Sara Noel – Site Series Sprint
An actually-easy-to-understand, self-paced website copywriting course designed to help you finish your website copy draft FAST, without sacrificing quality, so you can have ideal clients running to your inquiry form in record time.
The SSSPRINT Steps
How this course makes writing your website copy EASY so you’ll actually get it DONE!
Define your differentiator.
Learn how to identify what makes you different, so drafting your web copy doesn’t feel like the most high-pressure situation on the planet anymore.
Write your website copy.
Use the easy SSSPRINT method to write your website copy in small, manageable spurts to avoid burnout, stay on track, and keep the momentum going!
Confidently launch your website!
Implement your new website copy into your design and confidently launch your site to the world so you can SHOW OFF UR HARD WORK & BOOK THOSE CLIENTS BABY
Exactly what you get when you sign up for
Site Series Sprint
Discover Your Brand Personality
You can’t start your website copy draft if you don’t know what you’re selling, how you want to sound, what makes you stand out, or who you’re talking to. In the Brand Personality chapter, you’ll learn all of that + more!
YOU’LL LEARN HOW TO…
+ Develop your ideal client persona
+ Outline the best parts of your offer
+ Figure out your brand voice
+ Clearly define why YOU are the best option
Master the Copywriting Basics
I know I told you that you’ll be able to write your website copy in a SSSPRINT — but that doesn’t mean we skip the basics. In this chapter, you’ll learn copywriting strategies that’ll help you write anything.
YOU’LL LEARN HOW TO…
+ Make the cardinal rules of copywriting your bitch
+ Use social proof to convince readers to buy
+ Determine which Stage of Awareness your reader falls under so you can write more specific copy
+ Use elements of emphasis and tone to improve your website copy AND reader experience
Your Easy Guide
to Search Engine Optimization
What good is having bomb website copy if no one ever finds your website…? In this chapter, you’ll learn the basics of search engine optimization so your site can rank #1 on Google AND in your future clients’ hearts.
YOU’LL LEARN HOW TO…
+ Select your target keywords for each page of your website
+ Put your keywords in the correct places for maximum SEO impact
+ Write metadata that makes readers want to click on *your* site first
+ Optimize your website to stay in Google’s good graces
You’ve got a matter of literal SECONDS to hook your reader before they bounce — so your homepage simply *cannot* be a flop. Lucky for you, though, this chapter is dedicated to making your homepage the best thing your readers will lay eyes on this year.
YOU’LL LEARN HOW TO…
+ Clearly communicate who you are and who your ideal target audience is
+ Answer your readers’ questions before they even have a chance to ask them (slay)
+ Showcase what you do, why you do it, and why YOUR way of doing things is so impactful
+ Draft a homepage that keeps people reading the rest of your website copy
Previously known as “the most difficult page to write,” your About page is no longer your problem. In this chapter, we’re focusing on how to stop hating writing about yourself so you can start embracing your story (and connecting it to your ideal clients’ stories).
YOU’LL LEARN HOW TO…
+ Stop feeling stuck when you get to this page (we all know this one is the kicker; it’s scary! but not anymore)
+ Write about yourself without feeling salesy or icky or gross or braggy or weird
+ Finally fill your About page with something *other* than the same boring shit you have on your LinkedIn profile
+ Relate to your readers with stories, details, and direct website copy (so choosing you over your competition feels like a no-brainer!)
The job of this page is to SELL, and that’s exactly what you’re learning in this chapter — but we *won’t* be sacrificing your personality, your values, or your brand voice, to do it. It is 100% possible to be convincing without being salesy, and my signature sales-focused storytelling method is perfect for your Services page.
YOU’LL LEARN HOW TO…
+ Structure your Services page for maximum conversion
+ Confidently convey your expertise, effortlessly showcasing the reasons to work with you
+ Present your services in a way that makes working with you look like THE BEST option
+ Show off your clients’ results and testimonials
+ Display your unique process in an engaging manner
aka your DEAL CLOSER page 💅🏼In this course, we don’t sleep on the Contact page, because we know exactly how impactful it is for landing those dream clients and encouraging them to actually book with you.
YOU’LL LEARN HOW TO…
+ Write an engaging, action-inspiring Contact page headline
+ Write an introductory statement that makes YOU the obvious industry choice
+ Add more relevant content to the page so people have all the info they need (and stay on it longer!)
+ BONUS: guest expert lesson from a respected Client Experience Architect all about how to optimize your inquiry forms for conversion!
Launch Your Site with Confidence
You didn’t think I was gonna leave you with a sexy copy draft and NO advice on how to actually set your new site LIVE, did you? Come on. In this chapter, we’re focusing on actually getting your site UP because Lord knows no one’s inquiring if your site isn’t even live….. 👀
YOU’LL LEARN HOW TO…
+ Launch without missing a single THINGGGG thanks to my slay of a comprehensive website launch guide
+ Choose the right website builder for your brand with in-depth back-end tutorials of Showit, Squarespace, Webflow, and Shopify
+ Market your new site with a bang so you can get more eyes on your new content!
SELECT THE PLAN THAT WORKS BEST FOR YOU
Site Series Sprint
EVERYTHING you need to confidently write your website copy on your own
In-depth HOW TO and HOW IT’S DONE video lessons about Copywriting Basics, Home, About, Services, Contact, and 404 Error pages
An entire chapter on all of the SEO basics you need to know to optimize your site & get found on Google
Easy-to-use website copywriting template for drafting your copy alongside the course
BONUS lessons teaching you how to write your Subscribe, Freebie, Resources, Confirmation, and Links pages AND One Pager / Coming Soon sites
Ridiculously comprehensive resource doc designed to help draft your website copy step-by-step (even through the parts you usually get stuck on!)
WEBSITE COPYWRITER SLASH MARKETING MENTOR, TO THE RESCUE
but you can call me Website Girl, or the Queen of Over-Delivering, or (hopefully!) your new Copy Coach
I’ve written hundreds of thousands of words of website copy. I’ve spent hours upon hours every single week writing website copy for my clients for YEARS. I’ve agonized over the right things to say on my own sites and sales pages.
So, YEAH, it’s safe to say I know better than anyone how much work goes into launching a website built for conversion.
Writing your website copy on your own, for the lack of a better word: BLOWS. Especially when you don’t know where to start, or how to write that killer personality-infused copy, or how to skrrt past the dreaded ‘salesy’ vibes and land on juuuust the right thing to say to make your readers take action.
When you have a clear outline of exactly how to write your copy — complete with tons of real-life examples and in-depth tutorials — suddenly it’s not so hard anymore, and before you know it, your inbox is overflowing with “new lead!” and “new sale!” and “new student!” notifications, thanks to the expert strategies you were able to learn and implement with ease.
worried about results and rOI?
HERE’S EXACTLY how your website copy can make you money:
The Photographer Gets Paid
A wedding photographer transforms her website from a generic portfolio to a storytelling powerhouse that showcased their style, personality, and experience.
Within weeks, a bride books her top package after reading a heartfelt “About Me” page and seeing a gallery designed to reflect exactly the vibe she wanted for her big day. Cha-ching.
The Designer Does Her First 5-Figure Month
The brand designer revamps her website to highlight her signature process and include testimonials that made her clients sound like her biggest fans.
A single blog post about how to craft a standout logo brings in a dream client, and that project turns into referrals that pushes her over the 5-figure mark in just one month.
The Wedding Planner Lands a Win
This wedding planner has been solely relying on word-of-mouth (and it wasn’t going great) until her new website started pulling its weight.
A couple finds her site on Google, binge-reads her in-depth Services page, and sends her a “WE NEED YOU!” inquiry after loving her seamless planning process. They book her top-tier service on the spot during the discovery meeting.
The Virtual Assistant Gets Mad Views
This VA specializing in social media management finally added SEO-focused copy to her Services page, and a small business owner discovers her site after searching “social media help for solopreneurs.”
One strategic inquiry later, she has a retainer client paying her $2K a month — and that’s not even counting the Instagram engagement from her blog post linking back to her site.
The Copywriter Captures Dream Leads
A new copywriter rewrites her site to stop sounding like everyone else and start speaking directly to their dream clients.
The difference? A clear niche and a homepage that makes clients say, “Where have you been all my life?” A single inquiry now turns into a $4K project — and her first client project she genuinely loves (with bomb client feedback to match).
POINT OF THE STORY?
The second you have a site you’re actually confident in, everything falls into place, because you FINALLY feel good about selling yourself, promoting your business, publishing new content, and moving the needle forward — all while your website is working for you behind the scenes, effortlessly bringing in those leads, aligned clients, and sales.
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