Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories.

Colin Theriot Storytelling Bonus

Copywriter Colin Theriot joins Rob and Kira for the 104th episode of The Copywriter Club Podcast. Colin is well known as the leader of the Cult of Copy (as well as four or five other related Facebook groups). He often jumps into the club to answer questions or comment on something, and we thought it was about time to talk shop with him. In our discussion, we covered:

• how Colin became a copywriter
• why he started The Cult of Copy
• the short cut to getting people to know who you are
• how beginning copywriters can create a copy learning experience
• the most important thing for beginners to learn (this skill is portable)
• his philosophy for running more than one Facebook group
• why he offers a “jobs” group and why you probably shouldn’t use it
• the five Vs of the Viking Velociraptor Formula <– this is gold
• the “artist vs. cabinet maker” mistake copywriters tend to make
• the scalability secret for earning more by doing less
• why you need to treat your business like a business
• why he tells copywriters to read books that aren’t copywriting books

What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.

Here’s What You’ll Get in Colin Theriot Storytelling Bonus

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Course Requirement: Colin Theriot Storytelling Bonus
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