Adapting to Change, Growing Your Channel as Your Audience Shifts
In the ever-evolving landscape of YouTube, one thing remains constant: change. As your audience grows and evolves, so must your content, strategies, and approach. This panel brings together three powerhouse creators as they share their experiences and insights on adapting to audience shifts while continuing to grow their channels. From adjusting content to meet the needs of a changing fanbase to exploring new formats and platforms, this panel will provide actionable strategies for staying relevant and thriving in a dynamic digital world. Whether you’re facing similar challenges or looking to future-proof your channel, this session offers valuable lessons on resilience, innovation, and audience engagement from some of YouTube’s most successful creators.
Infinite Ideas: How To Find Viral Ideas For Your Videos
Great ideas are everything. Without them, your editing, packaging, and strategy doesn’t matter. In this keynote, Jon breaks down the creative process that helped grow his channel to 300M+ views in two years along with insights from his eight years working inside YouTube and Instagram, as well as interviews with MrBeast, MKBHD, and more.
Jon Youshaei
Workshop: The future of AI video editing and 10x workflows to speed up your edit
Adobe and Roberto Blake will walk you through top AI features to help speed up your workflow.
Roberto Blake
Esteban Toro
Workshop: Navigating Taxes as a Content Creator
Join Nate Coughran from Cookie Finance in this essential workshop designed to help content creators navigate the complexities of taxes. You’ll learn how to optimize your tax strategy, manage multiple income streams, and maximize deductions, all while staying compliant with the latest regulations. Whether you’re new to content creation or a seasoned pro, this session will equip you with the knowledge and confidence to handle your taxes effectively, so you can focus on creating content.
Nate Coughran
Shatter Language Barriers with Ai: Grow Your Global Reach
In this workshop, discover how AI-powered dubbing can help you and your content to resonate with viewers around the world. You’ll learn how to leverage AI technology to translate and dub your videos in multiple languages, all while maintaining the authenticity of your original voice and message. Whether you’re a seasoned creator or new to the scene, this session will equip you with the tools to expand your audience, amplify your content, and connect with viewers on a global scale.
Derral Eves
Braden Church
How To Use AI To Create A YouTube Video From Scratch (Demo)
Fireside chat and demo with Sambucha, and Paul Bakaus, EVP of Product and Creator Tools at Spotter, about developing AI creator tools, and the future of AI and Creators
Sambucha
Paul Bakaus
YouTube: The New Hollywood
Lucas and Curtis, are two Australian brothers collectively known as Sticks, that have carved an exciting path in the world of YouTube. With their innate storytelling ability and a passion for film, they have embarked on a journey to entertain and inspire through their channel. Their innovative approach involves transforming the lives of popular YouTubers into cinematic masterpieces, seamlessly blending the world of cinema with the dynamic narratives of influential content creators. Through these expertly crafted trailers, they have been able to collaborate with some of the biggest creators in the world like Ryan Trahan, Mark Rober, Airrack, and Zach King; captivating audiences with a fresh perspective on the personalities behind the screens. Their commitment to innovative storytelling has garnered attention, making them pioneers in crafting the YouTube cinematic experience. The Sticks Brothers have set a remarkable goal to amass 5 million subscribers which is the key to unlocking their dream project, creating the Mr. Beast movie.
Lucas Nicotra
Curtis Nicotra
From Zero To Profitable: How I launch 5 Successful Podcast YouTube Channels In 1 year
In just one year, Alex Ferrari, the mastermind behind the Next Level Soul Podcast, successfully launched five thriving YouTube channels—each one profitable and rapidly growing. How did he do it? In this insightful session, Alex will pull back the curtain on his journey from zero to success, sharing the strategies, tactics, and lessons learned along the way. Whether you’re just starting or looking to scale your podcast presence on YouTube, this session is packed with actionable insights. Alex will cover everything from channel setup and content creation to audience building and monetization. He’ll also dive into the importance of niche selection, optimizing for growth, and the power of consistency. Join Alex Ferrari to discover how you can replicate his success and turn your podcasting passion into a profitable YouTube empire in record time.
Alex Ferrari
Workshop: Craft your Dream Brand Deal Pitch
Tired of getting ghosted or rejected when pitching brands for sponsorships? Join Justin Moore, Sponsorship Coach and founder of Creator Wizard, for a hands-on workshop to help you craft a pitch that no brand will ignore.
Justin Moore
Workshop: Creator Safety: Lessons From A “Consensual Doxxer”
Meet Kristen Sotakoun, the TikTok sensation who turned the art of consensual doxxing into a viral phenomenon. With 1 million followers and a knack for uncovering the hidden privacy pitfalls of social media, Kristen, also known as notkahnjunior, is here to share her unique journey and hard-earned insights. As creators, we often obsess over the content we post, but Kristen will emphasize what not to post and how an innocent birthday greeting on Instagram can be used against you. Discover how seemingly harmless breadcrumbs of information can become a security risk for content creators. This session is sponsored by DeleteMe.
NotKahnJunior
YouTube is only the start: leveraging your channel to build meaningful businesses
Often, new YouTubers who start on that platform see milestone plaques (subscribers) as the end goal. But what if YouTube was a means to a greater end? Learn about Marissa’s journey from landing her first long-term sponsorship with less than 5k subscribers, to signing a world-renown agency as she ascended and formed a fast-growing media organization, advisory business, and apparel company. All of this was done before the highly-coveted 100k YouTube subscriber milestone. Attendees will learn how to extract value from their existing digital footprints and form a differentiated perspective on growth. Is it all about the views and subscribers, or is it about the strength of the community? Learn about the true potential of a YouTube following and what it can lead to!
Marissa Hill
Dodging Death! The Creator Life Cycle and How to Skip the Death Part!
Pattern recognition is everything. In my most open presentation yet, I share the patterns of the creator life cycle – my creative meeting with the “grim reaper,” and my tricks to evade creative death. I’ll introduce you to three five-minute techniques that are the secrets of creative juice, and the three deadly illusions that will put you underground. I share my most valuable creative insights for growth, purpose, and joy in the cycles of creation. In 7 years, 7B views, and 17M subscribers, I’ve experienced the various phases of a content creator’s journey. My quick and easy practical tools will help you respond to challenges and keep moving forward, no matter what season you’re in within the creative process. Join me for an honest and captivating session that will provide unbridled insights to sustain your career as a creator.
Sarah Skye
Creators Investing in Creators: the Mythical Approach
Mythical Entertainment, founded by Rhett & Link, is not just another investor in Creator-led media; it’s the only operator-investor with nearly two decades of experience in the Creator Economy. Through their growth investment fund, Mythical Ventures, they back creators who are redefining television for the Internet generation. In this session, Mythical’s investment and advisory leaders will share their unique approach to supporting next-generation Creator-led enterprises. Learn how they identify promising businesses, the investment process from start to finish, and how they use their operational expertise to help these ventures grow and succeed.
Jawhara Tariq
Gwen Miller
Workshop: How Top Creators Actually Make Viral Thumbnails
Unlock the secrets behind the viral thumbnails that captivate millions in this workshop led by a powerhouse team of experts who have worked with top creators like 100 Thieves, Unspeakable, Jake Paul, and YMH Studios. Damian, a guru in ideation and thumbnail design, joins forces with Vale, a master of content creation, and David, the video lead overseeing editing operations, to reveal the strategies and techniques that drive clicks and engagement. Learn how to craft compelling thumbnails that not only stand out but also boost your content’s visibility and success. Whether you’re looking to refine your approach or start from scratch, this session will provide you with the tools to make your thumbnails truly viral.
Workshop: Turn your Brainstorm into a Business!
Have a great idea but don’t know how to turn it into a profitable venture? In this workshop, learn how to transform your creative brainstorms into successful businesses, drawing on real-world examples from renowned brands like Cards Against Humanity, Exploding Kittens, Odd 1’s Out, Haminations, and even major companies like HBO, Disney, Netflix, and McDonald’s. Discover the strategies behind creating custom products that resonate with audiences and how to navigate the journey from concept to market. Whether you’re an aspiring entrepreneur or a creator looking to expand your brand, this session will equip you with the insights and tools to turn your ideas into thriving businesses.
Shari Spiro
Miguel Vasquez
Keynote: MatPat & Stephanie
Matthew Patrick, (aka “MatPat”) is the creator and former host of The Theorist Channels, one of YouTube’s best-known and most successful brands. With over 45-million subscribers, 9-billion total views, and 120-million monthly views, his network of “Theory” channels are the modern-day mythbusters, educating viewers on science, math, and critical thought through the lens of pop culture topics they love. MatPat’s creative work also spans larger-scale productions like Go90’s reality competition,The Runner, the YouTube Premium series, Game Lab, and a Broadway show, Grey House. He has spent the last decade participating in creative collaborations with prominent world leaders and celebrities from Bill Gates to the Pope. He is a 16-time Streamy award nominee and a 7-time winner in categories as diverse as writing, editing, and VR-storytelling. Since 2019, he and his partner, Stephanie, have raised over $6 million for St. Jude Children’s Research Hospital. Off-screen, MatPat is a respected digital strategist who, over the last decade, has deeply shaped the online discourse around the creator economy, online creator culture, and the evolution of online video.
MatPat
Stephanie Patrick
Thursday, September 5th
Learn Thumbnails with David Altizer
Imagine flipping the script on your career with just a few clicks. That’s exactly what happened to me! With no traditional design background, I jumped into the deep end and became a thumbnail artist for some of YouTube’s top creators, amassing over 53-million views along the way. And here’s the kicker: it’s possible for you too. Today, I’m here to share how AI tools have opened doors in the design world that many didn’t even know existed. In this session, I’ll share how to use AI tools with psychological strategies to elevate your thumbnails from good to unforgettable. We’ll dive into the nuts and bolts of what makes a thumbnail not just seen, but clicked on, bridging the gap between viewer curiosity and action. By the end of this session, you’ll walk away with a toolkit for crafting thumbnails that stand out in the wild world of YouTube, even if you’ve never opened Adobe Photoshop before.
David Altizer
Quick Wins – EMAIL Tips for Success
Learn how creators can instantly build their email lists and how to easily leverage the channel and keep engagement high with some simple quick win tactics.
Jay Schwedelson
Keynote: The Power of Partnerships and Marketing
In this keynote, you’ll learn how he Preston grew his brand and revenue through building strong, meaningful partnerships with top brands. He’ll share real-life examples and break down simple, actionable steps to help you connect with brands that align with your content. You’ll leave with practical tips to create more value for both you and your audience.
Preston Playz
REiMAGiNiNG the CREATOR ECONOMY
Shaun McBride aka Shonduras has 10 years experience and perspective as a creator slash entrepreneur within the creator economy, he is an artist, a skater, a professional fun haver, and above all else he strives to be an incredible dad choosing to make each Day the Best Ever.Shaun started on Snapchat in 2014 where he learned the potential of community building and the creator economy. Looking longterm he found a crew of incredible creatives and together they push toward a collective vision for Spacestation. creating entertainment for all of everyone thru YouTube channels, esports, reimagining animation, investing, and influencer marketing!! as Spacestation grew so did the talented crew, building more brands, companies, communities, and genuine ways to connect with our audience whether that’s free apps and roblox games or quality merch, we focus on a real connection with the real people we are creating for!! Spacestation is owned by Shonduras and Crew
Shonduras
Double Your Income in 6 months with A Second Channel
Most creators want to launch a second channel once they start to see success on their main none. But for a lot of them they fall short. With proper understanding of your audience and the ecosystem of your brand, launching a second channel can be hugely powerful and beneficial to your business. I’ll show you how we launched a second channel off our main channel and made an extra 20k in our first 6 weeks.
John Malecki
Accelerating Creative Video Workflows with AI
Join Kylee Pena, Sr. Product Marketing Manager, Pro Editorial – Adobe to discuss how AI is revolutionizing the creative process by making unprecedented capabilities more accessible than ever. It seems like a brand-new tool or technique is making a splash for video creators every day! In the highly demanding world of content creation, how can you use these tools to accelerate your workflow and push creative boundaries? This panel will explore how creators are leveraging AI today, insights on ethical considerations, and where they see the tech heading in the future.
Workshop: Why You Must Brand and Sell Your Own Physical Products on Your Channel (Before the Next Adpocolypse)
Unlock the hidden potential within your channel by turning your content and audience into a powerful product-selling engine. This workshop will guide you through the essential steps to transform your channel into a thriving business by leveraging the connection you’ve built with your audience. You’ll learn how to identify the right products that resonate with your fans, develop them with authenticity, and market them effectively through your existing platform. Whether you’re a seasoned creator or just starting, this session will provide the insights and strategies needed to boost your income and deepen your brand’s impact.
Thiefaine Magré
Richie Norton
Workshop: Using Data to Find Your Own Best Practices
Gwen Miller
Jawhara Tariq
YouTube Algorithm — From AI to TV
Todd Beaupré, director of growth and discovery at YouTube, and Rene Ritchie, YouTube creator liaison, will discuss how the algorithm works from long-form to shorts, from mobile to television, and in the age of AI.
Todd Beaupré
Rene Ritchie
Workshop: The 7-Figure Creator: Legal | Brand Deals | Equity & Exits
Tyler Chou is the Creators’ Attorney and represents some of the biggest YouTubers in the world. She helps creators get to 7-figures by building on their own land and launching a business with a course, consumer goods or a paid community. Her talk will guide you how to negotiate a brand deal and ask for equity. Tyler is also brokering the sale of one of her client’s YouTube channel for 8 figures and she will share how to set your business and channel up for a successful acquisition.
Tyler Chou
Mastering Multi-Format: How I Get 200M Monthly Views with Shorts and Long Form
TikTok, YouTube shorts, and Instagram Reels have given rise to a new wave of content creators, gaining millions of views with minimal resources. Meanwhile, long form YouTube creators like MrBeast are challenging traditional entertainment, resembling Hollywood studios. Hafu Go suggests a hybrid future where short and long form content coexist, bridging the gap between quick clips and in-depth audience relationships. In this presentation, Hafu will share how he’s using Shorts to gain 1 million subscribers a week while still consistently averaging millions of views on long form videos. He will share his secrets to becoming the first successful hybrid creator. The talk will begin by highlighting a recent short form video generated 100 million+ of views and gained 1 million subscribers with one video. Zooming out, Hafu will then talk about his content strategy to convert short form audiences into long form audiences.
Hafu Go
How ‘The Amazing Digital Circus’ Broke The Internet & Crowdfunded Their Future
Dive into the phenomenon of The Amazing Digital Circus, the animated sensation that captured the hearts of millions and took the internet by storm. In this session, we’ll explore how this innovative YouTube animation not only became a viral success but also leveraged its newfound fame to fund an ambitious future. Discover the strategies behind their meteoric rise, from creative content that resonated with audiences to the powerful campaign that fueled their next big leap. Whether you’re an animator, creator, or simply curious about what it takes to break the internet and sustain momentum, this session will provide valuable insights into the intersection of creativity, virility, and community support.
Kevin Lerdwichagul
Luke Lerdwichagul
The Art of Collaboration: How to Grow Your Channel Through Strategic Partnerships
In the world of content creation, collaboration is a powerful tool for growth and innovation. In this session, discover how to leverage strategic partnerships to expand your reach, engage new audiences, and strengthen your brand. You’ll learn the best practices for identifying the right collaborators, crafting mutually beneficial partnerships, and executing content that resonates with both your audience and your partners’. Whether you’re a seasoned creator or just starting out, this session will provide you with actionable strategies to harness the power of collaboration and take your channel to the next level.
How to come up with thumbnail concepts, create realistic thumbnails, & more!
Creators always ask me about my thumbnail creation process, but 3 questions in particular are the most common: how I approach coming up with concepts, how I make my thumbnails look realistic, and what my process for gathering assets looks like. The goal of this presentation is to make these topics as digestible as possible so that creators aren’t as overwhelmed when it comes to the thumbnail process!
Brittney Carlini
Creator CEO: 5 Tips Every Creator Must Know To Run Their Business
Few people talk about the “unsexy” side of being a creator: operations, hiring, finance, partnerships, and more. But it’s often the most important. In this session, you’ll learn practical tips from Amanda Marcovitch who has been named one of Business Insider’s top rising star managers and works with brands like American Express, Spotify, and Walmart in addition to managing one of today’s fastest-growing creators, Jon Youshaei. She’ll outline the step-by-step process they used to lower costs, build a team of 10, and do it all in only their second year in business. That way, you can focus on doing what you do best: creating content.
Amanda Marcovitch
Workshop: The Creator Playbook For Making 6 and 7 Figures With A Small Following
So successful last year, we brought it back. In this workshop YouTuber and Kajabi creator, Roberto Blake, will show you how he and other creators have built successful 6 and 7 figure businesses without needing a million followers with digital products. In this tactics-heavy workshop, Roberto will help you start your journey to find the best digital products for your audience. Whether that be a course, a community, or a newsletter, he’ll help take the first steps in building your own million dollar business that doesn’t rely on sponsors or ad revenue.
Roberto Blake
Contract Catastrophes: Real-life contract nightmares and how to avoid them
Uncover the top contract mistakes that could jeopardize your channel, your relationships, and your brand-building runway. From ambiguous ambushes to perpetuity pitfalls, this session will show you real-life nightmare contracts from the creator economy and point out their giant red flags. Creator lawyer and legal educator Brittany Ratelle will share the contract clauses that could have sabotaged her clients and walk you through her exact redlines so you will leave a more empowered advocate for yourself and your business. Get a handle on your contract stack and learn what to look out for from REAL-LIFE examples — straight from your inbox nightmares. You’ll learn what makes a solid and fair contract so you can clarify expectations, protect your brand and content, and create healthy boundaries with your customers, vendors, collaborators, partners, and team members.
Brittany Ratelle
How to Become a Full-Time Creator Before 20 Years Old
Turning your passion into a career is one thing, but doing that at a young age presents many unique challenges. In this panel, Jenny Hoyos (19), Jack Gordon (20), Hudson Matter (18), and Josh Kreuger (20) share their experiences of building a career in the creator economy before entering their 20’s. They will discuss how they overcame obstacles as full-time creators and share what they wish they knew when they started. These young adults demonstrate that anyone, regardless of age or other limitations, can achieve viral success.
Driving Big Revenue With A Small Membership
In March 2022, Jay launched his membership community, The Lab. The Lab generates about $500 thousand in revenue per year—while being limited to 200 members. Just about any creator has the potential to build a membership community, but many are worried about supporting hundreds or thousands of members. In this session, Jay will teach you a different approach to building a profitable membership that is small by design.
Jay Clouse
Trust and Authenticity: The Key to Unlocking MASSIVE CREATOR SUCCESS
Social media culture has rapidly evolved, shifting from the era of larger-than-life personas and meticulously curated content to embrace a more authentic and genuine human connection. Join YouTube strategist Daniel Batal and Beauty YouTuber Glam Girl Gabi as they explore, through practical strategies and real life case studies, how building audience trust and being authentic transforms opportunities for creators. Whether you’re a seasoned pro or just starting out, they will equip you with the knowledge and tools that you need to thrive in today’s competitive digital landscape.
Gabi Soares
Daniel Batal
Workshop: Thumbnail Roasting
David Altizer
Dill Toma
Shatter Language Barriers with Ai: Grow Your Global Reach
In this workshop, discover how AI-powered dubbing can help you and your content to resonate with viewers around the world. You’ll learn how to leverage AI technology to translate and dub your videos in multiple languages, all while maintaining the authenticity of your original voice and message. Whether you’re a seasoned creator or new to the scene, this session will equip you with the tools to expand your audience, amplify your content, and connect with viewers on a global scale.
Beyond YouTube: Direct-to-Consumer Relationships Are The Future of Creator Monetization
Simple secrets to storytelling and creating a unique content style
I’ve helped dozens of creators with their storytelling and brand building and they always say the same thing. “Wow, that’s way simpler than I thought”. I believe I’ve developed very simple rules and practices that not only make complex stories very easy to tell but can help create a style that is unique to every creator and their strengths. In this talk I will give away my personal storytelling formula as well as my creative hacks that led my channel to being so outrageous and different from the others in the space. Attendees will leave with a clear plan on how to embrace their individuality as a creator and create something never before seen on Youtube.
Jake Carlini
Narrative Engineering: The Proven System of Creating Content Like a Pro
Do you want to produce better, more impactful stories? I mean, why else would you be here? Well then, you need a better production process. Creating consistent, top-quality content doesn’t happen by accident, so stop just “getting by” and implement the system that pros use. We’ll take a deep dive into actionable strategies that will take your current processes and upgrade them to industry-proven standards that maximize time, money, and life balance. Ultimately, these factors will directly lead to telling better, cooler, more fulfilling stories. Buckle up and get ready to take your productions from Power Wheels to F1. This is what you came to VidSummit for.
Jared Shores
How to build an International Audience
The team at La Famille Ventura lives in Canada and they speak French. They have the incredible opportunity to create content for all the French people in the world! This being their full-time job, they get to focus on creating great content for their international audience. Now at almost 1-million subscribers, getting many views from France and from many other french speaking countries in the world, they can now build an amazing entertainment business!
Vimeo After Party
Join us at the Rayleigh Underground for the VidSummit afterparty! 316 Las Colinas Blvd. W., Irving, Texas 75039
VidSummit Registration
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