Tom Critchlow – The Art of Client Management (Bundle)

Every successful project has a foundation of strong client management

Managing clients is all about understanding what clients value – putting ourselves in their shoes to understand the context for our project. We must understand the goals, resources and priorities that drive our clients so that we can provide recommendations and projects that create impact, not just documents that gather dust.

Client management matters because SEO is a complex discipline. We require our client’s teams to allocate resources in service of our goals whether engineering, product, marketing, editorial or PR. We need to do more than provide recommendations, we need to advocate for SEO initiatives.

This course is designed for anyone who works at an agency, whether you are a:

• Consultant
• Account Manager
• Sales Person
• Founder / Owner

After completing the course you will:

 Manage client expectations more effectively

 Communicate more clearly and confidently

 Get buy-in and budget for your recommendations

 Upsell and retain clients for longer

 Be more skilled at building trusted relationships

Get A Pay Rise!

If you want to reach more senior agency roles, client management skills are essential. It’s almost impossible to reach more than $100k (US) without building your soft skills: