Sean Anthony – Hybrid Install Offers

WHAT YOU GET?

Hybrid Install Offers are when you work 1-on-1 with a client to install some kind of Protocol or strategy into their business.

It´s a combination of DFY and DWY

It´s a solid multiple 6-figure a year profit stream, And it´s how I come up with many of the ideas for my other offers, like my Email Rainmaker Mastermind and these monthly trainings.

What We´ll Cover:

• The Offer Buffet
• What you need to sell HIOs
• Creating the offer
• Reviewing Offer Docs
• Getting a HIO client
• Delivering  a result

The Offer Buffet:

Sample (Lead):

Your free offer to give people a taste in exchange for their contact info

Goal: grow your list and audience with potential buyers

Delivery: Ebook, Ultimate guide, Email course

Appetizer (Customer):

Your low-mind ticket offer to find your buyers

Goal: turn a lead into a customer and get them hungry for your Main Course

Main Course:

Your highest level offer serving the high-end of your market

Goal: get paid the premium to work with your highest level people

What you need to sell HIOs:

Case study:

You need a Case Study showing proof of achieving a desirable outcome.

This coud be a personal Case Study to start. But over timme you should leverage client case studies as you begin to stack result.

The Case study should include:

• Person
• Before state
• After State
• Timeframe
• Story

If you have no Case Study, there is nothing to scale.

Protocol:

The Protocol is the system or series of steps taken to achieve the result in the Case Study.

You will detail teh Protocol on a Google Doc. The length will depend on how cold the person is reading it. The less time they´ve spent with you, the longer it needs to be.

Offer:

Your Protocol needs to be presented in a way that is a attractive to the high-end of your market.

Creating the offer:

• Person
• Plan
• Protocol
• Price

Reviewing Offer Docs:

Elements

Include:

• Person
• Plan
• Case Study
• Protocol
• Price
• Features/Benefits short list

Getting a HIO client:

Launch Process:

• Reach out to your top case studies, client, customers, leads, direct network, email list, social audience
• Have conversations with interested/ideal prospect to get a feel for your messaging and offer. Get on calls with people and walk them through your doc with the Plan and Protoco
• Tweak your offer, pricing, messaging based on feedback. Do this until you get your first client(s)

Delivering  a result:

I usually include:

• A personalized strategy doc
• Weekly calls or as needed
• 1-on-1 messaging acess (WA)
• Access to relevant products/training/tools