It writes landing pages. It writes emails. But it’s starting from scratch every time.
Generic training data in, generic output out. You spend more time editing than building.
There’s a better way.
Claude references it every time.
These aren’t prompts I wrote last weekend. They’re frameworks refined across 200+ projects, built on direct response principles from Schwartz, Hopkins, and Ogilvy.
You’re not teaching Claude tricks. You’re giving it expertise.
Upload once, they auto-recognize when to activate. They stack on complex projects.
Define how you sound. One file ensures every piece of copy matches your voice, not generic AI-speak.
Find the angle that makes something sell. 8 frameworks to surface differentiated hooks before you write a word.
Strategic content planning without expensive tools. 6 Circles Method to find what to write about and prioritize it.
Create opt-in offers people actually want. Hooks, formats, and validation so your free thing does real work.
Landing pages, ads, sales pages that convert. Architecture + persuasion principles, not templates.
Articles that rank AND sound human. Structure for search engines, voice for people.
9 formats from curated to story-driven. Turn content into recurring audience touchpoints.
Welcome, nurture, conversion, launch. The emails between ‘subscribed’ and ‘purchased.’
Turn 1 piece into 15. Extract hooks, transform for platforms, maintain voice across channels.
The router. Asks qualifying questions, diagnoses what you need, sequences skills in the right order.
04 — Why Trust These?
I was getting inconsistent results from Claude. Great sometimes, generic mostly. Re-explaining the same frameworks every conversation.
So I packaged my actual methodology into skills. The frameworks I use, from the work I do.
This is:
This is NOT:
You still make the strategic calls. You still edit and refine. The skills just mean Claude starts 80% there instead of 20%.
This is for you if:
Not for you if:
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