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Erin May Henry – Influential AF Academy

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Erin May Henry – Influential AF Academy

Erin May Henry - Influential AF Academy

It’s time to get paid for your influence

Create content that is as unique as you are, become the leader of your own fiercely dedicated community, and finally get paid to be YOU online. Say goodbye to playing by someone else’s rules and hello to creating the internet you’ve always dreamed of using The Creator Archetypes.

Build a dream audience and get paid to be you

Influential AF’s Content Archetypes align your content strategy with your natural strengths and interests as a content creator (and human).*

Whether you’re a service provider, a coach, a visionary, or something else entirely, knowing your archetype is like having a roadmap to content that feels made for you. Because it is.*

This isn’t about fitting you into a box or following a “one size fits all” social media strategy.  It’s about finding your unique approach to creating for your business.*

And here’s where the magic happens: When you show up with this kind of real, genuine energy, your audience can’t help but want to be a part of it. They’re not just engaging with your content, they’re connecting with YOU on a whole new level.

That’s the kind of influence that creates 100k followers, sold-out offers by being you & an endless stream of exciting opportunities.

Let’s redefine what it means to be influential

Because you’re ready. In fact, it’s been on your mind, hasn’t it? That burning thought:

I want to become a mega star in the online space. I want to make money and impact people but…

Ah yes, the inevitable “But right now”


One

Your engagement & growth is completely stagnant; despite trying every single piece of content advice out there. Instead of engagement and growth, all you’re getting is more self-doubt where creating content feels like a chore. You’re questioning every idea, unsure if it’s “good enough” or “right” for your audience, and you’re about ready to give up.

Two

You want to build a “uniquely you” movement online, but you’re worried if you’re TOO yourself you’ll end up ruffling feathers or worse
 being canceled. You’re playing it safe, mimicking what everyone else is doing & that unique spark inside of you isn’t shining through.

Three

You struggle to make money through your content in your online business, & it leads you to believe you don’t have what it takes to be a CEO. The strict cookie cutter strategies don’t resonate for you & leaves you exhausted & asking “can I actually turn my passion into a business that gets me paid?”

Four

You’re just tired of the same old strategies everyone’s using. Endless posting, hopping on every social media trend, it all just feels exhausting, forced, and fake to you. You’re craving a way to build your online presence that doesn’t involve hunting down the audio or the trend of the week, but you’re not sure your ideas are enough to stand out on their own.

Five

You are constantly in fear. Fear opf being seen, fear of being successful but worse yet fear that you will never live up to your potential and make your dreams of being a star your reality.

You’re not the only one.

The traditional strategies that the online business experts like to preach about, overlook one very key step and leave most business owners feeling this way.

The real “hack”? It needs to start with you. To succeed long-term, your content strategy needs to be grounded in what works for YOU, your business, and your lifestyle.

That’s what Influential AF is here to show you how to do.

So you can confidently say, “I’m tapping into my creativity, really connecting with my audience daily, sharing my passions effortlessly, and actually having fun creating content that is stopping people in their scroll.”

Let’s turn those “buts” into some killer creator confidence and an online voice that’s unmistakably yours.

Influential AF is Changing What It Looks Like To Build A Personal Brand Online

We’re ditching the all-hustle-all-the-time mentality and bringing back the real, the raw, and the fun in building your personal brand online.

It’s more than just a course; it’s a movement toward authenticity in the online world. It’s for those of us who want to build something that’s true to who we are, without burning out.

We’re here to say: let’s do it differently. Let’s create content that feels like a chat with a good friend, not a chore. Let’s build communities that care about what we share, not just how often we post.

And let’s define success on our own terms—not just by our bank balance, but by how fulfilled and fired up we feel in business, and in life.

Inside Influential AF, we’re ditching the pressure cooker of constantly having to show up online. Instead, we’re all about creating a brand that’s as unique as you are, in a way that’s sustainable and actually fun.

Because hey, if it’s not fun, it’s not worth it, right?

LET’S MAKE THE ONLINE WORLD A LITTLE MORE HUMAN AND A LOT MORE FUN, TOGETHER.
by Prioritising Fun, Creative Freedom, and Developing a Brand That Feels Like You

Let’s Talk About Building an In-Demand Personal Brand That’s Fueled by Genuine Excitement, Real Connections, and Actually Enjoying The Process– Not Just Likes and Follows.

Because success to us looks like:

Creativity, originality, authenticity, genuine connections and growing a community that gets us. Sharing stories that resonate with others just as much as they do with us. That feeling of excitement every time we hit “post” on something we really love. Freedom to express ourselves in our cool way, and trust it’ll connect with our audience. Time to dive into our passions and let them fuel our work. Time to nurture relationships with our followers that go way beyond the screen, turning them into a devoted community—

—confidence to truly be unapologetically ourselves, in every post, every video, every little thing you do. Not just as business owners, but as the full, awesome humans we are.

And, we want influence—lots of it—but in a way that feels authentic and effortless.

And we want growth—massive, meaningful growth—but on our terms, sustainably and genuinely, without selling out who we really are or watering down what we’ve got to say.

INTRODUCING

Influential AF Academy

A self-paced, self-study program (with a twist) that will show you how to create content that is as unique as you are, become the leader of your own fiercely dedicated community, and shape a brand that defies the ordinary and creates a legacy you’re proud of.

FOR THE CONTENT CREATORS AND ENTREPRENEURS

Influential AF Academy Empowers You to Turn Your Online Presence Into a Personal Brand As Cool As You

It’s not just another course—it’s a whole new way of showing up.

We’re talking about creating something unique, something built on self-belief, self-trust. A brand that is all about you being you. Leading a community that’s as into what you do as you are. And making a mark on the world in your own one-of-a-kind way. Having a blast in the process (of course.)

The Secret? Your Creator Archetypes

THE CREATOR ARCHETYPES ARE A PROPRIETARY CHILLPRENEUR FRAMEWORK THAT CHANGES THE GAME OF CONTENT CREATION.
This framework aligns your content strategy with your natural strengths and interests as a content creator (and human), transforming the way you connect with your audience.

This isn’t about fitting you into a box. It’s about finding your unique approach to creating for your business. GUIDING you toward the style of content that will feel the most effortless FOR YOU.

Whether you’re a service provider, a coach, a visionary, or something else entirely, knowing your archetype is like having a roadmap to content that feels made for you. Because it is.

So, forget the one-size-fits-all content strategies. With Influential AF’s Creator Archetypes, you won’t just learn how to create content, you’ll learn how to create content in a way that’s 100% aligned with you.

BUT, THE REAL GAME-CHANGER IS THAT PERSONALISING YOUR CONTENT STRATEGY MAKES ATTRACTING YOUR DREAM AUDIENCE FEEL EFFORTLESS

It’s not about churning out post after post on a never-ending content treadmill. It’s about crafting content that feels right and comes naturally to you—making content creation something you’ll actually look forward to. For real.

Think of it like having this secret recipe for your brand, so everything you create just flows because it matches your natural style and inclinations. And not just as a business owner, but as the full, awesome human you are.

Influential AF shows you how to create a content strategy that is grounded in what works for YOU, your business, and your lifestyle. Which makes showing up actually feel fun.

And here’s where the magic happens: When you show up with this kind of real, genuine energy, your audience can’t help but want to be a part of it. They’re not just engaging with your content, they’re connecting with YOU on a whole new level.

It’s not about likes and comments. It’s about building a community that resonates with who YOU are.

That’s the kind of community that will change your life and business.

The 3 Goals of Influential AF Academy

Goal 01.

Discover and Embrace Your Unique Creator Identity

At the heart of Influential AF Academy is a journey of self-discovery. It’s about digging deep to find what makes you tick as a creator. This isn’t just about surface-level content strategies, it’s about understanding and embracing your unique Creator Identity. It’s not just about creating content, it’s about creating content that feels like YOU.

We’ll challenge you to see yourself as the Coolest Person You Know so you can create a content strategy that reflects your personality and resonates with your audience.

Goal 02.

Build a Community That’s All About Your Vibe

The second goal is to grow a community that can’t get enough of what you’re putting out there. Influential AF Academy shows you how to turn your online presence into a space where people feel connected, not just to your brand but to you as a person. We focus on strategies that naturally attract and retain an audience that share your values and interests.

As you get to know yourself better, you also learn how to communicate your vibe through your content, creating deeper, more meaningful connections with your community.

Goal 03.

Enjoy the Creative Process and See Real Results

The final goal is simple yet impactful: be yourself to grow your business. When you enjoy the process of creating content, your authenticity shines through, and that’s what really draws people in. And when you’re having more fun showing up, you do it more consistently. Which, in turn, leads to massive community and sales growth for your business.

Influential AF Academy is going to show you how to grow and monetise by being you.

Love For Influential AF

This course is a must for anyone looking to grow their personal brand and influence without struggling for years or over complicated tactics! I loved that the trainings are short and actionable, so I could start implementing and gain results and confidence right away! Erin is the real deal!!

Modules

WHAT’S INSIDE INFLUENTIAL AF ACADEMY?

01. Becoming the coolest leader you know

You know how some people seem to just have an irresistible magnetism? Someone you not only want to be around more, but you want to be more like? Well, that’s not magic, it’s psychology. How you see yourself may be the single most important factor in building a personal brand. This module is going to teach you how to become that person.

02. Discovering Your Creator Archetype

In this module, you will learn about the 7 different types of creators to determine which type you are. This is the secret behind why one-size-fits-all strategies don’t work for most people. When you learn how to step into and embrace your personal Creator Archetype, not only does creating content become a thousand times simpler (and way more fun!), but you’ll also unlock that unexplainable charisma that brings a community that is obsessed with you into the picture.

03. Creating Scroll-Stopping Content

Now that you’ve learned your personal Creator Archetype, it’s time to learn the ins and outs of creating magnetic content that’s in alignment with it. This is not some superficial breakdown on how to “update your IG bio” or “pick a trending sound.” Instead, you’ll learn how to create content that genuinely resonates with you and consistently attracts your dream audience.

04. Building a Dedicated Community

So, you know how to attract your dream audience with scroll-stopping content, now it’s time to learn how to turn that audience into a community. The kind of community that cares about what you do, raves about you to their friends, and eagerly buys your newest offers. This module is going to show you how to make it happen.

In a few months, you could be…

Kicking back at your favourite café, sipping a latte, and grinning over the killer content you just dreamt up, feeling excited about how much your audience is going to love it.
Having a dance party over your latest launch, for an offer that’s packed with people who feel less like followers and more like your digital friends.
Taking a moment to soak in how much your
business has grown, all because you decided to get real with your content and turn marketing into your playground.

Enjoying a chill afternoon, totally relaxed, knowing your killer content strategy’s got your online world buzzing, even when you’re offline.
Having the time of your life being your creative self, making content that’s as one-of-a-kind as you, and watching as it turns into something bigger—like, community-building big.
Reading heartfelt messages from your community, each word resonating with the impact you’re making, reminding you that every post is not just a business move, but a step towards real, meaningful influence.

If you’re ready to disrupt the status quo, unleash your creator confidence, and create an in-demand online brand that feels unmistakably like you, this is your moment.

This is for you if


You’re an entrepreneur or content creator who feels trapped in the content grind, BUT you know you’ve got awesome ideas and stories waiting to turn into killer content your audience will totally love. Influential AF will help with that.

You love the idea of building a personal brand that really reflects who you are—ditching those same-same formulaic online personas for something that’s 100% authentic. That, right there, is what Influential AF is all about.

You’re eager to learn how to build a community by expressing your brand online in a way that not only showcases who you are but also draws in people who totally get and love your energy. Influential AF has got you covered.

You want to find the sweet spot in creating content where it stops feeling like a chore and starts feeling like a fun activity in your day. Influential AF will help you find a content flow that’s natural, enjoyable, and ridiculously effective.

You’re curious about what sparks your creativity and are excited to learn the ins and outs of your unique Creator Archetype so you can leverage it to not only make content that not only stands out but also feels like a natural extension of you.

The idea of experimenting with one-of-a-kind content strategies and learning about your unique creator strengths doesn’t align with your current goals or interests. That’s cool, this program just probably isn’t for you right now.

It’s probably not for you if


You’re not yet ready to deep dive into your personal creativity and how it can be harnessed to build a distinctly you and magnetic AF online presence. Absolutely no judgement, this program just probably isn’t for you right now.

You’re not in a place where you can dedicate time and energy to developing and implementing a unique content strategy that reflects your personal style. We get it, #life. This program will be here when you’re ready.

You’re happy with the traditional approach to online marketing, really thrive off the 90-day content plans, and aren’t interested in exploring personal strategies for content creation. Amazing! This program just probably isn’t for you right now.

You’d prefer to focus on creating quick wins over investing in a long-term strategy aligned with your version of cool. You’re looking for those Insta bio optimisation tips and trendy Reel hacks. That’s cool, this program just probably isn’t for you.

WHAT YOU’LL GET INSIDE

Influential AF Academy

Video Training: Dive into 16 in-depth and actionable video lessons.

Lifetime Course Access: Revisit the complete Influential AF Academy course whenever you need a refresher, an inspiration boost, or new strategies to elevate your brand. Your access never expires, so your learning journey continues as long as you need it.

Practical Assignments: Each module comes with actionable assignments designed to help you apply what you’ve learned. These tasks are your stepping stones to effectively implementing the strategies and seeing real results in your brand and audience growth.

Meet Your Mentor

Founder of The Chillpreneur Co & Creator of Influential AF Academy

Erin, the brain and heart behind Influential AF Academy, started her business with a vision to make her brand a household name, not for the fame, but for the chance to create, impact, and live a life of freedom.

With a background of 13 years in marketing and PR, a stint at a global wine company, and over a decade of experience mentoring more than 3000 people and growing her online following to over 250,000, she’s learned to see beyond the flashy (and fleeting) social media trends.

And yeah, she’s made millions, but what really gets her going is understanding the psychology behind social media and how it can be used to create lasting, genuine connections online and build history-making brands.

But building a brand isn’t just about business. It’s about embracing every part of you. Her life’s a mix of motorbikes, martial arts, music, around-the-world adventures, festivals, DJ Booths and dance floors. She believes in living fully and infusing that energy into your brand.

And inside Influential AF she’s going to help you get there too.

We’re not chasing quick fixes here. We’re building something meaningful, fun, and real. Influential AF Academy is about embracing every aspect of yourself and enjoying the journey as much as the destination.

Ready to join us?

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