Unlock the Complete Email Marketing System We Used to Generate $185 Million Across 3 Brands

A Gmail update cut email sales in half a few years ago. Here’s the solution we used to 2X opens, 4X clicks & take back our revenue.

Gmail made a big algorithm change in January 2022.

All the sudden, brands like ours — that follow best practices and send emails our customers actually want — found themselves in the spam folder.

Oh, and our email sales plummeted overnight.

We tried everything to fix it: changing our copy, mailing to different segments, even hiring a service… but nothing worked.

Then we found the solution.

Our resident email expert and your course instructor, John Grimshaw, has proven the power of these strategies firsthand: shifting to a dedicated sending domain and running a strategic warm-up email sequence.

In just a few short weeks of implementing these tactics, we 2x’d our open rates and 4x’d our click-through rates — and the positive results have kept coming!

Algorithm changes and updates from major email providers like Gmail are ongoing and unpredictable, which means warming up your sending domain and nurturing your subscriber list regularly isn’t just a one-time fix; it’s a best practice for ongoing success. Companies that consistently warm up their email lists often see significant improvements in deliverability and engagement over time.

Whether you’ve experienced a drop in performance due to these changes or not, we recommend you start preparing now. Taking proactive steps ensures that your email revenue remains stable during critical promotion periods — just like it did for us once we adapted to these new practices.

We cover the entire 4-step process (including plug-and-play email templates for your warm-up sequence) in Module 6 of Smart Email Marketing to help you stay ahead of any updates and maintain a healthy email list that drives consistent revenue.