Here’s how this goes down:
Phase 0: Orientation & Founder’s Mindset: How to think before you build. We reset your relationship with testing, data, and speed so you don’t spiral the first time something doesn’t convert. I’m sharing our own personal journey from $0-$100K (+ receipts) so you can see exactly how this all unfolds.
Phase 1: Knowing the Brass Tacks: We’re solving micro-problems for cold traffic, and learning how the economics of low-ticket offers actually work. You’ll understand how buyer psychology makes a stranger say yes to a $37 solution from someone they’ve never heard of. This is the foundation everything else is built on.
Phase 2: How to Win in the Attention Economy: You’ll meet the brain’s Bouncer, and how to use polarization and friction to make your offer the thing they can’t scroll past. This phase changes how you think about marketing forever.
Phase 3: Anti-Branding Your Test Idea: We cover why perfect isn’t the goal, and how a minimal viable brand, a clear enemy, and a polarizing angle, when priced to sell, will turn doom scrollers into warm leads — without turning this into a 6 week identity crisis.
Phase 4: The Anti-Perfect Sales Page: We position for cold traffic and turn dial in hooks, frameworks, visual storytelling, and copy so you can build a sales page that’s made for and built by a real human.
Phase 5: Build Your Lazy Funnel™: Without turning you into a complete nerd, we get you tech-curious, get your funnel built and set up your Meta Business Manager and pixel so you can take (and track) that money, honey.
Phase 6: Create Your Lazy Ads™: Commercials are made for TV. I’ll walk you through how to create scroll-stopping ads that look native to the feed, write ad copy that meets the buyer where they are, and all without becoming a professional linked in “media buyer.”
Phase 7: Build & Launch Your Lazy Campaign: The climax of sorts. I’m holding your hand through the entire Meta campaign set up. I’ll show you what buttons to push, what levers to pull, and which dials you can ignore until you’re ready to scale.
Phase 8: Reading Data & Making Decisions: You’ll learn which numbers care about, and which are just noise. We let the data tell us “what’s next” without letting your ego run the show. You’ll finally fully grasp why we’re not actually running ads, we’re buying data. No sunk-cost spiral. No “I guess I suck.” Just simple, obcious next steps.
Anti-Social™ teaches you how to build a low ticket funnel system and run simple, high-converting Meta ads designed to generate daily leads and pay for itself over time.
I probably don’t need to tell you this, but the “experts” want you stuck so you keep buying.
I want you to have options. Freedom. Daily cha-chings on your phone. “OOO” on by default, and your socials mostly automated so you can Netflix and chill, or do whatever it is you do for funsies.
Because here’s what my little “lazy” system taught me after 7000+ students & muti-six figures in less than a year became my reality….
Once you have daily leads, you have so many options. you don’t need another 80 step course that you’ll never finish to tell you what to do next.
Instead…💪 You get to decide what to build, and when.
💪 You get to choose how often you want to post on social (if at all).
💪 You get to build a business that runs on your terms and your timeline
Those daily leads become the foundation of everything else you build and sell and are the only real way to “make money in your sleep”.
And just to make sure we’re #samepage :
THIS IS FOR YOU IF:
🏴☠️ You sell (or want to sell) digital products or services online🏴☠️ You’re tired of posting content and hoping the algorithm rewards you
🏴☠️ You want daily leads, not just likes, saves, and rando comments from some dude named Jeff
🏴☠️ You are willing to put real but reasonable money on the line to buy data, not just vibes
🏴☠️ You can move fast, ship version one, and treat testing like data collection, not a referendum on your talent
🏴☠️ You’re done building backwards and ready to start small, prove demand, and then scale
❌ You want a get-rich-quick scheme❌ You already have a system that generates daily leads
❌ You’re not willing to spend money on ads to test your offer
❌ You’re looking for a $5/day ad strategy
❌ You’re not willing to put in the work to learn these necessary business skills and prefer to outsource your business
❌ You think success means launching and letting your emotions get a vote as to what’s next.
❌ You can’t let go of perfectionism & trust yourself to do things differently
❌ You’re into trading your time for $
Once you know how to build and run this system, the game changes.You stop treating every new idea like a make-or-break moment.
It’s not “this has to work or I’m a failure.”
It’s “this is test number three. Let’s see what happens.”
You stop trying to “earn” attention by bleeding out on the timeline.
You build distribution.
You know how to get eyes on something without having to be loud all the time.
You stop outsourcing your confidence to the algorithm.
Your confidence comes from signal.
From seeing people click.
From watching them buy.
From knowing what to tweak.
And if something flops?
You don’t spiral.
You log it.
You pull the plug and spin up the next test.
Most people call that failure.
Around here, we call it product testing and momentum.
I’m not here to convince you to “buy my shit”. This isn’t snake oil and it only works if you do the work and give yourself enough time (and grace) to let it cook.
But if what you’re doing isn’t currently working, might I suggest you become Anti-Social.
Here’s what’s waiting for you:
- An 8-phase DIY build sprint with clear milestones and implementation checklists — not a course you binge, a system you build.
- Short, no-BS trainings + your Anti-Social Playbook — the master working document that teaches you exactly how to build and implement every piece, phase by phase. By Phase 4, you’ll never stare at a blank screen again.
- 8 resource playbooks that layer in deeper learnings on everything from buyer psychology to Meta’s algorithm — so you’re never stuck rewatching videos trying to remember which lesson had “that one thing.”
- The Founder’s Dashboard template for tracking spend, leads, and key metrics without spreadsheet hell. One doc. Real numbers. No guesswork.
- 24/7 AI Field Support — custom-built tools designed specifically to work inside Claude’s Projects feature. It’s like having experts in micro-problem solving, funnels, and Meta advertising available anytime you log on.
- A look behind our curtain — our actual funnel, our real numbers, what worked, what didn’t, and what to watch out for. Not theory. Receipts.
- Ongoing access to all assets and replays so you can run the sprint again every time you have a new idea to test.
- A few easter eggs along the way. We built our entire business around the idea of unreasonable hospitality — and this program is no exception.
