Why this training?
If I am completely honest with you, I am nervous about launching this training. As an agency specializing in YouTube advertising, it took us years and millions of dollars in testing and refinement to understand what works best when it comes to running successful campaigns.
So why tell the world our secrets? Why don’t we keep them for ourselves?
Well there are 2 reasons.
First of all, I want to be able to help more people. At the agency, we are limited to how many companies we can help. Some companies may not want to work with an agency or there may not be a good agency, but a training course may be ideal for them.
Second, YouTube advertising is going through a HUGE stage of growth and many companies want to understand how to make it work for them. There are some great video trainings and some great advertising courses, but nothing that integrates creative video and advertising. Working in the YouTube ad space all day every day gives me a unique perspective and experience and I want to share them so that you too can get incredible results from YouTube.
At the end of the day, I want visibility to become the “home” of YouTube advertising. Your results and reputation are incredibly important to me, so every aspect of this course has been carefully designed to help you get started the right way that generates real-world results.
It’s a fair question: why should you learn from me?
First of all, this training is not based on 1 or 2 successful campaigns or “theory”. Here at Viewability, we are an agency that exclusively runs YouTube ads for our clients and have run thousands of successful campaigns for international clients in many different industries. In addition to that, our agency is based on results. We finance our clients’ advertising and they pay us at a cost per potential client or sales model. Therefore, we would be out of business if we did not know what we were doing. We know what we are doing.
And this is why you know that this workout will be everything it appears to be … I have a very healthy dose of anxiety about posting this workout because my reputation depends on it. As such, you know that everything in this course has been meticulously planned and developed in such a way that you will love the content, find it easy to understand, and easy to implement. It took me several months to gather a standard that I’m happy with because I really care about your results. It is my best and most complete training to date.
The training consists of educational videos, supported by custom tools and includes access to an exclusive Facebook group. This is to make sure you have everything you need to get the best out of your YouTube ad campaigns. Let’s cover everything in more detail below.
Introduction
This section of the training is about understanding the basics of highly profitable YouTube advertising campaigns. When you know why your customers go to YouTube and what they are looking for, you can be much more effective in creating your video and campaign.
YouTube is a very different platform from all other advertising networks and, when you have a clear strategy, the results follow.
Investigation
Once you have gained clarity about your strategy, it is time to find your clients. We will find out where your customers are going, what they are looking for and how to get in front of them. Now this is usually tedious, soul-destroying work, but we give you access to our tools that we developed for our agency to speed up this whole process and make your life much easier.
Video
At this point, you will have a clear strategy, knowing where your customers are going and what they want. This makes effective video creation much easier to do. We’ll break down every step, from scripting to editing, so you know how to create high-converting YouTube ads without having to be a video production expert.
I’ll also give you access to tons of video examples to inspire you.
Configuring
Okay, this is the geek part. Create your YouTube, Google ad, Analytics and Google Tag Manager accounts and then link them. If that last sentence filled you with absolute fear, I totally understand: We follow these steps in a pleasant and slow way. It is important that you know how and why we take each step so that you can keep track of what happens when you serve your ads.
Campaign plans
This is the point where you start developing your profit generating campaigns. You have a clear strategy, you know who you’re up against, you’ve created the perfect video ads, and you’re all set for success. There are so many ways to develop campaigns and there are so many mistakes that can be made, so I’ll walk you through where to start, how to optimize, and then scale. Just think, very soon you will be generating traffic, leads, sales and profits.
Cousin
I have had the pleasure of working, consulting and interviewing some of the best marketing minds in the business. You will see how people like Frank Kern, Russell Brunson, Gideon Shalwick, Oli Billson, and many more are using the ads to grow their businesses, as well as see keynote presentations I have given around the world.
Tools
There are some essential tasks that can be numbing and repetitive. As such, we have developed tools that speed up the entire process. These tools do not exist anywhere else, but we have made them available to you as part of the YouTube Ads Workshop.
Facebook community forum
It’s great to be part of a group that can help you ask questions, discuss strategies, and much more.
There are 9 hours of video content in the training and if you include the work required to create the videos, you will probably be live within 10 business days. That said, some people have gone through the course and are live with their ads in 48 hours, but that’s an impressive job!
For a limited time, we include a free “Edit Credit”, which means that when you invest in training today, we will edit your videos for you. All you need to do is record your videos, send them to us and we will make them look amazing and ready for YouTube ad promotion. These are the same editors who work on our top agency client videos.
The YouTube Ads Workshop is designed for those who understand the advertising landscape and know that there will be some work involved. Don’t buy this course if you are looking for easy wins or you have unrealistic goals.
I am sure you know that there are no guarantees with advertising; we cannot promise results. However, this course contains everything you need to know about YouTube advertising and how to create highly profitable, scalable campaigns. We’ve been running YouTube ads exclusively, day after day, for over 6 years, and the knowledge we’ve gained during that time is distilled in this training. If you have a great offer and a good audience, you may find that YouTube advertising becomes your best source for new customers!
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