Trena Little – Video Strategy Academy 2.0
Your instructor
Trena Little
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Hi. I’m Trena!
I am an MBA graduate and have quit the job. “perfect” I quit my job to be bored and follow my passion for editing online videos and editing. Now, I help creative entrepreneurs become confident with video and use YouTube to grow their businesses. Over the past three years, I have helped hundreds of entrepreneurs learn how to use YouTube video and YouTube the right way. This doesn’t require hours of filming, editing, and waiting for someone else to watch it.
Heather Crabtree, Think Creative Collective, and Christina Scalera from the Contract Shop have all worked with me to learn how YouTube video can be used effectively in their marketing strategies. This was without taking up too much of my waking hours. Huffington Posts Must Watch Entrepreneurs. Creative Empire. Boss Mom podcast. These strategies and tactics will be exactly what you’ll learn in YouTube For Creatives.
Course Curriculum
Introduction
- You are invited – MUST SEE! (5:24)
- How to Use this Platform (3:26).
- How to Find Your Bonus Content (1.17)
- We Would Love to Hear Your Feedback
PHASE 0 – Get Started
- Join the VSA Facebook Group (1.07)
- Add Weekly Calls to your Calendar (1:44).
- Create Your Program Completion Plan (70:59)
- 30 Days to YouTube
- 90-Day Breakdown
PHASE 1-Plan
- Phase 1 Introduction (5.02)
- What makes a Binge?-Worthy YouTube Channel (18.54).
- Your Niche And Value Proposition (16:05)
- Watch Me Keyword Harvest Channel Niches & Content Pillars (28:06)
- Create Your YouTube Channel for Success (2:22).
- STEP 1 – Setting Up Your Channel’s Front End (12:06).
- STEP 2: Backend YouTube Channel Setup (11.43)
- How to Create A YouTube Funnel (46:46)
- Understanding YouTube Traffic Sources (8.03)
- Which strategy should you use (9:03)
- How to Set Up Your Video Workflow (20.56).
- BONUS: Setting the Right Goals for YouTube (7:09).
- BONUS: Choosing Your Channel Branding (6:27)
- BONUS: Creating A Channel Banner Training (8:10)
- BONUS: Your Channel Banner Template
- BONUS: Strategy For Launching a New YouTube Channel (5.11)
PHASE 2: CONTENT
- PHASE 2 Introduction (1.37)
- Find Your GREEN LIGHT Videos (9.47)
- Make a list of never ending things Video Ideas! (27:54)
- Real life examples of Green Light Videos research! (17:16)
- Building Out A Content Plan (38:52)
- You have a YouTube channel. You can use this channel to upload video ideas. (5:05)
- Design Your Own Video Game Plan (18:40)
- Best Way To Film Your Videos (9:20)
- Equipment For Professional Level Videos (11:46)
- BEHIND THE SCENES : My “Professional” Get Set up! (7:23)
- How to Batching (7.59)
- Getting Thumbnail Pictures (3:54)
- Your Batch Day Calendar
PHASE 3 CONVERT
- Phase 3 Introduction (1.43)
- How to optimize videos for more reach (20:15).
- Create a Lead Magnet to Get Viewers on Your List (78.44)
- Setup a Welcome Email Sequence (42.07).
- BONUS: Aleia, Guest Expert Aleia Walk: How to turn YouTube subscribers into paying customers with your Welcome Sequence (35.36)
The Video Multiplier Formula 3.0 [COMING Mid-MARCH 2021]
- What is it, and how does it function? [TEMPLATES INCLUDED!] (1:35)
BONUS: EDITING 101
- Video Editing Software Options (5.48)
- How do I edit in Final Cut Pro (32.58)
- Camtasia: How to Edit (5:34)
- iMovie Tutorial (22:48)
- Find Extras For Your Videos (6:52)
- Make your own end card (3:10)
- Finding Music For Your Videos (5:17)
- 4:31 – How to make more engaging videos
BONUS – ANNUAL PLANNING
- How I Planned for 2021 (29.13)
Group calls
- October 30, 2020 – Group Coaching (58.32).
- November 5, 2020 Group Coaching (60.08)
- November 19, 2020 – Hot Seat (59.25)
- December 10, 2020- Plan Your Next 90 Days (68:13)
- December 2020 Hot Seat (64.09)
- January 2021 Group Coaching (75-14)
- January 14, 2020 Hot Seat (50.54)
- Q&A: Live Workshops (63:58)
- January Book Club- Atomic Habits (56.28)
- February 4, 2021 Group Coaching (61.59)
GUEST EXPERTS
- GUEST EXPERT: Tyler Herrinton: Video Equipment Guru (66.38)
- GUEST EXPERT : Virginia Kerr – How To Have Confidence On Camera! (50:26)
- GUEST EXPERT: Alyssa Lang: Asana 101 (68:05)
- GUEST EXPERT Jessica Rasdall – How To Add Speaking to Your Company (56:55).
- GUEST EXPERT: Tyler McCall Instagram Q&A (48:01)
- GUEST EXPERT Vanessa Kynes- Getting ed on Pinterest (54.46)
- GUEST EXPERT Alecia Walker, How to Convert YouTube Subscribers to Customers With Your Welcome Sequence (35.36).
- GUEST EXPERT Andrew from TubeBuddy. Learn to Get Ed with TubeBuddy (60/11)
- GUEST EXPERT: Cassandra Thompson – Using LinkedIn to Boost Your Biz! (48:35)
- GUEST EXPERT Haley Burkhead, Profit and Profitability (70.47)
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