Michael Katz – Creating Email Newsletters For Professional Service Firms

Promote WITHOUT Promoting

One of the interesting issues about e-newsletters for brand spanking new writers (moreover the wonderful revenue potential) is that they don’t require any exhausting-promote copywriting.

You’ll primarily write pure content material as a result of the objective of the e-e-newsletter is just to remain in contact with and construct relationships with present, previous, and potential purchasers.

For instance, you would possibly write an article on “how to organize your office” in the event you’re writing an e-e-newsletter for a enterprise coach or house group consumer.

Or, chances are you’ll end up writing a brief article on “tips for traveling with pets” in the event you’re writing an e-e-newsletter for a veterinarian.

It’s about as removed from “selling” as you may get.

BUT — since you are offering tons of precious content material that helps enrich the reader’s life, she or he can be extra inclined to do enterprise along with your service supplier consumer.

And shortly, your consumer will report getting feedback like these:

• “Your last newsletter made me think of hiring you, and we’re wondering what it cost to do that.”
• “I’ve been reading your newsletter for months now, and I like what you’ve got to say. We have a need for a lawyer, can you help us with that?”
• “A colleague of mine gets your newsletter and forwarded it to me. We’ve been thinking of hiring a new accountant. Are you taking new clients?”

These cases — the place your consumer can completely hyperlink leads and gross sales to their e-e-newsletter — will make you appear to be a star. The hero of the day! Rising their enterprise along with your phrases.

And that is why your purchasers will gladly pay you month after month, and 12 months after 12 months.

It may be so constant and predictable, that it’s like having the regular revenue from a full-time job, however with all the liberty you need to create your days as you please.

Perhaps you need to spend all that further time and volunteer, journey, deal with different tasks, spend extra time along with your youngsters, your loved ones, and your pals.

No matter your model of the author’s life is, writing e-newsletters may also help you obtain it.

Not “someday.” However beginning now.

The bottom line is having an professional information you thru the whole lot.

Let me introduce you to that individual now…

Module 1: Uncover the E-e-newsletter Motion Plan™

In Module 1, you’ll uncover Michael’s proprietary system for planning and writing efficient e-newsletters. (It’s SO highly effective, he’s even trademarked it!).

His E-e-newsletter Motion Plan™ is a single doc that organizes all of the items of every consumer’s e-e-newsletter into one place. Use this to maintain monitor of the small print, streamline your course of, and produce e-newsletters shortly.

Utilizing this technique, you’ll be capable to produce an e-e-newsletter in a few day. (Bear in mind the going fee for that? As a lot as $800-$2,000 every.)

You’ll additionally discover out:

• Six causes skilled service suppliers are keen to start out an e-e-newsletter now — and why they’ll gladly rent you to write down it. (Use these advantages to easily and confidently shut offers with potential purchasers.)
• How you can measure your e-e-newsletter’s success. Use this info to show your e-e-newsletter is bringing in enterprise to your consumer. Then, flip that into referrals and repeat enterprise. (Michael will let you know how.)
• Three BIG ideas — or “secrets” — to an efficient e-e-newsletter. Michael calls them “secrets” as a result of they’re fully ignored by 95% of the folks and corporations producing e-newsletters at the moment. Use them and also you’ll instantly shoot forward of different writers.

There’s much more coated on this module: easy methods to deal with purchasers who assume social media is killing e mail (it’s not!)… what to be careful for as you’re writing your e-e-newsletter… easy methods to hold your purchasers excited and contributing… and rather more. Lastly, earlier than transferring on, you’ll see some actual-world examples of e-newsletters.

Module 2: Michael’s Actual Course of for Simply (and Shortly) Writing an E-e-newsletter

Lots of people can write an e mail and ship it out to an inventory of individuals.

However an e-e-newsletter isn’t simply an e mail. To be efficient, it must be one thing folks anticipate, open, learn, and share enthusiastically. Michael has perfected this course of over the previous 19 years… and he’ll go it on to you.

On this module, Michael covers what to write down about in your e-newsletters beginning along with his “Two Hippo” diagram for structuring every e-e-newsletter. You’ll learn how to:

• Write e-newsletters which might be straightforward to learn whereas strengthening the connection between your consumer and readers. (That is the important thing to protecting readers and responsive… and impressing your consumer along with your e-e-newsletter abilities.)
• Reinforce your consumer’s place as an professional within the eyes of the skin world. (Use this to get referrals and repeat work, so that you by no means need to surprise the place your subsequent mission is coming from.)
• Create a lifetime’s value of content material (straight out of your consumer’s lips) so that you’ll by no means run out of fabric to your e-e-newsletter — or undergo from author’s block.

You’ll discover — as you apply Michael’s suggestions and options — most of this can really feel like second nature. That’s as a result of, as a author (or an aspiring author), you already know much more than you assume.

Module 3: How To Write Like an Knowledgeable… Proper Away!

E-newsletters are all about connecting along with your reader. That’s why getting the “voice” — your consumer’s voice — to sound genuine is so vital. On this module, Michael will stroll you thru writing an e-e-newsletter like an expert. You’ll see easy methods to:

• Advantageous-tune your consumer’s voice and write in a manner that displays what it’s love to do enterprise along with your consumer. That is the important thing to writing an e-e-newsletter that will get outcomes (like extra leads and gross sales)… and it’s what makes your consumer need to work with you repeatedly.
• Decide one of the best mixture of promotional vs. “real” content material for every e-e-newsletter. An excessive amount of promotional content material, you’ll flip folks off. Too little, and also you gained’t get anybody to reply or purchase. Michael will present you easy methods to get it excellent.
• Resolve in the event you want an editor… Spoiler alert: There isn’t any proper reply… however an editor can prevent time and vitality — if dealt with accurately. When you do determine to work with an editor, Michael will present you easy methods to rent and work successfully with them.

Michael covers much more too: utilizing tales and metaphors so as to add private touches… methods for utilizing hyperlinks to “reuse” your content material… examples of those and an entire lot extra.

Module 4: Making Your E-newsletters Look Unbelievable! (Even when you realize nothing about design)

This template can vary from a quite simple textual content e mail all the best way as much as a really elaborate HTML e-mail. Michael will stroll you thru all of the choices and easy methods to determine for every consumer.

Now, don’t fear in the event you’re not a designer. You possibly can outsource the design half (and go that price to your consumer) if you wish to… however extra about that in Module 6.

In this module, you’ll learn to set-up your e-e-newsletter for lengthy-time period success, reply your consumer’s design questions like a professional, and make choices like:

• Which model of e-newsletters (HTML or plain textual content) is finest for my consumer? (Fact is, there are advantages to each choices… Michael will stroll you thru them, so you can also make the appropriate determination for every consumer.)
• What to call your consumer’s e-e-newsletter. This will likely appear easy sufficient however serving to your purchasers identify their e-e-newsletter is a part of creating one thing folks will learn and bear in mind. Michael will present you loads of examples from different standard e-newsletters to be sure you get this half proper.
• Ought to we embrace your complete article within the e-e-newsletter or only a abstract and a hyperlink to the web site? Whereas these are two frequent approaches, they every have their professionals and cons. Warning: Do that mistaken and also you’ll lose numerous readers.

There’s much more on this module too. Like easy methods to be sure you and your consumer are on the identical web page earlier than you begin writing — saving you time and vitality and making your consumer happier along with your providers.

Remember that most of this module is concerning the set-up course of. So, it solely must be carried out as soon as (if you first arrange your consumer’s e-e-newsletter).

As I stated earlier, this set-up is a separate service from writing the month-to-month e-e-newsletter… that means you receives a commission extra.

The going fee for establishing a consumer’s e-e-newsletter is $3,000-$10,000 (relying on components like the scale of your consumer’s firm and the complexity of their e-e-newsletter)…

And, that’s on prime of the writing payment which might be as a lot as $800… and even as much as $2,000 per 30 days for writing every subject.

Module 5: Sending the E-e-newsletter and Rising the Record

The larger this listing is — that means the extra names and e mail addresses on it — the higher.

That’s why, in Module 5, Michael explains how one can handle the listing your consumer provides you… and transcend their expectations so as to add much more names to that listing.

You’ll learn how:

• One properly-positioned article (solely 500-700 phrases) can result in dozens of recent e-e-newsletter signal-ups (that means extra revenue to your consumer!).
• Creating a separate info web page — a “landing page” — in your consumer’s web site will increase signal-ups to the e-e-newsletter listing… and what to incorporate on that web page. (Bonus: This may be supplied as an upsell… at $500-$1,500 every!)
• How a lot info your consumer ought to ask for at signal-up. (Trace: Realizing the reply to this query will place you as greater than “just a writer” within the eyes of your consumer.)

There’s extra too: easy methods to leverage social media, what to do about SPAM, and figuring out what to place within the “From” area and the topic line if you ship out your e-e-newsletter. (Tip: Pay particular consideration right here as a result of your “From” area and topic line imply all of the distinction between a reader deleting your e-e-newsletter or opening it.)

Module 6: Getting Paid for Your E-e-newsletter Companies

Now that you realize all about writing the e-e-newsletter content material and establishing the e-e-newsletter, you’re able to receives a commission!

On this module, Michael will stroll you thru each element of promoting your e-e-newsletter providers. He’ll present you easy methods to:

• Develop pricing and packages that defend you from the feast or famine cycle and set you up for predictable, lengthy-time period revenue and success.
• Really feel assured that you realize what you’re doing and land paying tasks instantly — even in the event you’ve had zero purchasers thus far.
• Handle your billing and reduce the time you spend on administrative work, so that you’ll have extra time for writing (the revenue-producing a part of your work). Michael even outlines his personal invoices so you’ll be able to duplicate his formulation to your use.
• Get essentially the most worth out of EVERY phrase you write for an e-e-newsletter. So, not solely are e-e-newsletter tasks shorter and easier… however you need to use the content material over once more to get extra publicity to your purchasers. (It’s referred to as “repurposing” and if you do that accurately — as Michael will present you — you’ll make much more cash per e-e-newsletter.)

There’s so much included on this step-by-step information. Actually, no query has been left unanswered.

Whether or not you’re already a working author… otherwise you’ve by no means been paid to write down something… you’ll be able to observe Michael’s easy directions to shortly supply e-e-newsletter providers to purchasers… to the tune of as a lot as $800… and even as much as as a lot as $2,000 per subject!

Better of all, your complete program is accessible on-line, for fast entry. So, whether or not it’s 2 a.m. or 2 p.m., you might be properly on the trail to incomes a constant and predictable revenue with e-newsletters, inside just a few clicks.

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