricity, and lots of extra.

And right here’s one of many BEST issues about Pam. Other than being an award-profitable copywriter, an integral a part of AWAI’s enterprise, and a sought-after speaker at business occasions…

*️⃣ AWAI’s How-to E-publication Program Teaches You to Write Copywriting’s Greatest “Predictable Income” Undertaking!

How to Write Engaging E-newsletters: Earn Ongoing Revenue by Turning Informal Prospects into Devoted Clients is your alternative to grasp the core expertise of writing compelling e-newsletters folks need to learn — and that hold them partaking together with your shoppers.

Folks need to get to know the businesses they do enterprise with on a extra private degree…

They need to see their “human” aspect…

And finally, they’ll purchase from them after they’re extra engaged with them and have constructed a relationship with them.

That’s what makes writing e-newsletters such a profitable alternative for writers.

And that’s why we created a self-paced coaching program to introduce AWAI members to this venture that creates an excellent alternative for constant paychecks.

After all, Pam was the ONLY alternative we’d even take into account for a program like this.

And How to Write Engaging E-newsletters has taken all the pieces she’s discovered, all of the insights she’s gained over 40+ years writing newsletters for shoppers, and integrated it into one straightforward-to-use, self-paced program.

Listed below are only a few of Pam’s confirmed suggestions, methods, and secrets and techniques you’ll study for writing partaking e-newsletters folks WANT TO READ and making an awesome, reliable earnings whereas doing it…

  • A simple method to receives a commission TWICE when writing digest-fashion newsletters (with out feeling dangerous about “double dipping” — you’ll truly be doing all of your consumer an enormous favor!)
  • An below-the-radar kind of publication that allows you to write morale-boosting “good news” tales that enhance your consumer’s enterprise from the within out — and make you an indispensable a part of their staff
  • How to write newsletters that completely stability components (you hardly ever have to begin from a clean web page) and suppleness (you possibly can create an incredible publication that’s completely tailor-made to your consumer’s mission and viewers every time)
  • A seven-level guidelines for writing irresistible topic traces that stand out in even probably the most crowded inbox and demand to be opened
  • The 13 core components you possibly can “mix and match” in each publication you write, irrespective of who your consumer is, what business they’re in, or what viewers you’re writing to
  • The perfect place to discover publication templates that work and that you simply’re EXCITED to use
  • Eight easy belongings you’ll need to proof your copy for to make it as sturdy as attainable and dazzle your consumer

And that is only a small style of what’s in retailer for you in How to Write Engaging E-newsletters!

You’ll additionally see loads of examples all through this system, so you possibly can see what works in the true world.

You’ll get apply writing assignments that can assist ingrain all the pieces you’re studying on a fair deeper degree…

And there’s yet another factor you’ll get that’s basic to any studying expertise when it comes to writing…

You’ll Get Suggestions on Your Writing!

There’s no query that in the event you’re going to change into a greater author FAST…

It’s not sufficient that you simply write extra.

You additionally want suggestions in your writing, so you possibly can return to what you wrote, see what works and what might be stronger, after which revise it so it’s even higher!

All the very best writers I do know and work with hunt down suggestions on their writing…

And in How to Write Engaging E-newsletters, not solely will you learn the way to write e-newsletters, however…

You’ll additionally get to submit your last project for assessment and get written suggestions to make it stronger!

By the point you end this program, you’ll know all Pam’s secrets and techniques for writing e-newsletters…

AND you’ll have a sophisticated pattern on your portfolio — together with the boldness it gives you.

*️⃣ Construct YOUR Freelance Writing Enterprise with an E-publication

And right here’s one other factor you’ll study in How to Write Engaging E-newsletters that I haven’t talked about but…

You already know now that an e-publication is a good way for a solo skilled like a chiropractor, dentist, or private coach to promote their companies and construct their enterprise…

Properly, guess who else can construct their enterprise with an e-publication?

A contract copywriter like YOU!

So that you’ll get Pam’s suggestions for writing your personal e-publication…

What you need to write about…

How to get the RIGHT prospects subscribed to your e-publication…

How to hold your self high of thoughts so that you’re the primary particular person they consider after they want a copywriter…

Even how to improve the perceived worth of working with you with out doing any promoting.

So now that you’ve got a “big picture” view of what you’ll study from Pam in How to Write Engaging E-newsletters

Let me drill into every part and provide you with a number of extra particulars about what you’ll study.

*️⃣ What You’ll Study: A Full How-To!

Lesson 1:
Why Newsletters? It’s a Large Alternative for You

You’ll begin with a giant-image take a look at newsletters, together with among the totally different codecs you possibly can write in and the audiences they go to… and the way e-newsletters differ from common emails that companies ship.

You’ll begin constructing your publication “swipe file” so you might have nice examples {of professional} newsletters within the niches you need to write in. (Pam even offers you a listing of her favourite newsletters you possibly can join!)

Lesson 2:
The Goal and Energy of Newsletters

You’ll dive deeper into why newsletters are so helpful for companies… why it’s so vital for them to construct an e mail record… and the way that differs from their social media and weblog audiences.

Plus, you’ll get six questions you need to ask each time you sit down to write a publication to be sure it’s all concerning the reader… a full video presentation on the state of e-newsletters from MarketingProfs’ Ann Handley, creator of the wildly well-liked e-publication Whole ANNARCHY… and among the fundamentals that create a robust publication.

Lesson 3:
What E-newsletter Content material Seems Like: A Nearer Examination

Now you’ll go deep into the 2 hottest kinds of newsletters, authentic content material and curated content material, and the way you’ll method each… You’ll additionally see the opposite publication codecs you could possibly write, together with blended, digest, and episodic/POV.

And also you’ll see why writing newsletters that companies ship to their workers fairly than their clients is one other huge alternative that’s surprisingly fulfilling for writers.

Lesson 4:
E-newsletter Content material Parts and Formulation

Now it’s time to dive into the nitty-gritty of every content material aspect that’s vital for newsletters!

You’ll get seven finest practices for writing topic traces… suggestions for writing a related, riveting lead that retains your reader glued to the display screen… methods for recommending highly effective sidebars and graphics… the commonest FAQs that apply virtually universally to all companies and you can reply in a publication… and enjoyable calls to motion that can get readers engaged… together with examples that illustrate every of those vital components (and extra).

Lesson 5:
Let’s Dissect Some Newsletters

You’ll begin with an intensive recap of all of the totally different missions and audiences that shoppers have for his or her newsletters… the totally different content material approaches each can take… the various components you possibly can decide and select from to embody in a publication… and a broad components that the majority newsletters stick to in some type or vogue.

That is as clear a snapshot as you’ll discover of the array of alternatives for publication writers… and why your experience is so helpful to shoppers. Pam will even stroll you thru two very totally different newsletters, exhibiting how each is the fitting match for his or her viewers and mission.

Lesson 6:
Greatest Practices for Writing Newsletters

Okay — the time has come to begin writing a publication! You’re going to stroll by means of the method of making a contemporary, new, month-to-month e-publication for a consumer you’ve simply landed… You’ll see the steps concerned in understanding the consumer’s mission and viewers… figuring out the content material method… mapping out what you’re going to embody… after which researching and writing the content material.

And your subsequent train is to start writing!

Lesson 7:
Your E-newsletter Copywriting and Evaluation Course of

You’ll stroll by means of the steps concerned in finishing your drafts, submitting them to shoppers, and accepting suggestions like a professional. And nice information… Even in the event you’re beginning a publication from scratch on your consumer, you continue to don’t have to start with a clean web page.

You’ll learn the way to discover or create your personal easy templates you possibly can comply with each time you write a brand new publication. You’ll even get examples of what a typical timeline seems like for the whole technique of publishing a publication.

Lesson 8:
4 Methods to Broaden Your Position and Charges

When you’ve gotten this far, you’re prepared to supply publication writing companies! However the alternative doesn’t cease there…

On this lesson, you’ll uncover 4 straightforward methods to elevate your position as a publication advisor/adviser… to write partaking, inviting copy that will get much more eyeballs on the publication you write… to change into extra of a “go-to” author on your shoppers… and begin stacking up even larger charges!

Lesson 9:
Get Shoppers for E-newsletter Gigs

Time to land your shoppers! As you recognize by now, just about any enterprise may gain advantage from a publication.

However right here, you’ll get extra particular directions on WHO to method inside an organization and HOW to method them. Plus, you’ll get seven suggestions from a working publication author on how to land your first consumer.

Lesson 10:
Entice Shoppers with Your Personal Freelance E-newsletter

Lastly, bear in mind — if any enterprise, even a solo service supplier, may gain advantage from sending an e-publication — then so can a solo copywriter such as you.

Your e-publication might be the best advertising and marketing you ever do! On this lesson, you’ll see the alternative ways your e-publication will be just right for you… get concepts for what you could possibly embody that may be helpful to your shoppers and prospects… and perceive the objectives you could possibly have on your e-publication, and the way to strategically plan and execute it to obtain these objectives.

And there it’s!

Ten classes that can take you thru each step of writing e-newsletters…

Present you the way to land shoppers who want e-newsletters…

And even construct YOUR freelance writing enterprise with your personal e-publication.

Taught by among the best, most skilled publication writers within the enterprise as we speak, Pam Foster.

So, now that you recognize the superb alternative e-newsletters supply…

You’re in all probability questioning how a lot it’ll price you to get your fingers on this complete program…

And given all you recognize by now…

How you possibly can earn hundreds of {dollars} in retainer charges from shoppers, supplying you with safe, predictable writing earnings month after month…

How there’s no restrict to the kinds of shoppers who can use e-newsletters — even the companies proper outdoors your entrance door…

And the way the demand for e-newsletters has by no means been increased…

You may get entry to all the pieces — all the teachings, movies, quizzes, examples, AND suggestions in your last project…

For simply $497.

Plus, by means of this supply, you possibly can PAY OVER TIME — and get entry to all the pieces proper now for simply $99.40… adopted by 4 further month-to-month funds of $99.40.

So if writing e-newsletters for shoppers and incomes regular earnings you possibly can depend on each month… or writing your personal e-publication to construct your writing enterprise… sounds attention-grabbing to you in any respect…

NOW is the time to act.

Get Began Right here!

And there’s yet another factor I haven’t talked about but…

*️⃣ Swipes GALORE!

To be sure to’re by no means out of concepts or inspiration, Pam and the AWAI Coaching Workforce have put collectively a jam-packed swipe file of e-newsletters.

You’ll discover examples of all of the several types of newsletters (authentic, curated, digest, and so forth)…

Throughout many alternative niches in each B2C (enterprise-to-shopper) and B2B (enterprise-to-enterprise)…

Every with its personal fashion, look, tone, and really feel…

That you just’ll flip to many times when writing for shoppers or for your self!

They usually didn’t cease there…

You’ll additionally get a brilliant-useful reference information with much more professional suggestions and techniques from high e-publication writers, together with…

  • Why Your E mail E-newsletter Shoppers Will By no means Run Out of Content material by Michael Katz, who’s specialised in writing e-newsletters for native companies for greater than 20 years
  • Why You Want a Nice E mail E-newsletter for Your Writing Enterprise by Heather Robson, UX copywriting professional and managing editor of Digital Copywriter
  • Present Your Experience with a Curated E-newsletter by AWAI success Kimberly Weitkamp
  • How to Create a E-newsletter Article When You’re in a Hurry by Ed Gandia, longtime six-determine copywriter, enterprise-constructing coach, and B2B professional
  • 5 Strategic Objectives for Your E mail Advertising and marketing E-newsletter by Ilise Benun, 30+ 12 months advertising and marketing strategist and mentor
  • And extra!

*️⃣ Prepared to Get Began?

You possibly can study the profitable ability of writing e-newsletters, a venture that’s had an incredible resurgence in our business…

Set your self up to land secure, safe, month-to-month retainer contracts for writing that usually takes solely half a day and will land you a six-determine earnings (and even higher)…

Work with any kind of firm possible, from billion-greenback companies all the best way to your native florist or accountant…

Give your self the right method in to tackle even larger, increased-paying tasks out of your shoppers…

And develop your freelance writing enterprise with your personal e-publication…

All on your first fee as we speak of simply $99.40 — adopted by 4 further month-to-month funds of $99.40.

Click on right here now and also you’ll get entry to all the pieces:

  • Your core 10-half studying program, How to Write Engaging E-newsletters: Earn Ongoing Revenue by Turning Informal Prospects into Devoted Clients — THE definitive self-paced how-to program for writing e-newsletters for shoppers or your self
  • Actual-life e-publication samples woven into this system to illustrate the ideas you’ve simply been taught — as you study them
  • Writing assignments and quizzes with all 10 classes that can extra deeply ingrain the elemental expertise in you and ensure they stick
  • Movies from Pam all through this system, the place she’ll take even deeper dives into these ideas, break down instance e-newsletters, and extra
  • Written suggestions and route in your last e-publication writing project
  • A refined e-publication pattern to add to your portfolio
  • A BONUS swipe file jam-full of a wide range of e-publication examples, curated personally by Pam and AWAI’s coaching staff
  • A BONUS reference information with extra professional suggestions and techniques from high entrepreneurs and e-publication writers

That is as full and thorough an schooling in writing e-newsletters as you’ll discover within the business as we speak…

All so you possibly can study an extremely helpful, versatile ability that can set you up to probably earn six figures writing a vastly in-demand venture.

If you need to specialize on this straightforward, enjoyable venture — this program gives you the abilities you want…

Or in the event you nonetheless need to work on a wide range of tasks — e-newsletters are the gateway that can enable you to land even increased-paying gigs.

So don’t miss your likelihood…

To earn hundreds of {dollars} in reliable, month-to-month retainer earnings…

Providing you with safety and peace of thoughts whereas eradicating the necessity to ever fear the place your subsequent venture is coming from.

And bear in mind…

You may get began as we speak on your preliminary fee of simply $99.40!

Click on right here to get began now!

To your success,

Rebecca Matter
President, AWAI

P.S. I’m assured you’re going to LOVE writing e-newsletters…

And that this ability will serve you effectively if you’re writing for shoppers (and touchdown fats retainer offers) or constructing your personal copywriting enterprise.

However I nonetheless wouldn’t really feel comfy if I didn’t take away all the chance you face when investing in a program like this.

*️⃣ Authentic Content material:

Right here’s What You’ll Get in Pam Foster – How to Write Engaging Newsletters

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